Business English (Final Year Entry)

September entry

Compulsory modules

• Advanced English Language and Communication skills

  The module provides students with the opportunity to extend and practise their advanced English language skills across a range of genres with the aim of preparing them for future employment or further study. A key focus will be on developing a critical perspective on academic literacy in a university context and will apply the same critical principles to the analysis of other discourses. In addition, students will continue to develop essential independent learning skills, such as reflection, research skills and digital competency.

• Academic English for Business Purposes

  This module is designed to develop academic communication skills for use on other modules  across  the programme and to contribute to professional graduate attributes in the field of  business. It is primarily designed for students with no previous experience in a UK HEI. The module aims to improve academic communication in a business context, primarily in writing and reading skills, with some development of speaking skills. It develops language competence in academic business discourse, functions, grammar and vocabulary as well as that required for expressing critical evaluation. The module helps students perform the assessment tasks required in their undergraduate  level 6 programme in the field of Business

• Independent Study Mode

  A module offering students the opportunity to pursue a defined academic project in either greater depth or greater breadth or a work-based learning project.

• Cultural Competence for the World of Work

  This module incorporates elements which will enable you to understand your personal tendencies and will significantly contribute to your further professional success. It allows students to conduct independent research relating to an aspect of cultural experience and analyse it by adopting the form of an academic research paper.

• International Marketing

  The International Marketing module will explore and apply the concepts studied in the pre-requisite level 5 marketing modules with an emphasis on the international context and environment. International businesses need to understand and implement international marketing strategy in order to create sustainable competitive advantage. This module examines these issues with the help of the theoretical background and will help students to apply theory to situations in order to analyse what are the critical success factors in the international marketing context. Organisations are increasingly conscious of the importance of ethics, professionalism and social responsibility and the module will operate in this context at the international level.

• Global Marketing Management

  This module will help you apply previously acquired marketing knowledge within an international context. Brands operating in international markets need to be mindful of the various challenges posed by an ever changing and dynamic global market. Proactively understanding these global market dynamics helps brands establish a sustainable competitive advantage. Being successful is not enough, brands must also be mindful of the various ethical and sustainable issues in a global context and respect cultural differences in different markets

• Translation as Intercultural Communication

  This module explores the role of culture in the communication process, and in particular the centrality of intercultural communication in translation, from both a theoretical and practical perspective. Key models and concepts forming the field of intercultural communication will be introduced and serve as a basis for the analysis of practical examples taken from a variety of texts in the students' respective main languages of study. Students will learn to detect intercultural components in the source text, and to translate in accordance with the target cultural and linguistic conventions. Teamwork with students working with a different language combination will help raise awareness of the importance of intercultural communication skills in a multilingual environment, and on the role of the translator as a cultural mediator.

• Advanced English Language for Global Communication

  This module combines advanced study of English language skills with an exploration of linguistic variety and diversity within the English language. Students will study how the global expansion of English has impacted on culture and language and consider the implications of English as an international language. Students will be able to reflect on their studies in English, using their reading to produce a reflective research report which identifies and analyses a persisting area of linguistic challenge and offers practical solutions for continued development beyond the final year of their degree. Students will learn how to give a concise group presentation and further enhance their listening ability through authentic recordings and tasks. It is expected that students will be able to use the language confidently across all four skills.