Dr Ahmad Abd Rabuh


Lecturer in Business Analytics

Oxford Brookes Business School

Ahmad Abd Rabuh


I work within the Analytics, Infomation Systems and Operations (AISO) group at the Business School teaching Under-/Post-graduate topics related to financial technologies and digital transformation. Also, I supervise Under-/Post-graduate students' dissertations. I am an active member at the Artificial Intelligence and Data Analysis Network (AIDAN). Also, I am a fellow at the Oxford Regions, Innovation and Enterprise Lab (ORIEL). I have contributed to the validation of the new MSc in Management and Business Analytics programme in light of our innovate IDEAS framework that is consistent with my school's daily mission of "inspiring minds with insight and ambition

Teaching and supervision


Modules taught

Undergraduate Modules:

  • The Practice of Data Analysis
  • Business Intelligence & Decision Making
  • Managing the Digital Business
  • Customer Relationship Management
  • Business Analytics for Hospitality and Tourism
  • Contemporary Issues in Finance
  • Accounting and Financial Information

Postgraduate Modules:

  • Business Intelligence
  • Business Analytics
  • Strategic Business Leader
  • Business Analytics for Decision Makers

Supervision of Dissertations and independent studies for level 5, 6 & 7 students.


MBA dissertations:

  • How have digital transformation and innovation strategies of financial institutions been impacted by the emergence of Fintech firms? A case study on Retail Banking
  • An evaluation of sustainable finance measures used by managers of ESG (Environment, Social and Governance) labelled UK authorised funds and how these achieve alignment with the evolving priorities of investors.
  • Can Organisational Design Improve a Defence Company's Digital Maturity?


My two main interests are:

  1. The ways big data analytics (through APIs, Open banking, Open finance, AI/ML, network analysis, DLT, NFTs and many other technologies) have shaped the new FinTech and InsureTech worlds; and,
  2. How can data science improve services in public, SME and private sectors (e.g. urban planning, financial inclusion, healthcare systems, etc.). I am interested in the debate around open data and the necessity to unlock platform barriers to empower financial and other services.

Research impact

I was part of a team that worked on analysing pollutant emissions to discover traffic bottlenecks in the streets of the city of Bristol. Also, I developed a deep learning model that operates a paramteric insurance product. The product will identify hazardous weather events that can affect agricultural products as part of a knowledge transfer partnership project to help farms in developing countries (pilot was done in Columbia) to insure  crops against hazardous events. Currently, I am working on improving a CRM software that serves SMEs to improve their analytics and machine learning functionality.

Centres and institutes


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Professional information

Memberships of professional bodies

  • Association of Information Systems (AIS) Network
  • UK FinTech Academics Network (UK FAN)


  • European Conference on Information Systems (ECIS) 2018


  • Enhancing services by adding an analytics layer to ProspectSoft CRM.

Further details

Ex-banker, Digital Banking and FinTech enthusiast.