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Business and Marketing Management (Final Year Entry)
January 2023 / September 2023 / January 2024 / September 2024
Full time: 1 year
Part time: up to 3 years
Our Business and Marketing Management (Final Year Entry) course prepares you for a range of careers in business and marketing. If you want to top up your existing qualifications to an Honours degree, this course is for you.
You will explore marketing within the wider context of business and management. You will also combine key elements of business study with more specialist marketing management study. This will prepare you for a wealth of careers in a wide range of organisations in the UK and abroad.
Our course also prepares you for postgraduate study and furthers your professional development.
How to apply
Specific entry requirements
Successful completion of a course which is equivalent to the first two years of a UK honours degree (240 credits), for example an HND (with a merit profile from year 2 modules), Foundation degree (55%), or equivalent international Diploma, in Business and/or Management which includes a Marketing component.
Please also see the University's general entry requirements.
English language requirements
Please see the University's standard English language requirements.
International qualifications and equivalences
Terms and Conditions of Enrolment
When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.
Many of our courses consider applications for entry part-way through the course for students who have credit from previous learning or relevant professional experience.
Find out more about transferring to Brookes. If you'd like to talk through your options, please contact our Admissions team.
Full time Home (UK) applicantsApply through UCAS
Part time Home (UK) applicantsApply direct to the University
International applicantsApply direct to the University
Full time international applicants can also apply through UCAS
Questions about fees?
Contact Student Finance on:
Questions about fees?
Contact Student Finance on:
+44 (0)1865 483088
Please note tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.
Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.
Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.
|Additional costs||Amount (£)|
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
|You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand.||£20-60 per book|
Accommodation fees in Brookes Letting (most do not include bills)
|£94-265 per week|
Accommodation fees in university halls (bills included, excluding laundry costs)
|£122-180 per week|
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41.
Students are responsible for their own travel to and from university for classes. BrookesBus travel is subsidised for full-time undergraduate students that are on a course with a fee of £9,250 or more, or living in an Oxford Brookes hall of residence. There is an administration fee for the production of a BrookesKey.
Funding your studies
Financial support and scholarships
Featured funding opportunities available for this course.
All financial support and scholarships
Learning and assessment
Over the year you will take eight compulsory modules.
Strategic Marketing Management challenges you to apply business and marketing knowledge. You’ll engage in a complex, team-based strategic marketing simulation.
Our Professional Practice module helps you prepare for your career. You’ll research an industry and reflect on how they can deliver the skills employers are looking for in graduate recruits. This module also covers:
- CV writing
- assessment centre skills.
Start this course in January
You have the option to start this course in January. In each of your three years, you will study your first semester between January and May and your second semester between September and December. There will be no teaching during June, July and August.
Business Ethics (September start students only)
Business Intelligence and Decision Making
Contemporary Consumer Behaviour (January start students only)
Contemporary Issues in Marketing Management
This module introduces students to the research currently being undertaken within the marketing subject group. Students then undertake their own research project on a contemporary theme.
Essential Skills for Academic Success
This module helps students to make the transition to studying at Brookes, and provides support for the assessment methods on other modules.
International businesses need to understand and implement international marketing strategy in order to create sustainable competitive advantage. The International Marketing module therefore explores this with particular emphasis on ethics, professionalism and social responsibility.
Support and preparation for a student’s future career is offered through Professional Practice in which students research a chosen industry and reflect on the extent to which they can deliver the skills which employers are looking for in graduate recruits. The module also covers CV writing, interviewing and assessment centre skills.
Strategic Marketing Management (double module)
This module challenges students to apply all their business and marketing knowledge through engaging in a complex team-based strategic marketing simulation.
Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.
Learning and teaching
We will teach you through a variety of methods, including;
- We support your learning through:
- case study analysis within the classroom.
You will be immersed in an employer focused course, working on real-world marketing projects in our new Marketing and Social Media Lab that is equipped with the latest industry-standard tools and software, such as google analytics and Adobe Creative Cloud.
After you graduate
The appeal of Business and Marketing Management graduates is that they can fit into marketing roles or more general business roles. They have not only developed the functional knowledge, but also the strategic thinking and other transferable skills that equip them to develop into effective, confident, reflective managers. Business and Marketing Management students have gone on to graduate roles in all areas of marketing, including brand management, marketing communications, digital marketing, marketing research, and sales, working in a wide variety of organisations and marketing agencies, both large and small. Employers of Business and Marketing Management graduates include Sky, Microsoft, Aldi, Reed Business Information, and Citroën among many others. A number of graduates have also gone on to undertake Masters degrees in marketing or broader business subjects.
Free language courses
Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.
Information from Discover Uni
Programme Changes:On rare occasions we may need to make changes to our course programmes after they have been published on the website.
For more information, please visit our Changes to programmes page.