1. Oxford Brookes University is committed to making the best use of all available technology and innovation to improve the way we operate. This includes using all reasonable and cost-effective means to improve the way we communicate, reach out and interact with the different communities we serve.
2. 'Social media' is the term commonly given to digital tools which allow users to interact with each other in some way – by sharing information, opinions, knowledge and interests online. As the name implies, social media involves the building of online communities or networks to encourage participation and engagement.
3. These platforms open up many new and exciting opportunities. However, the practical application of such technology by the University is continually developing and there are many potential issues to consider – both as individual employees and as a University.
4. To avoid major mistakes which could result in reputational, legal and ethical issues, and misuse/abuse of a well-functioning social media relationship, it is important that we manage any potential risks through a common-sense approach and framework as well as proactively monitoring the development of different forms of social media.
5. These guidelines should be read in conjunction with the information provided by the Communications Team on the use of social media.