Course resource help for Marketing

These are the core databases for Marketing and Events courses. Each provides different kinds of information - some have mostly journal articles, while others provide market research data and analysis of industry trends. You will be expected to use a mixture of these sources to research your assignments.

We also have guidance on using the journals databases, using the industry, markets and consumer research databases and finding country information.

Business Source Complete

A huge database of academic journal articles, magazine articles, trade journals, reports, country profiles, industry profiles, and company profiles on all aspects of business including management.

Mintel

Mintel contains market research reports on the UK consumer with information on consumer lifestyles as well as industry, leisure, retail, travel and tourism reports.

MarketLine

MarketLine provides accurate and up-to-date research reports on companies, industries and countries for every major marketplace in the world. Reports include Company SWOT analysis, Industry Five Forces Analysis and Country PESTLE analysis.

Passport

Passport contains international country, consumer lifestyles, economic and market research reports from Euromonitor International.

WARC

A database from the World Advertising Research Center, it covers journals, news, case studies and data on advertising and marketing.

Hospitality and Tourism Complete

Articles from academic journals and trade magazines relating specifically to the Hospitality and Tourism sectors. Most articles are available in full text.

IBISWorld

We currently have access to a free trial of IBISWorld, a database with market information for a wide range of industries. Access will be available for one year from January 2021.  IBISWorld is particularly strong on: heavier industries (mining, agriculture, construction) manufacturing service and entertainment sectors (including tourism and the arts), education and healthcare. We would love to hear what you think of it via the short feedback form - see the link in box.

In addition to the databases above, we also have some that are particularly useful for researching companies.

Fame and Orbis: company financial accounts. Fame covers UK and Ireland, Orbis has multinationals.

Factiva is a large database of international news sources, where you can search for companies, industries and other topics. It includes news sources that might normally be behind a paywall.

Don't forget that Marketline also has company profiles.

There is guidance available on using the company information, news and finance databases.

WARC (World Advertising Research Center) has case studies of advertising campaigns, advertising news and adspend data. The case studies include evaluation of each campaign's aims and objectives and the extent to which these were achieved. A guide to WARC is available here.

Some modules require the use of BRAD (British Rates and Data) to research advertising rates across various media. Please contact your Academic Liaison Librarian for access to BRAD.

Depending on the topic you are looking for, you might also find the following databases useful for finding journal articles:

Academic Search Complete (very large multidisciplinary database)

Hospitality and Tourism Complete (as the name suggests, it focuses on the Hospitality and Tourism industries)

Emerald (lots of good content on business management and marketing strategy in particular)

Books and e-books can be found through LibrarySearch. To find a book, just type the author, title or subject that you are interested into LibrarySearch.

You might see one or both:

• the campus and shelf reference where a print book can be found
• a green button to view the e-book if we have it in this format

By clicking on a title, you can see more details about the book. You can also place a 'hold' (reservation) for print books if you would prefer to collect it later or have it sent to a more convenient campus.

Postgraduate dissertations and doctoral theses from recent cohorts of Brookes students can be found on RADAR. Select 'Student research' and then choose eDissertations or eTheses.

Browsing by programme is usually a good way to find relevant pieces of work. Alternatively, you can use the search function and search within the eDissertations or eTheses collections for particular keywords.

For dissertations, you will need to log in using your Brookes credentials and then you will be able to download a PDF. Doctoral theses are open access.

The British Library's EThOS service has a much wider selection of doctoral theses available open access.