MPhil or PhD
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Marketing is a highly dynamic and wide ranging subject area and we welcome doctoral students who wish to critically investigate both marketing theory and practice through questioning established thinking to create progressive knowledge. We value and encourage diverse methodologies and engagement with different types of organisations and contexts.
Our doctoral supervisors in Marketing are recognised experts in consumer psychology digital marketing, social media adoption and usage, sustainable and societal marketing, non-profit marketing, marketing strategy and brand management.
The Marketing subject group and researchers provides a vibrant and supportive community in which to immerse yourself, including collaborative events, as well as opportunities to publish your research and gain teaching experience.
If you study for a PhD in Marketing you will normally be linked to either the Centre of Business Society and Global Challenges (BSGC) or Oxford Regions Innovation, Enterprise Lab (ORIEL) depending on your chosen topic within Marketing.
All students enrol as probationer research students. The degree for which you register will depend on your academic qualifications and research experience. During the first year you will formally register your research proposal for one of the below routes.
If you undertake an MPhil you will:
- critically investigate and evaluate an approved topic
- demonstrate understanding of research methods appropriate to the chosen field
- present and defend a substantial thesis by oral examination.
Thesis: 50,000 words
Length of study: Full-time: 2-3 years. Part-time: 3-4 years.
The criteria for a PhD are similar to those for an MPhil, with the key difference that:
- the research carried out will result in an independent and original contribution to knowledge.
Thesis: 100,000 words
Length of study: Full-time: 3-4 years. Part-time: 4-6 years.
Why Oxford Brookes University?
Learning and assessment
While every candidate’s exact experience will vary according to their particular discipline, topic and methodology, there are a number of common elements that all students will undertake:
- critically investigating and evaluating an approved topic
- undertaking an analytical review of the existing literature in your topic area to set the theoretical context for your work and help demonstrate the gap in knowledge you will address
- developing and then implementing a rigorous and appropriate methodology for researching your topic
- demonstrating that your research conforms to all relevant ethical codes of practice
- extensive primary field research, analysis and evaluation.
Your progression will be monitored through an annual process undertaken at the end of each academic year, and through two key progression points after approximately six months and eighteen months of study respectively.
How to apply
Fees quoted are for the first year only. If you are studying a course that lasts longer than one year, your fees will increase each year.
For International fees the following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
Home fees are set by UK Research and Innovation (UKRI) and are released approximately five months before the start of each academic year.
If you have any questions about fees, get in touch with the Research Degrees Team at email@example.com.
How and when to pay
Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.
The continuation fee, where it is payable is compulsory, but not applicable to Masters by research or PhD by Published Work, detailed as follows:
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
|You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand.
|£20-60 per book
Accommodation fees in Brookes Letting (most do not include bills)
|£94-265 per week
Accommodation fees in university halls (bills included, excluding laundry costs)
|£122-180 per week
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41.
Students are responsible for their own travel to and from university for classes. BrookesBus travel is subsidised for full-time undergraduate students that are on a course with a fee of £9,250 or more, or living in an Oxford Brookes hall of residence. There is an administration fee for the production of a BrookesKey.
If following viva, examiners recommend that a student is required to revise and resubmit their thesis for re-examination, they must pay the resubmission fee for the duration of that period.
Financial support and scholarships
Featured funding opportunities available for this course.