Start dates: September 2024 / January 2025 / September 2025

Full time: Full time: 1 year or 2 years in sandwich mode which includes one year's full-time paid supervised work experience (a work placement). Sandwich mode is only available for September entry.

Part time: 24 months for UK students

Location: Headington

Department(s): Oxford Brookes Business School

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Our MSc in Management and Business Analytics will prepare you for a successful career in a commercial or not-for-profit organisation.

We'll prepare you to assist in developing efficient processes and making key strategic choices. You'll also learn how to help companies predict future events in relation to the behaviours and actions of consumers and market trends.

We'll help you to build the skills you'll need to:

  • identify, analyse and assess business-related issues
  • develop key responses to your findings
  • select the appropriate course of action.

You'll also focus on cutting edge challenges and contemporary management issues, such as:

  • sustainability
  • responsible management
  • ethical management.

Our aim is to develop your strategic thinking through our teaching. You'll develop a solid foundation of business intelligence analytics to apply to real corporate situations. So you'll complete your studies ready for a career in management and complementary professions.

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Why Oxford Brookes University?

  • Experiential learning

    Apply your learning to practice. We also run an optional study trip so you can see how businesses operate on a global scale. We’ve visited Boston, Budapest and Chengdu.

  • A diverse community with expertise

    A community with 56 nationalities across the MSc portfolio. Seeing the world from new perspectives will shape your decision-making as you move into management positions.

  • Build your network

    You’ll make new connections at networking events, guest lectures, business societies and through the Brookes Buddying network.

  • Co-curricular events

    Team up with students from across a range of disciplines to work on a problem being faced by real companies for Business Challenge Week.

  • Placement opportunities

    We’ll support you in finding a placement by polishing your interview skills and sharpening your CV.

  • Accreditation(s)

    Our MSc Management and Business Analytics course is accredited by the Chartered Management Institute (CMI). As an AWS Academy member institution, Oxford Brookes Business School has access to AWS Academy cloud computing curriculum, developed and maintained by AWS.

    • Chartered Management Institute

Course details

Course structure

Throughout this course you will build your knowledge about management and analytics. You’ll gain insight into both areas and explore how organisations are using data to make decisions and inform strategy.

Your taught modules cover a range of topics. Think intelligence, analytics, measurement metrics and leadership, performance employability, and much more. As well as learning from expert tutors, we also work with guest lecturers. Previous guest speakers include the CEO of Taylor Wimpey and the managing director of Harley Davidson.

Your final project will be your chance to apply everything you’ve learnt so far. You’ll investigate an area of management or analytics that interests you. 

You’ll also have the option of a work placement, where you’ll gain first-hand understanding of how analytics in businesses work. You’ll be able to apply the learning gained from your taught modules within a real working environment.

Four students sat around a table talking

Learning and teaching

We have designed a course for a wide range of interests in a variety of different subject areas/roles/sectors. This course is suitable for individuals:

  • from a variety of educational backgrounds
  • who may have no previous work experience
  • who want to further their knowledge and understanding of business and management to support their career aspirations.

Our teaching staff come from a variety of academic and non-academic backgrounds. This gives you a comprehensive and diverse learning experience.

Our student cohorts are international. So you will benefit from working with staff and peers with varied experiences and perspectives.


The programme’s assessment strategy has been designed to expose our students to various forms of assessment, in order to develop transferable skills and create a positive student experience. As such, individual essays and business reports, group presentations, oral exams, written exams and online discussion forums will assess students. We have embedded inclusivity and diversity into assessments throughout the programme, allowing students to select the focus of their assignment where appropriate.

The majority of assessments are based on individual contribution, but there is some assessed group work.

Field Trips

The International Business in Practice Study Trip module allows you to experience ideas and practices of global business. During the trip you will have direct interaction with management executives and practices. You will: attend presentations from local management executives and experts and on site visits to major corporations and agencies. This study trip is voluntary and you will need to fund all costs associated with the trip. We have also run study trips to Chengdu, Boston and Budapest.

Start this course in January

You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.

Study modules

Be industry ready when you graduate

By undertaking an optional work placement you can gain valuable and relevant industry experience and develop transferable skills such as communication, teamwork, networking and problem solving. A work placement can help you decide on your long-term career objectives and may lead to a job offer after graduation (would require visa sponsorship for international students).

The WAVES (Work and Voluntary Experience Service) or Careers Office will provide you with support and advice to get ahead in your career, and help you with your CV and applications. The team has access to a wide range of small, medium and large employers that offer postgraduate student work placements.

If you wish to pursue a placement at a particular company, our WAVES team can support you in making an approach to the company. Our Careers Office can also provide you with advice on how to use professional social media channels to pitch yourself to prospective employers.

Taught modules

Compulsory modules

  • Business Analytics

    Business analytics focuses on the data and technology that enables fact-based decision-making. This module will guide you on how to use data extensively and how to perform statistical and quantitative analysis in order to drive business decisions and actions. You’ll learn how to conduct data preparation (cleaning and integration), pre-processing (standardisation and transformation), reduction (data selection), visualisation and modelling (choosing the right model and when to deploy it) before interpreting it to gain further insights from the data. The module will also demonstrate the use of several analytical tools and software. In addition, this module emphasises the importance of ethics and ethical practices when collecting and leveraging data in the business decision-making process.


  • Business Intelligence

    Business Intelligence (BI) refers to technologies, applications, and practices for the collection, integration, analysis, and presentation of business information. The purpose of business intelligence is to support better business decision making. In this module, you’ll gain an understanding of the technology of BI and its application to an organisation’s strategies and goals. By using theory and knowledge, you’ll be equipped to extensively apply data and perform statistical and qualitative analyses that help drive business decisions and actions. You’ll also learn the business intelligence techniques and skills to understand, evaluate, and interpret business and performance metrics and tools. All of this will enable you to improve individual and organisational performance, which can be used to update organisational policies and procedures.

  • Data Driven Decision Making

    In this module, you’ll understand how to make decisions for businesses under uncertainty and risky conditions. You’ll critically evaluate and apply decision science frameworks while utilising knowledge acquired from the Business Intelligence module. You’ll also develop a critical understanding of how data can be used to simulate situations, which informs management decision making in a range of functions as well as how it creates strategic value. Throughout this module, you’ll be encouraged to engage with contemporary and ethical issues surrounding responsible decision making practices and you’ll engage with the organisational and wider environmental context in which these decisions are made.


  • Developing Skills for Leadership and Employability

    This module will encourage you to develop a strong sense of self-awareness of your own strengths and weaknesses as effective leaders and team players. It will help you to develop and improve a range of definable skills which are pivotal to successful management practice and to effective leadership in particular. You’ll develop essential skills such as the confidence and ability to articulate your skills and attributes that are required for professional development, lifelong learning and employment. This module will also provide you with an opportunity to explore different leadership perspectives on ethics, EDI, sustainability, technology and change.


  • Organisational Behaviour, Leadership and Change

    Management is the activity of getting things done with the aid of people and other resources. Working with human resources is a key element of this. And on this module, you'll develop a deep understanding of the practical art of managing change based on a theoretical understanding of organisational behaviour and leadership. Using theoretical concepts, this module enables you to build a comprehensive understanding of the emergent properties of organisations such as culture, politics and leadership. You'll also build practical skills to address the issues facing leaders and managers in contemporary, typically international, organisations.

  • Research Methods

    This module prepares you for completing high quality, systematic business and management research, and equips you to be successful in your Final Research Project. You will learn how to undertake effective research, drawing upon a range of secondary and primary data sources, and will be introduced to a range of tools required for research including methodological issues, data collection techniques and study skills.

  • The Practice of Data Analysis

    You’ll gain an understanding of how to examine data and use statistics to produce information that’ll help businesses to formulate strategies and make decisions. Statistics underlies business analytics and intelligence, making it a powerful tool for decision making. Essential concepts in business analytics and intelligence will be introduced, as well as statistical and econometrics concepts that are central to areas such as business analytics, data mining, data analytics, big data and artificial intelligence. You’ll also be encouraged to work with diverse datasets, as you’ll learn how to prepare these and test basic models of analytics.

Final Research Project

Compulsory modules

  • Final Research Project

    The final research project module is a 50 credit module and runs over two semesters. This module will provide an opportunity for you to undertake a substantial independent research project by applying and extending the streams of study, knowledge and practical skills gained in other modules. It’ll allow you to demonstrate a wide range of skills such as research, critical thinking, project planning, problem-solving and writing/oral skills. You’ll be able to choose from different research project options, providing you with the opportunity to explore in detail an area of particular interest or relevance. These options currently are Dissertation, Client Project, Integrated Business Research Project, and Business/Concept Development.

Work Placement

Optional modules

Work Placement - sandwich mode

This module is a great opportunity to gain one year’s supervised paid work experience in the UK or internationally in a marketing role. You will investigate a marketing challenge in a commercial or non-profit organisation. Throughout this module, you apply the practical concepts you have learned on the course. When you are working for the organisation, you will be responsible for managing a large proportion of your own learning, including tracking and recording your progress.

We provide lots of support to help you find paid work experience and gain connections with various organisations. Our placements team (WAVES) has a database which records work placement opportunities and they run numerous placements fairs where you could meet potential employers. Securing a work experience placement is your responsibility and does take a lot of effort, but this gives you valuable experience. You would need to cover your own living and travel costs throughout this duration.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.


Business School academics explore core issues facing contemporary societies, in areas such as entrepreneurship, internationalisation, digital transformation, diversity, business innovation, big data analytics, data driven decision-making, coaching and mentoring security, and the changing world of work and organisations including the impact of artificial intelligence. We address questions such as:

  • What characterises the interconnections of trade, transportation and technologies?
  • How can social media address well-being and social isolation?
  • How can business models adapt to a digital environment?
  • How can individuals be happier and navigate the increasingly complex world of work?

We have expertise in the above research. We are always keen to include students into our projects where possible.

Please visit our research pages to learn more about the four research centres. Being a master’s student at OBBS offers many opportunities to be a part of our research culture.


With the importance of business data analytics increasing, the demand for graduates with insight into this area is rapidly rising. Employers need professionals that are confident dealing with the growing amount of data. 

We’ll prepare you for careers in management and related areas that use business intelligence. You’ll be able to add data analysis, decision making, and other practical skills to your CV. All of these are highly sought after by the corporate world.

Our graduates have secured a range of roles including:

  • associate programmatic specialist at Precis Digital
  • business development executive at Brightcove 
  • account director at Revere Agency
  • finance business controller at Informa
  • managing director at Miyabi Consulting Group.

You’ll also find our graduates at organisations including:

  • Deloitte
  • Deutsche Telekom
  • BASF Group
  • Kautex Unipart
  • Raiffeisen Bank
  • Oxfam
  • Revolution Insurance.

Other students have pursued careers in academia to carry out research that will shape the future of business. You’ll also have the skills to support exciting start-ups across different sectors. There are plenty of opportunities for networking throughout the course, so you may even find a future employer before you graduate.

Entry requirements

International qualifications and equivalences

How to apply

Application process

Tuition fees

Please see the fees note
Home (UK) full time

Home (UK) part time

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Home (UK) full time

Home (UK) part time

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:

Tuition fees

2024 / 25
Home (UK) full time

Home (UK) part time

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

2025 / 26
Home (UK) full time

Home (UK) part time

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:

+44 (0)1865 534400

Fees quoted are for the first year only. If you are studying a course that lasts longer than one year, your fees will increase each year.

The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.

How and when to pay

Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.

  • For information on payment methods please see our Make a Payment page.
  • For information about refunds please visit our Refund policy page

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.

Funding your studies

Financial support and scholarships

Featured funding opportunities available for this course.

All financial support and scholarships

View all funding opportunities for this course

Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our changes to programmes page.