Business and Marketing Management (Final Year Entry)

BA (Hons)

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Key facts

UCAS code


Start dates

January 2023 / September 2023 / January 2024 / September 2024



Course length

Full time: 1 year

Part time: up to 3 years


Accredited by the Chartered Institute of Marketing

  • Chartered Institute of Marketing


Our Business and Marketing Management (Final Year Entry) course prepares you for a range of careers in business and marketing. If you want to top up your existing qualifications to an Honours degree, this course is for you.

You will explore marketing within the wider context of business and management. You will also combine key elements of business study with more specialist marketing management study. This will prepare you for a wealth of careers in a wide range of organisations in the UK and abroad.

Our course also prepares you for postgraduate study and furthers your professional development.

How to apply

Entry requirements

Specific entry requirements

Successful completion of a course which is equivalent to the first two years of a UK honours degree (240 credits), for example an HND (with a merit profile from year 2 modules), Foundation degree (55%), or equivalent international Diploma, in Business and/or Management which includes a Marketing component.


Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences


Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry part-way through the course for students who have credit from previous learning or relevant professional experience.

Find out more about transferring to Brookes. If you'd like to talk through your options, please contact our Admissions team.

Application process

Full time Home (UK) applicants

Apply through UCAS

Part time Home (UK) applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time international applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home (UK) full time

Home (UK) part time
£1,155 per single module

International full time

Home (UK) full time

Home (UK) part time
£1,155 per single module

International full time

Questions about fees?

Contact Student Finance on:

Tuition fees

2023 / 24
Home (UK) full time

Home (UK) part time
£1,155 per single module

International full time

2024 / 25
Home (UK) full time

Home (UK) part time
£1,155 per single module

International full time

Questions about fees?

Contact Student Finance on:

+44 (0)1865 483088

Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.

Tuition fees for International students may increase in subsequent years both for new and continuing students. 

The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support. 

How and when to pay

Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.

  • For information on payment methods please see our Make a Payment page.
  • For information about refunds please visit our Refund policy page

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.

Learning and assessment

Over the year you will take eight compulsory modules.

Strategic Marketing Management challenges you to apply business and marketing knowledge. You’ll engage in a complex, team-based strategic marketing simulation.

Our Professional Practice module helps you prepare for your career. You’ll research an industry and reflect on how they can deliver the skills employers are looking for in graduate recruits. This module also covers:

  • CV writing
  • interviewing
  • assessment centre skills.
Business and Marketing BA (Hons) students working on campus at Oxford Brookes University

Start this course in January

You have the option to start this course in January. In each of your three years, you will study your first semester between January and May and your second semester between September and December. There will be no teaching during June, July and August. 

Study modules

Year 1

Compulsory modules

Business Ethics (September start students only)

Business Intelligence and Decision Making

Contemporary Consumer Behaviour (January start students only)

Contemporary Issues in Marketing Management

This module introduces students to the research currently being undertaken within the marketing subject group. Students then undertake their own research project on a contemporary theme.

Essential Skills for Academic Success

This module helps students to make the transition to studying at Brookes, and provides support for the assessment methods on other modules.

International Marketing

International businesses need to understand and implement international marketing strategy in order to create sustainable competitive advantage. The International Marketing module therefore explores this with particular emphasis on ethics, professionalism and social responsibility.

Professional Practice

Support and preparation for a student’s future career is offered through Professional Practice in which students research a chosen industry and reflect on the extent to which they can deliver the skills which employers are looking for in graduate recruits. The module also covers CV writing, interviewing and assessment centre skills.

Strategic Marketing Management (double module)

This module challenges students to apply all their business and marketing knowledge through engaging in a complex team-based strategic marketing simulation.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.

Learning and teaching

We will teach you through a variety of methods, including;

  • lectures 
  • seminars
  • workshops
  • tutorials.

We support your learning through:

  • exercises
  • debates 
  • discussions
  • case study analysis within the classroom. 

You will be immersed in an employer focused course, working on real-world marketing projects in our new Marketing and Social Media Lab that is equipped with the latest industry-standard tools and software, such as google analytics and Adobe Creative Cloud.


Assessment methods used on this course

This course includes the Essential Skills for Academic Success module which will help you to;

  • reinforce your study skills
  • engage confidently in all the activities and assessments on our course. 

After you graduate

Career prospects

The appeal of Business and Marketing Management graduates is that they can fit into marketing roles or more general business roles. They have not only developed the functional knowledge, but also the strategic thinking and other transferable skills that equip them to develop into effective, confident, reflective managers. Business and Marketing Management students have gone on to graduate roles in all areas of marketing, including brand management, marketing communications, digital marketing, marketing research, and sales, working in a wide variety of organisations and marketing agencies, both large and small. Employers of Business and Marketing Management graduates include Sky, Microsoft, Aldi, Reed Business Information, and Citroën among many others. A number of graduates have also gone on to undertake Masters degrees in marketing or broader business subjects.

Information from Discover Uni

Full-time study

Part-time study

Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our changes to programmes page.