Management and Business Analytics

Business Data Analytics

Business analytics is the new science of winning and the technology that enables fact-based decision-making. This module guides students on how to use data extensively, perform statistical and quantitative analysis in order to drive business decisions and actions. Students will learn how to do data preparation (cleaning & integration), pre-processing (standardisation and transformation), reduction (data selection), visualisation and modelling (choosing the right model and deploying it) before they discover knowledge from data.

Business Intelligence

Business Intelligence (BI) refers to technologies, applications, and practices for the collection, integration, analysis, and presentation of business information. The purpose of business intelligence is to support better business decision making. This course provides an overview of the technology of BI and the application of BI to an organization’s strategies and goals. This module equips students to apply data extensively using theory and knowledge to perform statistical and quantitative analysis to drive business decisions and actions. Students will learn the business intelligence techniques and skills to understand, evaluate and interpret business and performance metrics and tools, in order to improve individual and organisational performance, and use this to inform and update organisational policies and procedures.

Data Analysis for Managerial Decision Making

On this module students learn to critically evaluate and apply business analytics and decision-making frameworks, knowledge and models in a range of organisational contexts. The module develops a critical understanding of how data informs management decision making in a range of functions as well as how it creates strategic value. Students are encouraged to engage with contemporary, ethical issues around responsible decision-making practices by recognising the organisational and wider environmental context in which these decisions are made.

Developing Skills for Business Leadership

This module seeks to help learners to develop and improve a range of definable skills, which are pivotal to successful management practice and to effective leadership in particular. It seeks to develop learners’ skills of reflexivity and to develop the confidence and ability to articulate their skills and attributes as required for career and professional development, lifelong learning and employment.

Global Strategic Management

Strategic management is the process by which managers formulate and implement strategies to generate high performance. In this module you will develop your understanding of the managerial strategic challenge; how to deliver sustainable competitive advantage. You will engage in critical evaluation of the key strategic issues. You will consider the wider economic environment and explore why strategy is important, how organisations make strategic decisions through the processes of analysis, choice, responsible, and ethical management and leadership.

Innovation, Change and Organisations

The aim of this module is to provide insight into a series of topics that represent key issues around innovation and change and the organisational context in modern general management.  The module is forward looking from the contemporary organisation towards future developments.  A key perspective is the development to date of entrepreneurship, innovation, change and organisational practices making students aware of long-term patterns and cycles, and the way and extent to which the past can shape the present.

Operations Management

In this module, you will develop your understanding of an organisation's ability to deliver goods and services of the quality, quantity and cost that will satisfy customers' needs, while making efficient use of resources. The key principles introduced in this module can be applied to any business sector and function. Issues covered include ethics, environmental sustainability, global business, complexity and uncertainty, and continuing professional development.

Research Methods

This module prepares you for completing high quality, systematic business and management research, and equips you to be successful in your final dissertation or other capstone module.  You will learn how to undertake effective research; drawing upon a range of secondary and primary data sources, and will be introduced to a range of tools required for research including methodological issues, data collection techniques and study skills.

Introduction to the Principles of Responsible Marketing

This module introduces the key principles of responsible marketing by studying the theories that underpin Better Marketing for a Better World. The module will explore the marketing environment, changing needs of customers, and how brands make choices about the marketing mix to meet those needs.

International Business in Practice: Study Trip

There is a second study trip on this course. Although this module provides you with no credit towards your degree, you will see directly how global leaders operate in an international environment.  Students on previous runs of this module have visited Boston, USA, Kuala Lumpur, Malaysia and Chengdu, China.

Having successfully completed the assessment (pass/fail), this module will appear on your transcripts, which will enhance your employment potential. Please note that the number of students who can join this field trip is limited and the cost is not included in the course fees. (Further details can be found in the ‘Additional costs’ section.)