OBBS6005
15 credits
You'll be introduced to industry mentors, through structured engagement, including industry-led workshops, and networking events. You'll receive guidance on...
Accredited by Chartered Institute of Marketing (CIM)
BA (Hons) Business and Marketing Management (Final Year Entry)
Build on your previous study and deepen your understanding of business and marketing management through final-year degree-level learning.
Key facts
- Duration
- Full time: 1 year
- Part time: up to 3 years
- Starts
- January 2027, September 2027
- Level
- Undergraduate
- UCAS code
- NN16
- Location
- Headington
- School
- Oxford Brookes Business School
About this course
Our Business and Marketing Management (Final Year Entry) course prepares you for a range of careers in business and marketing. If you want to top up your existing qualifications to an Honours degree, this course is for you.
You will explore marketing within the wider context of business and management. You will also combine key elements of business and marketing management as part of your studies. This will prepare you for a wealth of careers in a wide range of organisations in the UK and abroad.
This programme also prepares you for postgraduate studies and furthers your professional development.
Accreditations
- Recognised by the Chartered Institute of Marketing (CIM).
Study abroad
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.
Language courses
Our university-wide language programme is available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.
Entry requirements
Entry requirements
Successful completion of a course which is equivalent to the first two years of a UK honours degree (240 credits), for example an HND (with a merit profile from year 2 modules), Foundation degree (55%), or equivalent international Diploma, in Business and/or Management which includes a Marketing component.
Fees and funding
Fees
| Fee types | 2026/27 | 2027/28 |
|---|---|---|
| Home full-time | £9,790 | £10,050 |
| Home part-time | £1,220 per single module | £1,255 per single module |
| International full-time | £19,700 | £20,800 |
Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.
For further information please see our tuition fees FAQs.
Tuition fees for International students may increase in subsequent years both for new and continuing students.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
How and when to pay
Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.
- For information on payment methods please see our Make a Payment page.
- For information about refunds please visit our Refund policy page.
Questions about fees?
Learning and assessment
Over the year you will take six compulsory modules. We have designed this course to be relevant and versatile in the business and marketing sector. It will also help prepare you for postgraduate study and continued professional development.
You will take a range of modules including:
- Academic Skills and Personal Development
- The International Professional: Building Your Career Path
- Applied Research for Social Impact
We support and encourage you to develop your own position and voice.
We will teach you through a variety of methods, including;
- lectures
- seminars
- workshops
- tutorials.
We support your learning through:
- exercises
- debates
- discussions
- case study analysis within the classroom.
You will be immersed in an employer focused course, working on real-world marketing projects in our new Marketing and Social Media Lab that is equipped with the latest industry-standard tools and software, such as google analytics and Adobe Creative Cloud.
| Total workload | Timetabled |
|---|---|
| 1,200 hrs a year | Mon–Fri, 09:00–18:00 |
Assessment
Your assessments will be diverse, and will support different learning styles - you’ll have a real opportunity to showcase your strengths. Your learning may be assessed by a combination of individual or group coursework, presentations, and examinations.
Final Year
Compulsory modules
OBBS6004
30 credits
This is your opportunity to undertake an independent research project that addresses real-world challenges and contributes to positive social change. This...
OBBS6002
15 credits
This module is designed to develop your academic literacies for use on other modules across the programme. Through the design of the final coursework...
BMGT6024
15 credits
This module is designed to address our changing world that is facing social and environmental challenges. You’ll develop the capacity to make ethically...
MARK6005
30 credits
On this module, you’ll have the opportunity to develop, evaluate and implement both traditional and contemporary marketing strategy theories in as realistic a...
MARK6024
15 credits
You'll focus on the critical understanding of issues and dilemmas related to organisational business and marketing strategies. You will explore the...
Careers
The appeal of Business and Marketing Management graduates is that they can fit into marketing roles or more general business roles. They have not only developed the functional knowledge, but also the strategic thinking and other transferable skills that equip them to develop into effective, confident, reflective managers. Business and Marketing Management students have gone on to graduate roles in all areas of marketing, including brand management, marketing communications, digital marketing, marketing research, and sales, working in a wide variety of organisations and marketing agencies, both large and small. Employers of Business and Marketing Management graduates include Sky, Microsoft, Aldi, Reed Business Information, and Citroën among many others. A number of graduates have also gone on to undertake Masters degrees in marketing or broader business subjects.
How to apply
Our courses are reviewed regularly as part of our quality assurance framework, so module availability and course structures may vary from what is listed here. On rare occasions, we may also need to make updates to our course programmes after publication; for full details, please visit our changes to programmes page (opens in a new tab)