MPhil or PhD

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Key facts

Start dates

January 2024 / June 2024

Application deadline

Applications for international candidates must be received in full by:

  • 31 May 2024 (for September 2024 entry)
  • 30 September 2024 (for January 2025 entry)
  • 31 January 2025 (for June 2025 entry)

Applications for home and distance learning candidates must be received in full by:

  • 30 June 2024 (for September 2024 entry) - only entry for Doctor of Coaching & Mentoring
  • 31 September 2024 (for January 2025 entry)
  • 28 February 2025 (for June 2025 entry)

Course length

Full time: minimum 3 years

Part time: minimum 4 years

Funding status



Marketing is a highly dynamic and wide ranging subject area and we welcome doctoral students who wish to critically investigate both marketing theory and practice through questioning established thinking to create progressive knowledge. We value and encourage diverse methodologies and engagement with different types of organisations and contexts.

Our doctoral supervisors in Marketing are recognised experts in consumer psychology digital marketing, social media adoption and usage, sustainable and societal marketing, non-profit marketing, marketing strategy and brand management.

The Marketing subject group and researchers provides a vibrant and supportive community in which to immerse yourself, including collaborative events, as well as opportunities to publish your research and gain teaching experience.

If you study for a PhD in Marketing you will normally be linked to either the Centre of Business Society and Global Challenges (BSGC) or Oxford Regions Innovation, Enterprise Lab (ORIEL) depending on your chosen topic within Marketing.

Four students sat around a table talking

Degree routes

All students enrol as probationer research students. The degree for which you register will depend on your academic qualifications and research experience. During the first year you will formally register your research proposal for one of the below routes.

Why Oxford Brookes University?

You will benefit from:

  • a supervisory team of two to three supervisors who can provide the best combination of expertise to support your work
  • training courses in research methods provided by the Business School and wider University
  • regular seminars and learning activities at department, school and university level
  • experience of presenting work to different audiences
  • opportunities to network and discuss your work with staff and fellow students.
  • engage with our entrepreneurs in residence and visiting entrepreneurs
  • Work with local businesses
  • collaborative opportunities, including receiving industrial funding and sponsorship.

You will be supported in developing and sharing your expertise through:

  • opportunities to present at internal seminars and conferences
  • dupport in attending, and ultimately presenting at external conferences (some financial assistance is available)
  • training as an Associate Lecturer and the opportunity to engage in teaching activity on appropriate modules offered by the Business School.

Learning and assessment

While every candidate’s exact experience will vary according to their particular discipline, topic and methodology, there are a number of common elements that all students will undertake:

  • critically investigating and evaluating an approved topic
  • undertaking an analytical review of the existing literature in your topic area to set the theoretical context for your work and help demonstrate the gap in knowledge you will address
  • developing and then implementing a rigorous and appropriate methodology for researching your topic
  • demonstrating that your research conforms to all relevant ethical codes of practice
  • extensive primary field research, analysis and evaluation.

Your progression will be monitored through an annual process undertaken at the end of each academic year, and through two key progression points after approximately six months and eighteen months of study respectively.

Student looking at a laptop


Junior Oliveira de Almeida

Online engagement among child consumers of child-produced YouTube content

View profile

Luiza Gaysina

Gift-giving: A consumer-resource framework for understanding consumer gifting behaviour around gift cards in two capital cities, London and Moscow

View profile

Saptaparni Chaki

Evaluating empowered personhood among young Indian women: A case study of skin lightening creams marketed in India

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Kumar Shrayamsa

Product Placement in Mobile Games: An exploration of the impact of game enjoyment and congruency on product placement recall and recognition for female Indian gamers

View profile

How to apply

Entry requirements

Applicants should have a good honours degree and a good master's degree at merit level or above that includes a thesis component.

Applicants with equivalent experience will be considered.

Application process

  1. Complete your research proposal
  2. Gather your supporting documents (listed below)
  3. Make a direct application.

If you have any difficulty completing your application, please visit our Frequently Asked Questions page.

Supporting documents

When applying for this programme of study please upload all of the required supporting documents listed below to the online application portal.

We suggest merging your supporting documents into a single PDF file. Please note there are two specifically designated options for you to upload your two references to.

  • copies of your previous degree transcripts and certificates (both undergraduate and postgraduate)
  • a scan of your passport
  • two academic references
  • a 2,000-word Research Topic Proposal
  • evidence of funding (we require evidence of personal funds or letter from funder if being sponsored)
  • international students must also provide an English Language Certificate with an IELTS score of at least 7.0.

Tuition fees

2024 / 25
Home (UK) full time

Home (UK) part time

Tuition fees

2024 / 25
Home (UK) full time

Home (UK) part time

Fees quoted are for the first year only. If you are studying a course that lasts longer than one year, your fees will increase each year.

For International fees the following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support. 

Home fees are set by UK Research and Innovation (UKRI) and are released approximately five months before the start of each academic year.

If you have any questions about fees, get in touch with the Research Degrees Team at

How and when to pay

Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.

  • For information on payment methods please see our Make a Payment page.
  • For information about refunds please visit our Refund policy page

Funding your studies

Financial support and scholarships

Featured funding opportunities available for this course.

All financial support and scholarships

View all funding opportunities for this course