Professor Sarah Quinton

PhD, MPhil, BA(Hons).

Associate Dean Research & Knowledge Exchange. Reader in Digital Society and Research Area Lead Marketing

Oxford Brookes Business School

Sarah Quinton

Teaching and supervision

Modules taught

  • Research Skills Development
  • Early Career Researcher Development 


Multiple PhD completions, currently Director of Studies for 3 students, and second supervisor to 4. Examiner of several doctoral theses both in Uk and Europe. Numerous MSc dissertations supervised.

Research Students

Name Thesis title Completed
Junior Oliveira de Almeida Online engagement among child consumers of child-produced YouTube content Active
Kumar Shrayamsa Product Placement in Mobile Games: An exploration of the impact of game enjoyment and congruency on product placement recall and recognition for female Indian gamers Active


Sarah’s particular research interests lie within exploring how the digital environment and digital adoption  is shaping behaviour change across society, business, consumers and citizens. In addition, the impact of digitalisation on tools and perspectives within social science research methods and the ethical challenges in contemporary digital research. 

Centres and institutes


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Professional information

Memberships of professional bodies

  • British Academy of Management,
  • Academy of Marketing,
  • Fellow of the Higher Education Association 


Previous Knowledge Exchange activities include KTPS, and multiple relationship building with local and regional organisations.

Further details

Open to discussions with potential doctoral students within the areas of digitalisation, digital adoption by SMEs and or consumers, and digital research ethics.