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International Luxury Marketing
Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.
Your studies will equip you with insight and critical skills, and you will:
- learn to assess situations from financial, commercial and cultural standpoints
- learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
- develop marketing strategies in a luxury context
- understand how building customer trust and championing luxury brands is critical
- learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.
With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September. View our work placement FAQs here.
How to apply
Questions about fees?
Contact Student Finance on:
Questions about fees?
Fees quoted are for the first year only. If you are studying a course that lasts longer than one year your fees will increase each year.
Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.
Financial support and scholarships
Learning and assessment
You will study eight compulsory modules, including a module which helps your professional and academic skills. You’ll choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode. This gives you the opportunity to apply for one year’s paid supervised work experience in a marketing role. The course lasts two years.
If you choose not to take a work placement, the course lasts one year.
If you start in January the course takes one year as there is no placement option.
There are two research clusters in the International Centre for Coaching and Mentoring Studies and the Centre for Diversity Policy Research and Practice which relate to this subject:
After you graduate
The programme ensures that graduates are well placed to be employed in marketing roles throughout the world, and in luxury sectors such as:
- fine wine
- prestige cars.
These positions are not confined to in-house marketing management, but also can be in media, digital, brand and communications agencies, in particular those specialising in the luxury marketplace.
In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:
- Johnson & Johnson
Our graduates’ positions in marketing are: marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers. In addition, some of our students go on to start their own companies.
Marketing at Oxford Brookes University has strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment. In addition to the professional career development support provided within the programme, the University has an active and enthusiastic Careers Service. This service helps students gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.
For more information, please visit our Changes to programmes page.