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Business and Marketing Management (Final Year Entry)

BA (Hons)

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UCAS code: NN16

Start dates: January 2026 / September 2026 / January 2027

Full time: 1 year

Part time: up to 3 years

Location: Headington

School(s): Oxford Brookes Business School

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Overview

Our Business and Marketing Management (Final Year Entry) course prepares you for a range of careers in business and marketing. If you want to top up your existing qualifications to an Honours degree, this course is for you.

You will explore marketing within the wider context of business and management. You will also combine key elements of business and marketing management as part of your studies. This will prepare you for a wealth of careers in a wide range of organisations in the UK and abroad.

This programme also prepares you for postgraduate studies and furthers your professional development.

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Why Oxford Brookes University?

  • Accreditation(s)

    Accredited by the Chartered Institute of Marketing

    • Chartered Institute of Marketing

Course details

Course structure

Over the year you will take six compulsory modules. We have designed this course to be relevant and versatile in the business and marketing sector.  It will also help prepare you for postgraduate study and continued professional development.

You will take a range of modules including:

  • Academic Skills and Personal Development
  • The International Professional: Building Your Career Path
  • Applied Research for Social Impact

We support and encourage you to develop your own position and voice.

Business and Marketing BA (Hons) students working on campus at Oxford Brookes University

Learning and teaching

We will teach you through a variety of methods, including;

  • lectures 
  • seminars
  • workshops
  • tutorials.

We support your learning through:

  • exercises
  • debates 
  • discussions
  • case study analysis within the classroom. 

You will be immersed in an employer focused course, working on real-world marketing projects in our new Marketing and Social Media Lab that is equipped with the latest industry-standard tools and software, such as google analytics and Adobe Creative Cloud.

Assessment

Your assessments will be diverse, and will support different learning styles - you’ll have a real opportunity to showcase your strengths. Your learning may be assessed by a combination of individual or group coursework, presentations, and examinations.

Start this course in January or September

You can start this course in January if a September start doesn't suit you or is not currently offered for this course.

If you opt to start in January, in each of your 3 years, you will study your first semester between January and May and your second semester between September and December. There will be no teaching during June, July and August. 

Find out more about January entry

Study modules

Teaching for this course takes place Face to Face and you can expect around eight hours of contact time per week. In addition to this, you should also anticipate a workload of 1,200 hours per year. Teaching usually takes place Monday to Friday, between 9.00am and 6.00pm.

Contact hours involve activities such as lectures, seminars, practicals, assessments, and academic advising sessions. These hours differ by year of study and typically increase significantly during placements or other types of work-based learning.

Final Year

Compulsory modules

  • The international professional: Building Your Career Path

    This module aims to develop your knowledge of the theory and practice of career and management. Contemporary organisations increasingly expect employees to self-manage their careers, change roles within the organisation and develop the careers of those they line manage. You will be able to demonstrate critical insight into your own knowledge, skills and experience and consider how this might allow you to manage your post-graduation career.

  • Applied Research for Social Impact

    The aim of this module is to provide you with the opportunity to undertake an independent research project that addresses real-world challenges and contributes to positive social change. This capstone module integrates research skills developed throughout the programme, enabling you to critically investigate contemporary issues with significant social, environmental, or organisational implications.

  • Academic Skills and Personal Development

    This module is designed to develop academic literacies for use on other modules across the programme. 

    Through your final coursework assessments, you will gain the essential independent learning skills to support this stage of your Undergraduate study, including:

    • research skills
    • critical thinking
    • reflection
    • academic writing
    • presentation skills
    • and academic conventions. 

    You will also have the opportunity to develop your digital literacies and group working skills.

  • Business Ethics

    This module is designed to address our changing world that is facing social and environmental challenges. You’ll develop the capacity to make ethically defensible decisions as members of business organisations and of society in general. You’ll analyse and evaluate the ethical propositions of others. And you’ll evaluate the ethics of different systemic models of production, distribution and exchange.Upon completing this module you will be able to evaluate and apply ethical reasoning to local and global business dilemmas and economic systems, and you’ll be able to evaluate the significance of a range of western and non-western ethical perspectives.

  • Marketing Strategy and Innovation

    On this module, you’ll have the opportunity to develop, evaluate and implement both traditional and contemporary marketing strategy theories in as realistic a situation as possible. In parallel with lectures, you will be involved in workshop format sessions that will further consolidate and deepen your understanding of strategic marketing theory and concepts. In your workshops, a marketing strategy simulation game will run throughout the semester. Within the simulation, you will work in teams running brands that are competing with each other. This will help you to shape and implement strategic marketing plans with an innovative solution-oriented mindset within the context of a competitive environment.

  • Marketing and Business Dilemmas

    You will focus on the critical understanding of issues and dilemmas related to organisational business and marketing strategies. You will then explore the ever-evolving dilemmas faced by marketing practitioners. These issues include but are not limited to:

    • ethics
    • sustainability
    • equality
    • privacy
    • and security.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.

Careers

The appeal of Business and Marketing Management graduates is that they can fit into marketing roles or more general business roles. They have not only developed the functional knowledge, but also the strategic thinking and other transferable skills that equip them to develop into effective, confident, reflective managers. Business and Marketing Management students have gone on to graduate roles in all areas of marketing, including brand management, marketing communications, digital marketing, marketing research, and sales, working in a wide variety of organisations and marketing agencies, both large and small. Employers of Business and Marketing Management graduates include Sky, Microsoft, Aldi, Reed Business Information, and Citroën among many others. A number of graduates have also gone on to undertake Masters degrees in marketing or broader business subjects.

Our Staff

Dr Kuldeep Banwait

Kuldeep is a principal lecturer in marketing. He is involved in teaching, research, knowledge exchange and line managing a number of colleagues in the field of marketing related disciplines.

Read more about Kuldeep

Dr Rebecca Beech

Dr Rebecca Beech is a Senior Lecturer in Marketing at Oxford Brookes Business School, Oxford Brookes University, UK. She holds a PhD in Marketing (fully-funded studentship from the Centre for Business in Society), MA and PGCERT in Academy Practice in Higher Education, MSc in Strategic Marketing and BA Hons in Business and Marketing from Coventry University. Rebecca is an active researcher and teaches at the Business School.

Read more about Rebecca

Dr Titilayo Ogunyemi

Dr Titilayo Ogunyemi enjoys teaching students in lectures, tutorials, and seminars as well as in a blended environment. And leads modules, and supports lecturers and associates in programme delivery and student assessment (formative and summative).

Read more about Titilayo
Left
Right

Dr Kuldeep Banwait

Kuldeep is a principal lecturer in marketing. He is involved in teaching, research, knowledge exchange and line managing a number of colleagues in the field of marketing related disciplines.

Read more about Kuldeep

Dr Rebecca Beech

Dr Rebecca Beech is a Senior Lecturer in Marketing at Oxford Brookes Business School, Oxford Brookes University, UK. She holds a PhD in Marketing (fully-funded studentship from the Centre for Business in Society), MA and PGCERT in Academy Practice in Higher Education, MSc in Strategic Marketing and BA Hons in Business and Marketing from Coventry University. Rebecca is an active researcher and teaches at the Business School.

Read more about Rebecca

Dr Titilayo Ogunyemi

Dr Titilayo Ogunyemi enjoys teaching students in lectures, tutorials, and seminars as well as in a blended environment. And leads modules, and supports lecturers and associates in programme delivery and student assessment (formative and summative).

Read more about Titilayo

Entry requirements

International qualifications and equivalences

How to apply

Application process


Full time Home (UK) applicants
Apply through UCAS


Part time Home (UK) applicants
Apply direct to the University


International applicants
Apply direct to the University

Full time international applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home (UK) full time
£9,535
Home (UK) part time
£1,190 per single module
International full time
£17,100
Home (UK) full time
£9,790
Home (UK) part time
£1,220 per single module
International full time
£19,700†

Questions about fees?

Contact Student Finance on:

financefees@brookes.ac.uk

Tuition fees

2025 / 26
Home (UK) full time
£9,535
Home (UK) part time
£1,190 per single module
International full time
£17,100
2026 / 27
Home (UK) full time
£9,790
Home (UK) part time
£1,220 per single module
International full time
£19,700†

Questions about fees?

Contact Student Finance on:

+44 (0)1865 534400

financefees@brookes.ac.uk

Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.

For further information please see our tuition fees FAQs.

Tuition fees for International students may increase in subsequent years both for new and continuing students.

The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support. 

How and when to pay

Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.

  • For information on payment methods please see our Make a Payment page.
  • For information about refunds please visit our Refund policy page

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.

Funding your studies

Financial support and scholarships

Featured funding opportunities available for this course.

International Student Scholarship - CAS ready Oxford Brookes Bursary for Continuing Students Undergraduate maintenance loans for part-time UK students Undergraduate maintenance loans for full-time UK students Undergraduate tuition fee loans for UK students Oxford Brookes Bursary for New Students

All financial support and scholarships

View all funding opportunities for this course

Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our changes to programmes page.