Business and Marketing Management (Final Year Entry)

BA (Hons)

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Key facts

UCAS code


Start dates

January 2024 / September 2024 / January 2025 / September 2025



Course length

Full time: 1 year

Part time: up to 3 years


Accredited by the Chartered Institute of Marketing

  • Chartered Institute of Marketing


Our Business and Marketing Management (Final Year Entry) course prepares you for a range of careers in business and marketing. If you want to top up your existing qualifications to an Honours degree, this course is for you.

You will explore marketing within the wider context of business and management. You will also combine key elements of business study with more specialist marketing management study. This will prepare you for a wealth of careers in a wide range of organisations in the UK and abroad.

Our course also prepares you for postgraduate study and furthers your professional development.

How to apply

Entry requirements

Specific entry requirements

Successful completion of a course which is equivalent to the first two years of a UK honours degree (240 credits), for example an HND (with a merit profile from year 2 modules), Foundation degree (55%), or equivalent international Diploma, in Business and/or Management which includes a Marketing component.

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences


Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry part-way through the course for students who have credit from previous learning or relevant professional experience.

Find out more about transferring to Brookes. If you'd like to talk through your options, please contact our Admissions team.

Application process

Full time Home (UK) applicants

Apply through UCAS

Part time Home (UK) applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time international applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home (UK) full time

Home (UK) part time
£1,155 per single module

International full time

Home (UK) full time

International full time

Questions about fees?

Contact Student Finance on:

Tuition fees

2024 / 25
Home (UK) full time

Home (UK) part time
£1,155 per single module

International full time

2025 / 26
Home (UK) full time

International full time

Questions about fees?

Contact Student Finance on:

+44 (0)1865 534400

Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.

Tuition fees for International students may increase in subsequent years both for new and continuing students. 

The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support. 

How and when to pay

Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.

  • For information on payment methods please see our Make a Payment page.
  • For information about refunds please visit our Refund policy page

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.

Learning and assessment

Over the year you will take eight compulsory modules.

Strategic Marketing Management challenges you to apply business and marketing knowledge. You’ll engage in a complex, team-based strategic marketing simulation.

Our Professional Practice module helps you prepare for your career. You’ll research an industry and reflect on how they can deliver the skills employers are looking for in graduate recruits. This module also covers:

  • CV writing
  • interviewing
  • assessment centre skills.
Business and Marketing BA (Hons) students working on campus at Oxford Brookes University

Start this course in January

You have the option to start this course in January. In each of your three years, you will study your first semester between January and May and your second semester between September and December. There will be no teaching during June, July and August. 

Study modules

Teaching for this course takes place Face to Face and you can expect around eight hours of contact time per week. In addition to this, you should also anticipate a workload of 1,200 hours per year. Teaching usually takes place Monday to Friday, between 9.00am and 6.00pm.

Contact hours involve activities such as lectures, seminars, practicals, assessments, and academic advising sessions. These hours differ by year of study and typically increase significantly during placements or other types of work-based learning.

Final Year

Compulsory modules

  • Business Ethics (September start students only)

    This module is designed to address our changing world that is facing social and environmental challenges. You’ll develop the capacity to make ethically defensible decisions as members of business organisations and of society in general. You’ll analyse and evaluate the ethical propositions of others. And you’ll evaluate the ethics of different systemic models of production, distribution and exchange.Upon completing this module you will be able to evaluate and apply ethical reasoning to local and global business dilemmas and economic systems, and you’ll be able to evaluate the significance of a range of western and non-western ethical perspectives.
  • Business Intelligence and Decision Making

    The module concentrates on developing an understanding of the wider strategic and tactical aspects of Business Intelligence and Business Decision Making employed for analysing corporate performance. It also develops the underlying skills necessary to source and analyse both quantitative and qualitative data to produce knowledge for management decision making.
  • Contemporary Consumer Behaviour (January start students only)

    In this module, you will be able to identify and evaluate the latest developments in consumer behaviour. Which will include emerging consumer behaviour trends across different consumption contexts through the application and development of appropriate research methods and tools. 
  • Contemporary Issues in Marketing Management

    This module introduces students to the research currently being undertaken within the marketing subject group. Students then undertake their own research project on a contemporary theme.
  • Essential Skills for Academic Success

    This module helps students to make the transition to studying at Brookes, and provides support for the assessment methods on other modules.
  • International Marketing

    Build upon your marketing knowledge and apply it within an international context. Brands operating in international markets need to be mindful of the various challenges posed by an ever changing and dynamic global market. You’ll proactively understand these global market dynamics that help brands establish a sustainable competitive advantage. You’ll also look to develop understanding of various ethical and sustainable issues in a global context and respect cultural differences in different markets.
  • Personal Branding

    Harness your knowledge of brands, communication strategies and business types gained through your degree. This module will help you to understand your potential future career paths, based on your strengths, skills and interests. You’ll get the support to be focused, differentiated and successful in planning your future careers through developing your:
    • personal brand purpose
    • brand story
    • brand communication plan 
    in a way that is consistent and authentic. You’ll look at theoretical and professional perspectives relating to management, professional ethics and other areas relevant to careers in business, marketing, events and related areas.
  • Strategic Marketing Management (double module)

    This module challenges students to apply all their business and marketing knowledge through engaging in a complex team-based strategic marketing simulation.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.

Learning and teaching

We will teach you through a variety of methods, including;

  • lectures 
  • seminars
  • workshops
  • tutorials.

We support your learning through:

  • exercises
  • debates 
  • discussions
  • case study analysis within the classroom. 

You will be immersed in an employer focused course, working on real-world marketing projects in our new Marketing and Social Media Lab that is equipped with the latest industry-standard tools and software, such as google analytics and Adobe Creative Cloud.


Assessment methods used on this course

Your assessments will be diverse, and will support different learning styles - you’ll have a real opportunity to showcase your strengths. Your learning may be assessed by a combination of individual or group coursework, presentations, and examinations.

After you graduate

Career prospects

The appeal of Business and Marketing Management graduates is that they can fit into marketing roles or more general business roles. They have not only developed the functional knowledge, but also the strategic thinking and other transferable skills that equip them to develop into effective, confident, reflective managers. Business and Marketing Management students have gone on to graduate roles in all areas of marketing, including brand management, marketing communications, digital marketing, marketing research, and sales, working in a wide variety of organisations and marketing agencies, both large and small. Employers of Business and Marketing Management graduates include Sky, Microsoft, Aldi, Reed Business Information, and Citroën among many others. A number of graduates have also gone on to undertake Masters degrees in marketing or broader business subjects.

Information from Discover Uni

Full-time study

Part-time study

Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our changes to programmes page.