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A clever digital ad campaign can influence millions of people. The right visual identity can transform brands and inspire loyalty. A social media post could start a revolution. On our MSc Digital Marketing at Oxford Brookes, we’ll show you how your ideas can drive profits for businesses and make a positive contribution to society at the same time.
You might be joining us after an undergraduate degree or maybe you’ve been working in a business and want to move across to digital marketing. Perhaps you’re launching your own company and know how valuable these specialist skills are. Whatever your reasons, we’ll give you a strong foundation to build on for an exciting career.
While the theory is important, we believe a practical experience is even more valuable. Throughout the course you’ll learn digital marketing by doing digital marketing. Experiment with analytics tools using real data from real organisations. Develop the online customer experience. Test the latest marketing apps. And learn in our specialist social media suite – it’s not just the sciences that get their own labs.
Why Oxford Brookes University?
Business Challenge Week
Cross-faculty student teams working with local companies to address real-world business challenges.
Responsibility at the heart
The course is framed around the UN Sustainable Development Goals so you can help future employers address global challenges through your work.
We focus heavily on practical skills – whether that’s how to use website analytics with real client data or how to put together a good CV.
Supportive and experienced staff
Tutors have experience in industry and academia, working for blue chip global corporates or engaging in leading edge international research.
A great location
Oxford is home to many exciting businesses, as well as historical and cultural sites like Blenheim Palace. You’ll experience these throughout the course.
Many of the course modules cover the fundamental skills you’ll find useful in any marketing role. And the specialist modules cover digital marketing topics that will allow you to become a real expert in areas like social media marketing or marketing analytics. You’ll get to use a Marketing and Social Media Lab equipped with industry standard software like Adobe Cloud, Hootsuite and Google Analytics.
We’ve made sure the course features truly global content. You’ll learn skills that apply all over the world. You’ll learn alongside an international cohort from a wide range of countries. And you’ll be inspired by our international teaching team who have experience in all sorts of organisations.
One of our biggest aims with this course is to help you become a responsible practitioner of digital marketing. We want you to help transform businesses so they can in turn transform lives for people and communities around the world. Much of our content aligns with the UN Sustainable Development Goals to make sure we’re addressing global challenges that are important right now.
Learning and teaching
Most of the teaching on this course takes the form of interactive workshops. You will strengthen your practical analysis and decision-making skills with:
- role-play exercises.
These are linked with selected case studies and assessments.
Structured group assignments and an online group-based marketing simulation will develop your skills in working as part of a team.
By undertaking live research projects for an organisation you’ll gain practical experience. This allows you to put your knowledge of marketing approaches and theories into practice. In addition, you will benefit from the insight of teaching staff at the Business School. They are engaged in academic research or come from an industry background.
You’ll participate in leading edge discussions and specialist events due to the input of visiting speakers from the world of business, consultancies and research bodies.
A voluntary International Business in Practice study trip module is included.
You will be assessed in a number of ways which will encourage your creativity. These include:
- individual and group reports and presentations
- reflective statements
- open briefs.
Classroom activities will prepare you for the assessment process.This is through structured engagement with both peer and tutor feedback. You will be supported by a tutor in a supervisor role, who will provide regular feedback on your progress.
The dissertation and client project allows you to focus on a marketing communications management topic.Both activities are self-managed.
The International Business in Practice Study Trip module allows you to experience ideas and practices of global business. During the trip you will have direct interaction with management executives and practices. You will: attend presentations from local management executives and experts go on site visits to major corporations and agencies. This study trip is voluntary and you will need to fund all costs associated with the trip. It is not linked to university assessments in any way.
We also run a study trip to Chengdu, China. If you choose the study trip (which runs in July), we will give you all the details by March so that you can make your decisions ahead of the trip in July.
If you successfully complete this non-credit bearing module, it will be recorded on your transcript as P58335 International Business in Practice: Study Trip.
Start this course in January
You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (Research in the Oxford Brookes Business School). Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.
Your business skills and specialist digital marketing knowledge will be useful for an exciting career in a range of areas such as:
- digital marketing
- social media marketing
- brand management
- content development
- market research
- media management.
Our graduates are working at major organisations and agencies all over the world, with names like LEGO, Lidl, LinkedIn, and Leo Burnett. Roles include:
- content manager or strategist
- SEO specialist
- email marketing specialist
- social media executive
- paid media manager
- digital marketing officer.
This course includes an optional placement year. It’s a great opportunity to put your skills into practice, with lots of support from Oxford Brookes staff.
Many students join the course with a particular career goal in mind. Others know the importance of digital marketing and want a Master’s that will be useful in a range of roles. If you’re not quite ready to specialise, you might also be interested in our MSc Global Marketing course which includes many of the same modules as MSc Digital Marketing.
Specific entry requirements
English language requirements
If English is not your first language you will need to satisfy the university's English language requirements:
- IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking)
- if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.
Pathways courses for international and EU students
We offer a range of courses to help you meet the entry requirements for your postgraduate course and also familiarise you with university life in the UK.
Take a Pre-Master's course to develop your subject knowledge, study skills and academic language level in preparation for your master's course.
If you need to improve your English language, we offer pre-sessional English language courses to help you meet the English language requirements of your chosen master’s course.
English requirements for visas
If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.
Terms and Conditions of Enrolment
International qualifications and equivalences
How to apply
Questions about fees?
Contact Student Finance on:
Questions about fees?
The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request from email@example.com. For approximate fee levels of the placement year see the placement fee above.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
How and when to pay
Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.
International Business in Practice Study Trip module (inc. accommodation for seven nights, insurance, company visits and group transportation for all activities). This fee did not include international airfare, visa application fee (if relevant), dinners and activities during your free time.
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
|You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand.
|£20-60 per book
Accommodation fees in Brookes Letting (most do not include bills)
|£94-265 per week
Accommodation fees in university halls (bills included, excluding laundry costs)
|£122-180 per week
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41.
Students are responsible for their own travel to and from university for classes. BrookesBus travel is subsidised for full-time undergraduate students that are on a course with a fee of £9,250 or more, or living in an Oxford Brookes hall of residence. There is an administration fee for the production of a BrookesKey.
Financial support and scholarships
Featured funding opportunities available for this course.