Dr Robin Robin

Doctor of Philosophy

Lecturer in Marketing

Oxford Brookes Business School

Role

As a lecturer in marketing, I am involved in teaching, research, and knowledge exchange in the field of marketing-related disciplines in undergraduate and postgraduate programmes. 

Teaching and supervision

Courses

Modules taught

  • Aspects of Marketing;
  • Contemporary Issues in Marketing Management;
  • Campaign Management and Development;
  • Product and Brand Management;
  • Digital Marketing
  • Client Project

I also supervise undergraduate and postgraduate dissertation students.

Supervision

I supervised postgraduate students across different topics, but mainly within my research areas of technology-led marketing and consumer behaviours. 

Research

My areas of expertise and recent works are related to human-computer interaction and technology-driven marketing, paying particular attention to the responses of digital marketing practice to the contemporary issues of privacy. 

Research impact

My research has been published international peer-reviewed marketing journals such as Journal of Marketing Management and Journal of Busines-to-Business Marketing. I have also presented my papers in various international conferences in Europe and the US.  

Publications

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Professional information

Conferences

  • GIKA Conference (Spain, Portugal);
  • Academy of Marketing (UK);
  • American Marketing Association (the US)

Further details

Before commencing a career path in academia, I previously worked in the banking and manufacturing industry in South East Asia.