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International Luxury Marketing
Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.
Your studies will equip you with insight and critical skills, and you will:
- learn to assess situations from financial, commercial and cultural standpoints
- learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
- develop marketing strategies in a luxury context
- understand how building customer trust and championing luxury brands is critical
- learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.
With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September. View our work placement FAQs here.
How to apply
Questions about fees?
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Questions about fees?
The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request from firstname.lastname@example.org. For approximate fee levels of the placement year see the placement fee above.
Financial support and scholarships
For more information, please go to our Fees and Funding page
Learning and assessment
You will study eight compulsory modules, including a module which helps your professional and academic skills. You’ll choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode. This gives you the opportunity to apply for one year’s paid supervised work experience in a marketing role. The course lasts two years.
If you choose not to take a work placement, the course lasts one year.
If you start in January the course takes one year as there is no placement option.
Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (https://www.brookes.ac.uk/business/research/). Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.
After you graduate
The programme ensures that graduates are well placed to be employed in marketing roles throughout the world, and in luxury sectors such as:
- fine wine
- prestige cars.
These positions are not confined to in-house marketing management, but also can be in media, digital, brand and communications agencies, in particular those specialising in the luxury marketplace.
In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:
- Johnson & Johnson
Our graduates’ positions in marketing are: marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers. In addition, some of our students go on to start their own companies.
Marketing at Oxford Brookes University has strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment. In addition to the professional career development support provided within the programme, the University has an active and enthusiastic Careers Service. This service helps students gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.
For more information, please visit our Changes to programmes page.