Celia Peak-Smylie

MBA

Lecturer

Oxford Brookes Business School

Celia Peak-Smylie

Role

Celia is a Lecturer in Marketing and a module lead for PG and UG Marketing modules.
Celia is module lead for PG Marketing Research Project Client Project and Group Consultancy for MSc Marketing programmes. She is also module lead for UG modules Customer Experience & Relationship Management and Omni Channel Retail Marketing for BA (Hons) Marketing programmes.

In addition to her student teaching, Celia teaches marketing and strategy to local business owners through the Help to Grow programme.

Celia also supports and acts as an academic advisor to senior leader apprentices, many of whom continue their studies to complete an MBA.

Celia joined Oxford Brookes University in 2019 in the Marketing team, having previously taught Edinburgh Business School MSc Marketing programmes since 2010 and Heriot Watt University BA (Hons) Business Administration since 2010.

Celia brings a wide range of industry experience, having worked in sales & marketing in the Financial Services industry for organisations such as Natwest Bank and Zurich Insurance. She worked there in key account management, business development and relationship management roles. After studying for an MBA from Cranfield School of Management, she has also worked in similar roles and as a management consultant for Haygroup (now part of Kornferry) and other specialist consultancies across multiple sectors in UK and EMEA.

 

Teaching and supervision

Courses

Modules taught

  • PG Research Project: Client Project and Group Consultancy
  • PG Professional and Academic Development
  • UG Customer Experience and Relationship Management /CRM
  • UG Strategic Marketing
  • UG Global Strategic Marketing
  • UG Marketing Research
  • UG Marketing Planning
  • UG Marketing Communications
  • UG Professional Practice
  • UG Marketing in a Digital World

Celia also acts as an academic advisor to students.

Supervision

 Celia also supervises MBA dissertations and ICPs as well as MSc Marketing client projects, group consultancy and dissertation students.

Professional information

Memberships of professional bodies

  • Member Chartered Institute of Marketing
  • Member of Chartered Institute of Personnel and Development
  • Associate member of British Psychological Society

Conferences

Celia has worked and continues to work as a management consultant to large corporations and SME’s across a wide range of industries.

Consultancy

Celia has worked and continues to work as a management consultant to large corporations and SME’s across a wide range of industries with a particular focus on Financial Services organisations.