Cookie policy

  • When we provide services to you we want them to be reliable and easy to use. We also need to understand how you use our services so we can improve them.

    To help us do this, when you access our websites we place a small amount of information on your computer or access device. These small files, which typically comprise a series of letters or numbers, are called cookies. 

    We use these cookies to recognise your device and provide online services.

    Some cookies are essential for the operation of our websites, others are not. Opting out or blocking some cookies may affect the functionality of these sites. We want to be open about the way we use cookies and to help you make informed choices about their use.

    By means of this Cookie Policy we are seeking to give you clear and comprehensive information about the cookies we use including how to reject or block them.

  •  We use cookies for the following reasons:

    • to make the website function properly for you and to enable you to make use of the services we provide
    • to remember your preferences and make the site easier for you to use
    • to collect information about how you use our website which is then anonymised and used to help us improve our services - cookies for this purpose are often described as analytical cookies
    • to collect information about your subjects of interest and use this to serve targeted advertising on other websites.

    Some of the cookies we place on your computer or device are ours - that is they are 'first party cookies' placed on your machine by our own website or domain.

    Other cookies may be provided by other parties - that is they are 'third party cookies' set by other websites or domains. You will find information about where the cookies come from in our tables of cookies below.

    Some of the cookies we provide will last until you close your web browser. These temporary 'session' cookies help us to ensure the website functions properly for you.

    Other cookies will stay on your device after your browser session has ended. These 'persistent' cookies can help us remember your preferences when you access our site again.

    You will find details of whether the cookies are session cookies or are persistent in our tables below.

    These cookies are required for certain features on our websites. If you do not wish to accept these cookies the features will not be available to you.

    Cookie Name / duration Domain(s) Details
    Open day registration ECRM (session)

    Our open day registration website requires a cookie to process and remember your log in / session information.

    Application forms for MBA and International Pathway courses PHPSESSID (session)

    Our application forms for MBA and International Pathway courses require a cookie to process and remember your log in / session information.
    Brookes online shop (powered by WPM)


    All session cookies.

    These cookies are used to track the user's session and are essential to the functioning of our online shopping facilities

     BigIPServer  BIGipServer~CMS~cms-app This cookie manages sessions on our load balanced servers, to ensure user requests are routed consistently to the correct server.
     Gecko Labs forms

    AWSALB (session)
    _ga (2 years)
    _gat (1 minute)
    _gid (24 hours)


    Our contact forms for prospective international students use the AWSALB cookie to deliver a smooth and stable experience for users. 

    The _ga, _gat and _gid cookies allow us to use Google Analytics to help us understand the end users of the forms, which devices and browsers they use. 


    Some of these cookies are used to collect information about how visitors use our websites, for instance which pages they go to most often, and if they get error messages.

    Others are used to target marketing content that is relevant and engaging for the user depending on the websites they have visited, and monitor the performance of advertising campaigns.

    Cookie Name / duration Domain Details

    Google Analytics

    _ga (2 years) 
    _gid (24 hours) 

    _gat (1 minute)
    _gac_ (90 days)
    __utmz (6 months)
    __utma (2 years)
    __utmc (session)
    __utmb (session)


    Various of our university websites use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers that could be outside the European Economic Area. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

    Google's terms of service and privacy policy are available here:

    Google Doubleclick (90 days)
    id (2 years)
    IDE (2 years) Doubleclick 'tags' are placed on various pages on the site to enable us to anonymously monitor website traffic and the user journey, once you have come from a Doubleclick-served advertisement/Google Search keyword. No personally identifiable information is collected, stored or shared and this is only used to monitor, analyse and optimise the media advertising we are running.
    Ektron Analytics  EkAnalytics

    This cookie is associated with the Ektron web content management system we use for many of our websites.

    It is used to collect anonymous visitor information to enable performance measurement and improvement.

    AppNexus sess

    These cookies are set by some of the third party content providers listed in the 'Cookies set by a third party content (widgets)' section. On websites that include advertising content, they are used to target marketing content that is relevant and engaging for the user depending on the websites they have visited.

    AppNexus's cookie policy is available here:

    Crazy egg

    _ceg.s (3 months)
    _ceg.u (3 months)
    _ceir, is_returning (5 years)
    _CEFT (1 year) 

    These cookies are used by the Crazy egg analytics tool, which we use on many of our websites.

    This collects anonymous visitor information to enable performance measurement and improvement.

    Crazy egg's cookie policy is available here:


    Some parts of our website carry the Facebook tracking code, known as 'pixel'. This is used to collect information from our website and elsewhere on the internet and use that information to provide measurement services and target adverts.



    This website uses Mouseflow: a website analytics tool that provides session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features/functionality. Mouseflow may record your clicks, mouse movements, scrolling, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), referrer, anonymized IP address, location (city/country), language, and similar meta data. Mouseflow does not collect any information on pages where it is not installed, nor does it track or collect information outside your web browser. If you'd like to opt-out, you can do so at

    If you'd like to obtain a copy of your data, make a correction, or have it erased, please contact us first or, as a secondary option, contact Mouseflow at For more information, see Mouseflow’s Privacy Policy at

    For more information on Mouseflow and GDPR, visit

    LinkedIn Insight 

    The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events (e.g. page views). All data is encrypted. The LinkedIn browser cookie is stored in a user's browser until a user deletes the cookie or the cookie expires (there’s a rolling six-month expiration from the last time the user’s browser loaded the Insight Tag). Users have full control to block or delete cookies. 

    For more information, visit:

    These cookies are used to remember choices you make when you use our website.

    Cookie Name / duration Domain Details
    Cookie information displayed

    obucookieinfoshown (until 1 April 2017)

    cookieconsent (6 months) This cookie is set when you close the 'This website uses cookies' box by clicking the 'x' or the 'Cookie policy' button. It is used to remember that you have seen the cookie information so that you do not see it again.
    Ektron user ID EKTGUID This cookie is used to track visitors to the site. A unique identifier for the current visitor is generated for all visitors, including anonymous visitors, and assigned to the visitor at the time they first arrive on the site. We use this information to uniquely identify the user when they perform unauthenticated actions on the site, such as commenting on content, and also to compile reports on visitor usage. This cookie expires after 1 year.
    Ektron preferences ecm This cookie is used by the Ektron application to store information about the anonymous and logged in visitor, including language, currency, user culture, and site information. For authenticated users, the user id and a unique ID are stored, and compared with the values on the server to determine valid authentication.


    Various of our university websites use session cookies. These are temporary cookies that follow your journey through the site and are deleted when you close your browser.

    Our session cookies are not used to gather personal information about you. This table lists the session cookies used by our main public-facing websites.

    More information about session cookies is available here:
     (this is not part of our website and Oxford Brookes University is not responsible for its content).

    Cookies Domain


    These cookies are set by 'widgets' that we embed within pages of our websites, but are provided by a third party. A typical example is a video from the University's YouTube channel that we have embedded within a page on our website.

    The table below contains details of these cookies. We will review these widgets every six months or whenever notified of a change, but Oxford Brookes University does not control the dissemination of these cookies so they may not be exactly as listed.

    Cookie Name / duration Domain Details
    ZMags ARPT_STATS (session)
    JSESSIONID (session)
    zmagStatsLastVisit342109 (the numeric part may vary) (3 months)

    We use a platform called ZMags to embed digital magazines onto our website. ZMags uses cookies to record anonymous information about how visitors use our digital magazines, which help us improve them for the future.

    ZMags privacy policy is available here:

    YouTube VISITOR_INFO1_LIVE (8 months)
    PREF (10 years)
    YSC (session)

    We embed YouTube videos on various pages on our websites. The first two cookies (see left) are set when you view pages that contain embedded YouTube videos. The third cookie is set when you view the video.

    YouTube's privacy policy is available here:

    Twitter pid (2 years)
    metrics_token (44 days)

    We embed Twitter feeds on various pages on our websites. These feeds set two cookies, which twitter use to improve their services and, in combination with other technologies, tailor content on Twitter to you if you use other of their services.

    Twitter's privacy policy is available here:

    Vimeo aka_debug (session)
    __utmz (6 months)
    __utma (2 years)
    __utmc (session)
    __utmb (session)


    We embed Vimeo videos on various pages on our websites. The embedded videos set cookies to monitor performance and gather statistics about video usage.

    Vimeo's privacy policy is available here:

    Google maps PREF (2 years)
    khcookie (session)
    NID (session)

    We embed Google maps on various pages on our websites. The cookies set by embedded Google maps appear to detect your preferences and record usage of Google's maps.

    Google's privacy policy is available here:

     Google talk gadget  S (session)  Used by Google's chat feature, which we embed on some web pages to enable students to chat online with staff.

    You can use the information on this page to find the name and domain of the cookies we set, so you can use your browser to delete and/or stop them being set in the future.

    By doing so, you will not be able to access all of the features our websites offer (see 'Cookies that are necessary for site functioning' above).

    For the use of cookies required by our open day registration process, we will ask for your prior consent to place the cookies on your computer or device. If you do not provide consent you will not be able to register online.

    If you are purchasing products from our online shop some cookies placed on your computer or device will be essential for you to complete the purchase. If you block or reject these cookies, your transaction may not be completed successfully.

    Instructions on refusing and deleting cookies for some popular browsers are linked below. These links take you to the browser vendor's own websites and Oxford Brookes University is not responsible for their content.

    Instructions on how to delete and refuse cookies for other web browsers are available at: This is not part of our website and Oxford Brookes University is not responsible for its content.

    As we add new features to our websites we update this page to include details of any new cookies they incorporate.

    This page was last updated on 17 May 2018.

    If you have any questions about our use of cookies or about refusing them, please get in touch.

    Information Compliance Officer

    Oxford Brookes University
    Headington Campus
    Gipsy Lane
    OX3 0BP

    See also: University privacy policy.