Celia Peak-Smylie

BSc(Hons) MSc MBA MCIM

Teaching Fellow and module lead for PG and UG marketing modules

Oxford Brookes Business School

Role

Celia is a Teaching Fellow in Marketing and a module lead for PG and UG Marketing modules.

Celia is module lead for PG modules Client Project/Consultancy and Marketing Practice for MSc Marketing programmes.  She is also module lead for UG modules Managing Customer Experience, Marketing in Context and Foundations of Marketing for BA (Hons) Marketing programmes.

Celia joined Oxford Brookes University in 2019 in the Marketing team, having previously taught Edinburgh Business School MSc Marketing programmes since 2010 and Heriot Watt University BA (Hons) Business Administration since 2010.

Celia brings a wide range of industry experience, having worked in sales & marketing in the Financial Services industry for organisations such as Natwest Bank and Zurich Insurance.  She worked there in key account management, business development and relationship management roles.  After studying for an MBA from Cranfield School of Management, she has also worked in similar roles and as a management consultant for Haygroup (now part of Kornferry) and other specialist consultancies across multiple sectors in UK and EMEA.

Teaching and supervision

Courses

Modules taught

  • Client Project/Consultancy
  • Marketing Practice
  • Managing Customer Experience/CRM
  • Strategic Marketing
  • Global Strategic Marketing
  • Marketing Research
  • Marketing Planning
  • Marketing Communications
  • Professional Practice
  • Marketing in Context
  • Foundations of Marketing
  • Professional and Academic Development

Celia also acts as an academic advisor to students.

Supervision

Celia also supervises MSc Marketing and MBA dissertations and client project/consultancy students.

Professional information

Memberships of professional bodies

  • Member Chartered Institute of Marketing
  • Member of Chartered Institute of Personnel and Development
  • Associate member of British Psychological Society

Consultancy

Celia has worked and continues to work as a management consultant to large corporations and SME’s across a wide range of industries with a particular focus on Financial Services organisations.