As a lecturer in marketing, I am involved in teaching, research, and knowledge exchange in the field of marketing-related disciplines in undergraduate and postgraduate programmes.
Teaching and supervision
- Aspects of Marketing;
- Contemporary Issues in Marketing Management;
- Campaign Management and Development;
- Product and Brand Management;
- Digital Marketing
- Client Project
I also supervise undergraduate and postgraduate dissertation students.
I supervised postgraduate students across different topics, but mainly within my research areas of technology-led marketing and consumer behaviours.
My areas of expertise and recent works are related to human-computer interaction and technology-driven marketing, paying particular attention to the responses of digital marketing practice to the contemporary issues of privacy.
My research has been published international peer-reviewed marketing journals such as Journal of Marketing Management and Journal of Busines-to-Business Marketing. I have also presented my papers in various international conferences in Europe and the US.
Robin R, Dandis AO, 'Business as Usual through Contact Tracing App: What Influences Intention to Download?'
Journal of Marketing Management 37 (17/18) (2022) pp.1903-1932
ISSN: 0267-257X eISSN: 1472-1376Abstract Published here Open Access on RADAR
Dandis A, Al Haj Eid M, Robin R, Wierdak N, 'An empirical investigation of the factors affecting customer lifetime value'
International Journal of Quality and Reliability Management 39 (4) (2021) pp.910-935
ISSN: 0265-671XAbstract Published here Open Access on RADAR
Wright LT, Robin R, Stone M, Aravopoulou E, 'Adoption of Big Data Technology for Innovation in B2B Marketing'
Journal of Business-to-Business Marketing 26 (3/4) (2019) pp.281-293
ISSN: 1051-712X eISSN: 1547-0628Abstract Published here
- GIKA Conference (Spain, Portugal);
- Academy of Marketing (UK);
- American Marketing Association (the US)
Before commencing a career path in academia, I previously worked in the banking and manufacturing industry in South East Asia.