Dr Robin Robin


Senior Lecturer in Marketing (Human-Computer Interaction)

Oxford Brookes Business School

Robin Robin


As a senior lecturer in Marketing, my focus lies in the dynamic intersection of human-computer interaction within both my teaching and research. I hold a PhD from the University of Huddersfield, where I investigated the intricate landscape of privacy complexities influencing information disclosure. With extensive experience, I have led and instructed courses at both undergraduate and postgraduate levels, emphasising contemporary marketing issues, and supervising students through capstone modules. Additionally, I serve as a subject coordinator for undergraduate marketing programmes. 

Teaching and supervision


Modules taught

  • Contemporary Issues in Marketing Management;
  • Essential Management and Leadership Skills for Marketing;
  • Product and Brand Management;
  • Digital Marketing

I also supervise undergraduate and postgraduate dissertation students.


I am currently supervising a range of human-computer interaction related topic, including the metaverse, AI chatbots, and generative AI applications. I am open to supervise doctoral students on these topics.  


My ongoing research evaluates how to harness AI technology to optimize customer service experiences. Beyond exploring the potential of cutting-edge AI solutions, my work emphasizes the importance of safeguarding privacy and upholding ethical standards in organizational tech practices. Notably, my research findings have been published through publications including the Journal of Marketing Management, Journal of Business-to-Business Marketing, and International Journal of Quality & Reliability Management.

Research impact

In my research, one of my goals is to create meaningful impacts in the realm of technology adoption for small businesses.


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Professional information


  • Robin, R., Da Silva Kanakaratne, M., & Crolic, C. (2023). The Impact of Consent Management in Influencing Intention to Use Anthropomorphized Chatbot. In European Marketing Academy Conference (EMAC), May 2023, Odense, Denmark
  • Robin, R. and Banwait, K. (2022). Amended Psychological Contracts of University Students: The Implications of Virtual Learning Environments in the New Normal for Higher Education Institutions. In Cyberpsychology Annual Conference, September 2022, Brighton, UK
  • Robin, R. (2021, Jun). Download this App for Our Own Sake: Factors Influencing Users’ Download Intention. In American Marketing Association Summer Conference 2021 (pp. 242-245). American Marketing Association
  • Robin, R. (2020, Feb). Influencing Factors on Multifarious Information Disclosure on Facebook: Privacy, SNS Trust and Social Gratifications. In American Marketing Association Winter Conference 2020 (pp. 375-376). American Marketing Association  
  • Wright, L. T., Gaber, H., Robin, R., & Cai, H. (2017, May). Content Strategies for Facebook Marketing: A Case Study of a Leading Fast-Food Brand Page. In Academy of Marketing Science Annual Conference (pp. 779-791). Springer, Cham  
  • Robin, R. and Wright, L. (2017). ‘Extending the Generalizability and Pragmatic Contributions to Solve Privacy Paradox’. In: The 7th Global Innovation and Knowledge Academy, June 2017, Lisbon, Portugal  
  • Robin, R. and Wright, L. (2017). ‘Fear of Missing Out: Drivers in B2B Social Media Integration’. In: The 4th B2B Marketing Colloquium, October 2017, Bournemouth University, United Kingdom  
  • Rashed, H., Wright, L., and Robin, R. (2017). ‘An Exploratory Study of Fast Food Brand Communities from Social Media to the Egyptian Context’. In: The 14th Academy for Global Business Advancement, November 2017, Moi University, Eldoret, Kenya  
  • Robin, R. and Wright, L. (2016). ‘Diagnosing the Extent of Fuzzy-set QCA in Journal Publications’. In: The 6th Global Innovation and Knowledge Academy, March 2016, Valencia, Spain

Further details

Before commencing a career path in academia, I previously worked in the banking and manufacturing industry in South East Asia.