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Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies.
The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:
- a strong foundation in marketing theory and practice
- a specialist perspective on digital marketing and how it integrates into an overall marketing framework
- the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.
The work placement option, available if you start the course in September, prepares you for your future career.
In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub.
After graduating you will be ready for a range of careers including:
- Digital Marketing Analyst
- Social Media Manager
- Communities and Social Media Specialist.
How to apply
Questions about fees?
Contact Student Finance on:
Questions about fees?
Fees quoted are for the first year only. If you are studying a course that lasts longer than one year your fees will increase each year.
Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.
Financial support and scholarships
Learning and assessment
You will study eight compulsory modules including one which helps develop your professional and academic skills. You’ll choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode, which gives you the opportunity to apply for a one year paid work placement in a digital marketing role.
There are two research clusters in the International Centre for Coaching and Mentoring Studies and the Centre for Diversity Policy Research and Practice which relate to this subject:
After you graduate
Graduates of this course will gain the knowledge and skills for future roles in digital marketing, such as:
- digital marketing analyst
- social media manager
- communities and social media specialist.
In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:
- Johnson & Johnson
Examples of our graduates’ positions in digital marketing include:
- marketing managers
- social media community managers
- marketing planners
- brand managers
- corporate communication managers.
In addition, some of our students go on to start their own companies.
Marketing at Oxford Brookes University has strong relationships with several companies in a range of industries. These inform the programme design and delivery, and provide opportunities for placements and employment. In addition to the professional career development support provided within the programme, the University has an active and enthusiastic Careers Service. This service helps you gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.
For more information, please visit our Changes to programmes page.