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Marketing

MPhil or PhD

Key facts

Start dates

June 2022 / September 2022 / January 2023 / June 2023

Application deadline

Applications must be received in full by:

  • 15 January 2022 (for June 2022 entry)
  • 15 May 2022 (for September 2022 entry)
  • 15 September 2022 (for January 2023 entry)
  • 15 January 2023 (for June 2023 entry)

Location

Headington

Course length

Full time: minimum 3 years

Part time: minimum 4 years

Funding status

Self-funded

Overview

Marketing is a highly dynamic and wide ranging subject area and we welcome doctoral students who wish to critically investigate both marketing theory and practice through questioning established thinking to create progressive knowledge. We value and encourage diverse methodologies and engagement with different types of organisations and contexts.

Our doctoral supervisors in Marketing are recognised experts in consumer psychology digital marketing, social media adoption and usage, sustainable and societal marketing, non-profit marketing, marketing strategy and brand management.

The Marketing subject group and researchers provides a vibrant and supportive community in which to immerse yourself, including collaborative events, as well as opportunities to publish your research and gain teaching experience.

If you study for a PhD in Marketing you will normally be linked to either the Centre of Business Society and Global Challenges (BSGC) or Oxford Regions Innovation, Enterprise Lab (ORIEL) depending on your chosen topic within Marketing.

Four students sat around a table talking

Degree routes

All students enrol as probationer research students. The degree for which you register will depend on your academic qualifications and research experience. During the first year you will formally register your research proposal for one of the below routes. 

Why Oxford Brookes University?

You will benefit from:

  • a supervisory team of two to three supervisors who can provide the best combination of expertise to support your work
  • training courses in research methods provided by the Business School and wider University
  • regular seminars and learning activities at department, school and university level
  • experience of presenting work to different audiences
  • opportunities to network and discuss your work with staff and fellow students.
  • engage with our entrepreneurs in residence and visiting entrepreneurs
  • Work with local businesses
  • collaborative opportunities, including receiving industrial funding and sponsorship.

You will be supported in developing and sharing your expertise through:

  • opportunities to present at internal seminars and conferences
  • dupport in attending, and ultimately presenting at external conferences (some financial assistance is available)
  • training as an Associate Lecturer and the opportunity to engage in teaching activity on appropriate modules offered by the Business School.

Learning and assessment

While every candidate’s exact experience will vary according to their particular discipline, topic and methodology, there are a number of common elements that all students will undertake:

  • critically investigating and evaluating an approved topic
  • undertaking an analytical review of the existing literature in your topic area to set the theoretical context for your work and help demonstrate the gap in knowledge you will address
  • developing and then implementing a rigorous and appropriate methodology for researching your topic
  • demonstrating that your research conforms to all relevant ethical codes of practice
  • extensive primary field research, analysis and evaluation.

Your progression will be monitored through an annual process undertaken at the end of each academic year, and through two key progression points after approximately six months and eighteen months of study respectively.

Student looking at a laptop

Students

Junior Oliveira de Almeida

Online engagement among child consumers of child-produced YouTube content

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Luiza Gaysina

Gift-giving: A consumer-resource framework for understanding consumer gifting behaviour around gift cards in two capital cities, London and Moscow

View profile

Saptaparni Chaki

Evaluating empowered personhood among young Indian women: A case study of skin lightening creams marketed in India

View profile

Kumar Shrayamsa

Product Placement in Mobile Games: An exploration of the impact of game enjoyment and congruency on product placement recall and recognition for female Indian gamers

View profile

How to apply

Entry requirements

Applicants should have a good honours degree and a good master's degree at merit level or above that includes a thesis component.

Applicants with equivalent experience will be considered.

Application process

  1. Complete your research proposal
  2. Gather your supporting documents (listed below)
  3. Make a direct application.

If you have any difficulty completing your application, please visit our Frequently Asked Questions page.

Supporting documents

When applying for this programme of study please upload all of the required supporting documents listed below to the online application portal.

We suggest merging your supporting documents into a single PDF file. Please note there are two specifically designated options for you to upload your two references to.

  • copies of your previous degree transcripts and certificates (both undergraduate and postgraduate)
  • a scan of your passport
  • two academic references
  • a 2,000-word Research Topic Proposal
  • evidence of funding (we require evidence of personal funds or letter from funder if being sponsored)
  • international students must also provide an English Language Certificate with an IELTS score of at least 7.0.

Tuition fees

Tuition fees

Find out more about fees and funding opportunities by visiting our finance web pages: 

Fees increase by approximately 4% each year and apply to all MPhil, MPhil/PhD, PhD, MA by Research, MSc by Research and LLM by Research programmes.

If you have any questions about fees get in touch with the Research Degrees Team at rd-enquiries@brookes.ac.uk

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