Dr Giulia Rossetti

PhD, FHEA, MA, BA, Cert TEFL

Senior Lecturer in Events Management

Oxford Brookes Business School

Giulia Rossetti

Role

Dr Giulia Rossetti is a Senior Lecturer in Events Management in the Business School, Oxford Brookes University. She teaches modules related to events, festivals, and marketing at Undergraduate and Postgraduate levels. 

Her PhD studies at the Technological University Dublin explored cultural capital development at literary festivals. With a background in languages, tourism and events, she is interested in understanding the transformational value of events and festivals. Her current research interests include the role of events and festivals in generating well-being; storytelling and events; and edutainment in heritage and cultural tourism.

Teaching and supervision

Courses

Modules taught

  • Managing the Sustainable Event Project
  • Contemporary Issues in Responsible Leadership
  • Professional Practice for Event Managers
  • Understanding Consumer Behaviour
  • Dissertation in Events Management
  • Marketing Practice
  • Events Practice
  • Developing and Planning Events
  • Delivering the Sustainable Event
  • Planning and Delivering the Sustainable Event
  • Dissertation in Events Management 
  • Dissertation Hospitality 
  • Dissertation Mkt & Events
  • Introduction to Principles of Marketing
  • Academic skills for Events
  • Fundamentals for Academic Success
  • Supervised Work Experience
  • Induction 

Giulia is also a UG and PG Dissertation Supervisor and Academic Advisor.

Supervision

Giulia expertise is on festival impacts, learning at events, cultural capital, serious leisure, and well-being in events. Her supervision interests include: 

  • the role of events and festivals in generating well-being
  • the transformational role of events
  • storytelling and events and festivals
  • edutainment at festivals
  • learning at events and festivals
  • edutainment in heritage and cultural tourism
  • festival tourism
  • socio-cultural sustainability in events & festivals
  • learning and storytelling in cultural tourism
  • cultural tourism and intangible heritage

Research

Giulia's areas of expertise are: understanding festival and event experiences using cultural sociology and serious leisure theories; festival socio-cultural impacts; and the educational value of festivals and events. Her PhD at the Technological University Dublin explored cultural capital development at literary festivals in Ireland and in Italy. 

Her current research interests include:

  • the role of events and festivals in generating well-being
  • the transformational role of events
  • storytelling and events & festivals
  • edutainment at festivals
  • edutainment in heritage and cultural tourism
  • festival tourism
  • socio-cultural sustainability in events & festivals
  • cultural tourism and intangible heritage

Research impact

Giulia holds a PhD that explored literary festivals and cultural capital development (https://arrow.tudublin.ie/tourdoc/32/). Giulia has published on events impacts, the cultural value of festivals, learning at festivals, serious leisure and cultural capital at festivals, festivals and well-being. 

Publications

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Professional information

Memberships of professional bodies

  • Higher Educations Academy Fellow
  • Association for Events management Education (AEME)
  • Event Industry Association of Ireland (EIAI)
  • Fellow of the Royal Geographical Society (RGS)
  • Member of the Editorial Advisory Board of the Event Management Journal
  • Social Media Editor of the Event Management Journal

Conferences

  • van der Veen, R., Ehrlich, C., Rossetti, G., & Zwiegelaar, J. (2022). Can music festival attendance improve wellbeing? Royal Geographical Society-IBG Conference ("Geographies Beyond Recovery", Newcastle University, UK) - Leisure and events as recovery tools for personal, family, and community wellbeing. (Online, September 2022).
  • Wyatt, B; Rossetti, G, and McBlane, A. (2021) Delivering live student events virtually in the wake of COVID-19, ATHE 2021 Conference Hybrid and Virtual Experiences: Opportunity or Threat for Tourism Education and Industry?  (Online, November 2021).
  • Rossetti, G., Gorchakova, V., Antchak, V., and Lamb, M. (2021) ATLAS Annual Conference 2021 Tourism 21: Re-building Tourism – Continuities and Changes, 7-10 September 2021.
  • Rossetti, G. (2021) The cultural value of literary festivals, The value of literary festivals Online Webinar 2021. (Online, March 2021).
  • Rossetti, G. (2020) Reflecting on Literary  Festivals, Global Festival Culture Symposium 2020 organised by the Festival Culture - Research & Education, 7 November 2020, UK. Online.
  • Rossetti, G. & Quinn, B. (2018). Cultural Capital and Distinction in Literary Festivals, BSA Bourdieu Study Group 2ndBiennial International Conference 2018, July 2018, Lancaster University, UK.
  • Rossetti, G. & Quinn, B. (2018). Literary Festival Tourism and Cultural Heritage, ATLAS Cultural Tourism Research GroupExpert Meeting, April 2018, Ostelea School of Tourism and Hospitality, Barcelona, Spain.
  • Rossetti, G. & Quinn, B. (2017). Serious Leisure and Personal Rewards: A Study of Literary Festivals, Leisure Studies Association (LSA) Conference July 2017, Leeds Beckett University, UK.
  • Rossetti, G. & Quinn, B. (2016). Adult Individual Cultural Capital Acquisition in Relation to Taste and Participation: A Study of Literary Festivals, Sociological Association of Ireland (SAI) Annual Postgraduate Conference November 2016, Maynooth University, Ireland.