Global Marketing
MSc
Start dates: September 2024 / January 2025 / September 2025
Full time: 1 year or 2 years in sandwich mode which includes one year's full-time paid supervised work experience (a work placement). Sandwich mode is only available for September entry.
Part time: 24 months
Location: Headington
Department(s): Oxford Brookes Business School
Overview
We are all global consumers who interact with marketing messages in different ways and on a daily basis.
Our new MSc Global Marketing course will immerse you in the exciting world of reaching international audiences through creative and customer focussed campaigns across a range of channels.
You will develop an understanding of the complex nature of international and global marketing as organisations compete in contemporary global contexts and react to an ever changing international socio economic landscape.
Each student will develop important professional skills by engaging in a week-long immersive learning event, working with live clients or within international contexts. Through this analysis you will learn about consumer psychology, behaviour and culture and be able to refine your messaging to create international campaigns that resonate with your audiences.
You will be taught by tutors who have real-world global marketing experience and are also research active, providing you with a bridge to our research community.
Why Oxford Brookes University?
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Marketing and Social Media Lab
Work on real-world marketing projects. Develop the skills that employers are looking for and become confident using industry software.
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Professional Placements
Gain 'real world' experience at companies like Aldi, Disney, GlaxoSmithKline, Harley-Davidson, BMW, Nissan, Warner Bros, TNT and Xerox.
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Accreditations
Accredited by the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing.
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Diverse Optional Modules
Enjoy the freedom to explore the areas that interest you, whether that's marketing luxury in a sustainable world or understanding consumers in a globalised world.
Course details
Start this course in January or September
You can start this course in January if a September start doesn't suit you or is not currently offered for this course.
If you start in January you will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Study modules
Be industry ready when you graduate
By undertaking an optional work placement you can gain valuable and relevant industry experience and develop transferable skills such as communication, teamwork, networking and problem solving. A work placement can help you decide on your long-term career objectives and may lead to a job offer after graduation (would require visa sponsorship for international students).
The WAVES (Work and Voluntary Experience Service) or Careers Office will provide you with support and advice to get ahead in your career, and help you with your CV and applications. The team has access to a wide range of small, medium and large employers that offer postgraduate student work placements.
If you wish to pursue a placement at a particular company, our WAVES team can support you in making an approach to the company. Our Careers Office can also provide you with advice on how to use professional social media channels to pitch yourself to prospective employers.
Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.
Research
Careers
- Johnson & Johnson
- Hitachi
- DK
- Avis
- PWC
Examples of our graduates' positions in marketing include:
- marketing managers
- marketing planners
- brand managers
- corporate communication managers
- social media community managers
We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment.
In addition to the professional career development support provided within the programme, the University has an active and enthusiastic careers service. This service helps you gain the 'competitive edge' when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
Student profiles
Related courses
Entry requirements
Specific entry requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities.
Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or any other qualification.
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
Please also see the University's general entry requirements.
English language requirements
Please see the University's standard English language requirements.
Pathways courses for international and EU students
We offer a range of courses to help you meet the entry requirements for your postgraduate course and also familiarise you with university life in the UK.
Take a Pre-Master's course to develop your subject knowledge, study skills and academic language level in preparation for your master's course.
If you need to improve your English language, we offer pre-sessional English language courses to help you meet the English language requirements of your chosen master’s course.
English requirements for visas
If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.
Terms and Conditions of Enrolment
When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.
International qualifications and equivalences
How to apply
Application process
Tuition fees
Questions about fees?
Contact Student Finance on:
Tuition fees
Fees quoted are for the first year only. If you are studying a course that lasts longer than one year, your fees will increase each year.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
How and when to pay
Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.
- For information on payment methods please see our Make a Payment page.
- For information about refunds please visit our Refund policy page
Financial support and scholarships
Additional costs
Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.
Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been
published on the website. For more information, please visit our
changes to programmes page.