In my role as Senior Lecturer, I lead the Postgraduate Marketing Research Methods module as well as the final year Undergraduate Contemporary Consumer Behaviour and International Marketing modules. I am research active and my research aligns with the Digital Futures and Sustainable Development themes within the Research Centre for Business, Society & Global Challenges. I am also engaged in collaborative bidding activities with funding secured from Innovate UK for a Knowledge Transfer Partnership in 2019 and a more recent AHRC bid, currently under review. I also supervise both Undergraduate and Postgraduate dissertations.
Teaching and supervision
My PhD research focused on cross-cultural and cross-structural consumer behaviour, specifically looking at customer loyalty and loyalty programmes in the grocery retailing sector. My current research focuses on ethical/sustainable consumption, cross-channel consumption behaviour and food (in)security. My current projects include journal articles on Webrooming, Showrooming and Sustainable Packaging. My current bidding work seeks to secure funding to carry out research on food (in)security in the UK.
- 2019: Knowledge Transfer Partnership, Innovate UK, £179,633 (Funded)
- 2021: FoodPINNER: Ensuring Food And Nutrition Security For Everyone, AHRC, £300,000 (Under Review)
- Recent Advances in Retailing & Consumer Science (2019)
- Colloquium on European Research in Retailing (2018)