Economic impact study
BRITA Group has a vision to change the way people drink water sustainably, through innovation in filtering, optimising and individualising this vital resource.
BRITA UK identified a need for developing senior management capability within their organisation. The initial University response was to create a bespoke management and leadership development programme, starting at Director level and cascading through the organisation.
The programme focus was on equipping the team with key skills in management and leadership strategy, and managing for high performance, with a view to the managers developing senior management roles.
Central to the programme was BRITA’s competency framework, strategic objectives and values.
The managers had very diverse roles including IT, marketing, sales, and finance. As these individuals progressed to more senior roles, the capabilities they required increasingly converged and management and leadership skills became more important.
BRITA wanted to establish a coaching culture to provide support and to encourage knowledge transfer and a platform of networking between diverse areas within the company. This was achieved and demonstrated by the increased frequency of a coaching approach to organisational challenges.
The programme was so successful that an aligned programme – 'Managing Effectively' – was co-developed with Oxford Brookes to support other team members.