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Marketing and Brand Management
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
- a branding or marketing agency
- a marketing, branding or communications department within an organisation.
There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career. View our work placement FAQs here.
How to apply
Questions about fees?
Contact Student Finance on:
Questions about fees?
Fees quoted are for the first year only. If you are studying a course that lasts longer than one year your fees will increase each year.
Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.
Financial support and scholarships
Learning and assessment
You will study eight compulsory modules, inclduing a module which will help you develop your professional and academic skills. You then choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode, which gives you the opportunity to apply for one year's paid supervised work experience in a marketing role. If you start in September and take the work placement, the course lasts two years.
If you do not take the work placement the course lasts one year.
There are two research clusters in the International Centre for Coaching and Mentoring Studies and the Centre for Diversity Policy Research and Practice which relate to this subject:
After you graduate
This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. Graduates of this course will be well prepared for future roles as:
- brand managers
- brand strategists
- brand coordinators
- account managers
- corporate communications executives.
In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing.
- Johnson & Johnson
Our graduates positions in marketing are:
- marketing managers
- marketing planners
- brand managers
- corporate communication managers
- social media community managers.
In addition, some of our students go on to start their own companies.
We have strong relationships with companies in a range of industries that inform the programme design and delivery, and provide opportunities for placements and employment. Our Careers Service helps students gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.
For more information, please visit our Changes to programmes page.