Dr Robin Robin
Doctor of Philosophy
Lecturer in Marketing
Oxford Brookes Business School

Role
As a lecturer in marketing, I am involved in teaching, research, and knowledge exchange in the field of marketing-related disciplines in undergraduate and postgraduate programmes.
Teaching and supervision
Courses
Modules taught
- Aspects of Marketing;
- Contemporary Issues in Marketing Management;
- Campaign Management and Development;
- Product and Brand Management;
- Digital Marketing
- Client Project
I also supervise undergraduate and postgraduate dissertation students.
Supervision
I supervised postgraduate students across different topics, but mainly within my research areas of technology-led marketing and consumer behaviours.
Research
My areas of expertise and recent works are related to human-computer interaction and technology-driven marketing, paying particular attention to the responses of digital marketing practice to the contemporary issues of privacy.
Research impact
My research has been published international peer-reviewed marketing journals such as Journal of Marketing Management and Journal of Busines-to-Business Marketing. I have also presented my papers in various international conferences in Europe and the US.
Publications
Professional information
Conferences
- GIKA Conference (Spain, Portugal);
- Academy of Marketing (UK);
- American Marketing Association (the US)
Further details
Before commencing a career path in academia, I previously worked in the banking and manufacturing industry in South East Asia.