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When a customer buys a prestige car, designer handbag or even a bottle of fine wine, they expect it to be an experience. Working in luxury marketing, your challenge will be to promote brands on different channels to maintain reputation, communicate heritage and build trust.
This area is glamorous and innovative. Luxury brands are often the first to test out new technology, such as augmented reality, to connect with their target audience and make a statement. We’ll also challenge you to consider the sustainability of innovations, looking at their longevity and quality.
We’ve spent time building relationships with luxury brands in the local area and beyond. We often partner with designer outlet Bicester Village and the grand country house Blenheim Palace. Past students have also visited experts at Porsche UK.
When you graduate, you won’t be confined to in-house marketing roles. You’ll also be the perfect fit for agencies specialising in the luxury marketplace. Your expertise in responsible marketing will help you make your mark and take the lead with sustainability in mind.
Why Oxford Brookes University?
Specialise in luxury
We’re one of a handful of universities with a course that focuses on challenges faced by luxury brands worldwide.
Join a community of academics and students from across the globe to boost your expertise and build your network.
Theory meets action
You’ll apply your expertise to real business environments in a luxury context, working on live projects and helping clients develop their strategy.
Responsible marketing focus
Our graduates become leaders who are aware of global issues and who make a conscious effort to have a positive impact.
Inspiring guest speakers
We invite experts from leading brands into the lecture theatre. Past companies include Amazon, Lego, Forrester Research, and Meta.
To start, we’ll introduce you to the principles of responsible marketing. Understanding how to assess situations from financial, commercial and cultural standpoints is a key part of this. You’ll learn how to reach decisions and find solutions by looking at practical case studies and live scenarios.
Informed by behavioural science, you’ll analyse why customers behave as they do and how marketing activity influences their behaviours. An innovative part of this course is the investigation of change agents, such as climate change and new technology, that will influence the behaviours of customers in the future.
You’ll apply everything you’ve learnt to marketing in a luxury context. This involves delivering an excellent customer experience and fostering long-term relationships which are built on the acceptance of quality and trust. We’ll also take a close look at operational and strategic business activities.
We integrate sustainability into many aspects of our teaching. You’ll graduate with an awareness of the environmental impact of this sector and how you can influence positive change.
Learning and teaching
Most of the teaching takes the form of interactive workshops. You will strengthen your practical analysis and decision-making skills with:
- role-play exercises.
These are linked with selected case studies and assessments.
Structured group assignments and an online group-based marketing simulation will develop your skills in working as part of a team.
Live research projects for an organisation allow you to gain practical experience. And to put your knowledge of events marketing approaches and theories into practice.
You will benefit from the insight of teaching staff at the Business School. They are engaged in academic research or come from an industry background with in-depth practical experience of business and management issues.
You’ll take part in leading edge discussions and specialist events with input from visiting speakers from the world of business, consultancies and research bodies.
You will be provided with a draft assessment schedule at the beginning of your programme. And you’ll receive a confirmed assessment schedule at the beginning of each semester.
We use a range of assessment methods, including:
- individual and group reports and presentations
- reflective statements
- open briefs that encourage individual creativity.
You will improve your assessment technique and develop your confidence, through completing coursework.
Group work is assessed in two compulsory modules.
All assessment aligns with the University’s Assessment Compact.
The International Business in Practice Study Trip module allows you to experience ideas and practices of global business. During the trip you will have direct interaction with management executives and practices. You will: attend presentations from local management executives and experts go on site visits to major corporations and agencies. This study trip is voluntary and you will need to fund all costs associated with the trip. It is not linked to university assessments in any way.
We also run a study trip to Chengdu, China. If you choose the study trip (which runs in July), we will give you all the details by March so that you can make your decisions ahead of the trip in July.
If you successfully complete this non-credit bearing module, it will be recorded on your transcript as P58335 International Business in Practice: Study Trip.
Start this course in January
You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (Research in the Oxford Brookes Business School). Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.
Marketing at Oxford Brookes University has strong relationships with companies in a range of industries. These relationships inform the course design and delivery and provide opportunities for placements and employment.
By the end of the course, you’ll be ready to work in luxury marketing roles in sectors such as jewellery, fashion, tourism, fine wine, spirits, and prestige cars.
Our marketing graduates work across the world in media, digital, brand and communications agencies, as well as in-house marketing management positions. Employers include Johnson & Johnson, Hitachi, DK, Avis, and PWC. Some of our students even go on to start their own companies.
Our graduates have secured roles in marketing including:
- marketing managers
- marketing planners
- brand managers
- corporate communication managers
- social media community managers.
Specific entry requirements
English language requirements
If English is not your first language you will need to satisfy the university’s English language requirements:
- IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).
- If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.
Pathways courses for international and EU students
We offer a range of courses to help you meet the entry requirements for your postgraduate course and also familiarise you with university life in the UK.
Take a Pre-Master's course to develop your subject knowledge, study skills and academic language level in preparation for your master's course.
If you need to improve your English language, we offer pre-sessional English language courses to help you meet the English language requirements of your chosen master’s course.
English requirements for visas
If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.
Terms and Conditions of Enrolment
International qualifications and equivalences
How to apply
Questions about fees?
Contact Student Finance on:
Questions about fees?
The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request from firstname.lastname@example.org. For approximate fee levels of the placement year see the placement fee above.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
How and when to pay
Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.
International Business in Practice Study Trip module (inc. accommodation for seven nights, insurance, company visits and group transportation for all activities). This fee did not include international airfare, visa application fee (if relevant), dinners and activities during your free time.
Students may take the IDM certificate exam (our course is accredited and therefore covers the learning outcomes), paying the IDM fee.
|£125 per year
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
|You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand.
|£20-60 per book
Accommodation fees in Brookes Letting (most do not include bills)
|£94-265 per week
Accommodation fees in university halls (bills included, excluding laundry costs)
|£122-180 per week
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41.
Students are responsible for their own travel to and from university for classes. BrookesBus travel is subsidised for full-time undergraduate students that are on a course with a fee of £9,250 or more, or living in an Oxford Brookes hall of residence. There is an administration fee for the production of a BrookesKey.
Financial support and scholarships
Featured funding opportunities available for this course.