Dr Hanlin Wang


Lecturer in Retail & Omni Channel Marketing

Oxford Brookes Business School

Hanlin Wang


Lecturer in Retail & Omni Channel Marketing

Teaching and supervision


Modules taught

  • Creating and delivering the retail brand

I have delivered sessions at national and international levels for over 6 years, hence awarded the Fellowship of the Higher Education Academy (FHEA). My assessments of teaching quality have always been of a high standard. My teaching style is interactive and immersive. I set students live examples and use industry-relevant examples to work through in class. I strive to update teaching content, improve e-learning delivery, and adopt new innovations for teaching.


I am open to Postgraduate supervision. 


Consumer behaviour, Social media marketing, Marketing communication, Privacy, Personalisation, Advertising

Research impact

As a quantitative researcher, my studies focuse on online consumer behaviour, including identifying and measuring consumers' perceptions durign online shopping. I actively seek to enhance knowledge transfer element of research. So far, I have shared my findings at several national and international conferences. 

Projects as Principal Investigator, or Lead Academic if project is led by another Institution

  • To be personalised or not, that is the question: explaining personalisation-privacy paradox in attention economy (01/05/2024 - 31/03/2026), funded by: British Academy, funding amount received by Brookes: £5,934


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Professional information

Memberships of professional bodies

  • Fellow of Advance HE


  • American Marketing Association Summer Conference 2022