Marketing and Events Management

Year 2

Compulsory modules

• Consumer Behaviour for Tourism, Hospitality and Events

• Managing The Sustainable Event Project

  You’ll continue to develop skills required for planning, managing and coordinating all aspects involved in the staging of a live sustainable event at a professional level. 

  You’ll learn how to produce events that respond to public policy, regulation and global industry standards. You’ll learn how to:

  • identify and engage key stakeholders 
  • identify, manage and mitigate risk
  • establish key targets and performance indicators
  • monitor and manage progress indicators 
  • deal with the impact of change on the project
  • and develop and implement post evaluation (environmental, social and economic) to capture learning and, if necessary, an exit and legacy strategy. 

  You’ll develop and build the skills necessary to gain employment in the events management industry as you recruit to the roles for the project. You’ll analyse and evaluate job roles that match your existing skill sets and identify how to develop new skills to enhance your employability and plan for your career development.

• Marketing and Digital Transformations

  This is your introduction to the core principles of marketing within the current digital environment. You’ll develop an understanding of the current changes in digital marketplaces and the need to adapt Tourism, Hospitality or Event (THE) products and services for those markets. Also you’ll explore the discipline of Digital Marketing in the wider context of service industries’ marketing activities combining theoretical foundations with a hands-on approach to the topic. You’ll have the opportunity to work in teams to audit an existing THE brand and/or develop your own team brand, draft a marketing plan and engage in the creation of a realistic digital marketing campaign.

• Professional Skills and Preparing for Employability

  On this module you'll build on your acquired professional skills from your first year module Building Professional and Academic Skills for Success to help you further prepare you for your future employment. You'll be able to reflect on your experiences and increase your self-awareness about the skills that you'll need to gain employment in the tourism, hospitality and events management sector as you work through your live projects.

• Methods of Research in Tourism, Hospitality and Events

  This module will help you prepare for your final year compulsory modules and will also prepare you for other advanced modules you’ll study. 

  Through this module you’ll develop your evidence-based research skills and techniques. Along with those skills and techniques of problem definition, the collection, analysis and critical evaluation of data (both secondary and primary). By the end of the module you’ll be able to argue and present a case based on evidence and analysis to an audience.
   

• Placement Search and Preparation (only compulsory for who will take the optional Year 3 work placement)

  This module is designed to provide practical guidance and support in undertaking a placement search, preparing for the placement experience, and succeeding in the modern workplace. Throughout the module, you will develop critical self-awareness and personal literacy skills, enabling you to self-reflect on your own strengths and weaknesses and target your placement search effectively. Additionally, you will also explore methods of effective and targeted placement search, increasing your chances of securing a placement.

  In summary, this module is an essential component of your employability journey. By integrating with co-curricular activities, the module provides a holistic approach to employability, ensuring that students have a broad range of skills and experiences to draw upon in their future careers.

• Contemporary Omnichannel Retail and Marketing

Optional modules

• Environmentally Sustainable Business

  The module discusses key environmental issues such as global warming, pollution, biodiversity loss and freshwater depletion and the role of business in causing as well as responding to such issues. The module includes macro (economic, policy, governance) as well as micro (organisational and individual) perspectives. You will be introduced to a variety of stakeholder perspectives and frameworks for evaluating business responses.

  On successful completion of this module, you will be able to recognise and evaluate the extent of business impacts on the natural environment, explain the economic drivers behind the unsustainable business and consumer behaviour and use and interpret complex information using digital media.
   

• Oxford: the City and the Creative Industries

• Wedding Planning and Celebratory Events

• Social Media and Influencer Marketing

• Brand Management

  This module covers brand management, examining theoretical and practical aspects in diverse organisations. The impact of customer-centricity and emerging marketing concepts on brand strategy will also be critically evaluated. You'll also develop research skills to investigate and apply brand management concepts worldwide. 
   
  On successful completion of this module, you will gain a deep understanding of brand management, critical thinking, research skills, ethical considerations, and a global perspective. These skills will enable you to manage and develop brands, operate effectively in diverse contexts, and become a valued marketing and business professional.

• Applied Financial Skills

  This module builds on the first year accounting module, focusing on areas in accounting appropriate for future managers and marketing professionals: financial analysis and management, accounting decision-making and control. Students will be able to critically evaluate company financing decisions through analysing company annual reports. They will be able to understand management accounting information and identify appropriate managerial actions in the interests of the organisation. The overall aim is for students to develop the confidence to use financial information independently as well as being able to work effectively with financial specialists.

• International Business Strategy

Year 3 (Work Placement)

Optional modules

• Choose one module from:

• Supervised Work Experience

  You can spend your third year on a work placement. This is a great opportunity to enhance your CV; preparing you for future employment. You will gain commercial and practical experience and often students are offered graduate positions by their placement employer.

  During the placement year itself students are supported by an assigned Placement Tutor who remains in regular contact with the student and their line manager. WAVES also supports students in identifying volunteering or internship opportunities. Voluntary work associated with local community events, for example, provide additional opportunity for the development of students’ employability skills.

  Recently, students have enjoyed inspiring and intellectually challenging positions at Disney, Harley Davidson, BMW, Dyson, Sharky and George, GlaxoSmithKline, Nestlé and PayPal. Learn more about how Oxford Brookes Business School supports students secure a work placement.

• Full Year International Study Abroad

• OR two modules:

• Short Placement

• Work-Based Learning

Year 4 (or year 3 if no placement)

Compulsory modules

• Research Project of Tourism, Hospitality and Events

  Through this Research Project you’ll have the opportunity to conduct sustained, self-directed, independent work through an in-depth study of a hospitality or tourism-related topic where you can analyse theory, evaluate it and apply it to examining practice.

• Strategic Marketing Management

  This module will enable you to integrate marketing concepts learned in previous modules within a strategic framework. The objective is to help you develop, implement, and evaluate a marketing strategy in a realistic situation. Classroom-based sessions will deepen your understanding of marketing management theory, while a marketing management simulation game running throughout the semester will provide a practical learning opportunity.

  The exercise will equip you with practical experience in making real-world marketing decisions and evaluating their outcomes. By the end of the module, you will have gained a comprehensive understanding of marketing strategy and its implementation in a competitive environment. This module will equip you with practical and theoretical knowledge of marketing strategy, giving you the edge needed to succeed in the marketing industry.

• Professional Practice for Events Managers

  You will build on your year 2 and 3 modules with employability in preparing you for the world of work and advancing your professional development. Your build greater understanding of theoretical and professional perspectives relating to 

  • management
  • professional ethics 
  • events
  • hospitality
  • tourism 
  • business
  • marketing.

  You’ll be exposed to strategies for developing professional contacts and preparing a range of media to present yourself to potential employers and professional network contacts.
   

• Events Industry Insights

  This module will focus on the analytical aspects of a range of current and emerging issues in the events industry through the lived experience of events practitioners. Students undertake a comprehensive analysis of how industry trends are developing and what these changes mean for a range of key stakeholders and the wider network that supports the events industry.

Optional modules

• Choose 3 Optional Modules from those below:

• Critical Issues in Digital Marketing

• Future Marketing Trends

• Work-Based Learning

• Contemporary Issues in Responsible Leadership

  The challenges faced by society today are placing new demands upon a new generation of leaders for whom ‘global responsibility’ will be a central component for how they lead.

  This module uses the traditional leadership theory to explore the leadership practices in multiple settings, sectors and societies. Students focus on the theme of responsible leadership, emphasising on collaborative relationships with stakeholders. Students emerge capable to critically analyse theories of leadership, understanding the limitations and strengths of various theoretical propositions. More importantly, they join a community of moral and ethical leaders.