Business and Marketing Management (Final Year Entry)

Final Year

Compulsory modules

• Business Ethics (September start students only)

  In a world facing complex, fast paced and unprecedented social and environmental challenges, business students as active citizens need to be equipped with ways of thinking that enable them to make morally grounded decisions. Decisions that are socially and environmentally justified. As such this module is
  applicable to students as members of business organisations and as members of society. The module explores ethical dilemmas facing economies and businesses at global and local levels, and in so doing addresses the full range of United Nations Sustainable Development Goals.
   

• Business Intelligence and Decision Making

  The module concentrates on developing an understanding of the wider strategic and tactical aspects of Business Intelligence and Business Decision Making employed for analysing corporate performance. It also develops the underlying skills necessary to source and analyse both quantitative and qualitative data to produce knowledge for management decision making.

• Contemporary Consumer Behaviour (January start students only)

  In this module, you will be able to identify and evaluate the latest developments in consumer behaviour. Which will include emerging consumer behaviour trends across different consumption contexts through the application and development of appropriate research methods and tools. 

• Contemporary Issues in Marketing Management

  This module introduces students to the research currently being undertaken within the marketing subject group. Students then undertake their own research project on a contemporary theme.

• Essential Skills for Academic Success

  This module helps students to make the transition to studying at Brookes, and provides support for the assessment methods on other modules.

• International Marketing

  Build upon your marketing knowledge and apply it within an international context. Brands operating in international markets need to be mindful of the various challenges posed by an ever changing and dynamic global market. You’ll proactively understand these global market dynamics that help brands establish a sustainable competitive advantage. You’ll also look to develop understanding of various ethical and sustainable issues in a global context and respect cultural differences in different markets.

• Personal Branding

  Harness your knowledge of brands, communication strategies and business types gained through your degree. This module will help you to understand your potential future career paths, based on your strengths, skills and interests. You’ll get the support to be focused, differentiated and successful in planning your future careers through developing your:

  • personal brand purpose
  • brand story
  • brand communication plan 

  in a way that is consistent and authentic. You’ll look at theoretical and professional perspectives relating to management, professional ethics and other areas relevant to careers in business, marketing, events and related areas.

• Strategic Marketing Management (double module)

  This module challenges students to apply all their business and marketing knowledge through engaging in a complex team-based strategic marketing simulation.