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Marketing and Events Management

BA (Hons)

Key facts

UCAS code


Start dates

September 2020



Course length

Full time: 3 years or 4 years with work placement

Part time: up to 8 years


Oxford Brookes Business School

UCAS Tariff Points


  • Chartered Institute of Marketing
  • Institute of Direct and Digital Marketing


Our Marketing and Events Management course will help you develop critical and analytical skills. As well as an understanding of the evolution and direction of theoretical thinking in both fields.

You will develop practical events experience in a range of contexts. And gain the necessary knowledge and skills to fit into any kind of organisation.

The course focuses on employability so you can consider, map and plan your personal development. And develop practical workplace experience.

Our teaching staff write leading textbooks on marketing and have considerable experience and links with industry. You'll hear from leading professionals at guest lectures, gaining insight into today’s dynamic global marketing and events environment.

You can opt to take a work placement year in a marketing and/or events management role. You can also take internships or volunteer. And you'll graduate with a sound awareness of your impact on the global marketing and events industries.

Students working

How to apply

Typical offers

UCAS Tariff Points: 120

A Level: BBB

IB Points: 31


Wherever possible we make our conditional offers using the UCAS Tariff. This combination of A-level grades would be just one way of achieving the UCAS Tariff points for this course.

Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions:

If you accept a Conditional offer to this course as your Firm choice through UCAS, and the offer does not include a requirement to pass an English language test or improve your English language, we may be able to make the offer Unconditional. Please check your offer carefully where this will be confirmed for each applicant.

If you don’t achieve the required tariff points you can apply to join a foundation course, like Foundation in Business or an international foundation course to help to reach the required level for entry onto this degree.

Entry requirements

Specific entry requirements

GCSE: Mathematics (grade C/4 or above), English (grade C/4 or above).

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences


English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry with credit for prior learning. Each application is individually assessed by our credit entry tutors. 

If you would like more information about whether or not you may be eligible for the award of credit, for example from an HND, partly-completed degree or foundation degree, please contact our Admissions team.

We operate the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

Application process

Full time Home / EU applicants

Apply through UCAS

Part time Home / EU applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home/EU full time

Home/EU part time
£750 per single module

Home/EU sandwich (placement)

International full time

International sandwich (placement)

Home/EU full time
£9,250 (subject to agreement by Office for Students)

Home/EU part time
£1,155 per single module

Home/EU sandwich (placement)
£1,380 (subject to agreement by Office for Students)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:

Tuition fees

Home/EU full time

Home/EU part time
£750 per single module

Home/EU sandwich (placement)

International full time

International sandwich (placement)

Home/EU full time
£9,250 (subject to agreement by Office for Students)

Home/EU part time
£1,155 per single module

Home/EU sandwich (placement)
£1,380 (subject to agreement by Office for Students)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:
+44 (0)1865 483088

Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning home and EU students at the maximum permitted level.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

Financial support and scholarships

For general sources of financial support, see our Fees and funding pages.

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.

Learning and assessment

The compulsory modules build your understanding and knowledge of core marketing and event management disciplines. In Year 1 and your Final Year you can also choose from a range of elective modules. This gives you the opportunity to tailor your course to the direction you choose for your career.

In Year 1 the Foundations of Academic Success (FAS) module will prepare you for study at undergraduate level. You will also learn about the global context of both marketing and events. You will investigate the social and economic impact of both areas.

In Year 2 the core compulsory modules build on your first year and prepare you for your honours level final year. You will also take a module to enhance employability skills. And help you plan your future career and prepare you for graduate employment opportunities.

In your Final Year you will get the chance to apply your learning. You will study a double compulsory module in Strategic Marketing and have the opportunity to develop, deliver and market an event.

Student studying

Study modules

Year 1

Compulsory modules

Marketing in Context

Foundations for Academic Success

Marketing Research

Developing & Planning Events

Context of Global Hospitality, Tourism & Events

Accounting & Financial Information

Year 2

Compulsory modules

Sustainable Event Project, Risk & Performance Management

Principles of Event Marketing

Integrated Marketing Communications

Digital Marketing

Festival & Cultural Events Management

Research Methods OR Exploring and Enhancing Employability

Optional modules

Enhancing Employability in Events Management

Environmentally Sustainable Business

Independent Study in Business

Customer Experience Management

Creativity and Innovation

Product and Brand Management

Applied Financial Skills

Business Strategy for Competitive Advantage

Food, Drink and Culture

Year 3 (Work Placement)

Optional modules

Work placements

You can spend your third year on a work placement. This is a great opportunity to enhance your CV; preparing you for future employment. You will gain commercial and practical experience and often students are offered graduate positions by their placement employer.

During the placement year itself students are supported by an assigned Placement Tutor who remains in regular contact with the student and their line manager. WAVES also supports students in identifying volunteering or internship opportunities. Voluntary work associated with local community events, for example, provide additional opportunity for the development of students’ employability skills.

Recently, students have enjoyed inspiring and intellectually challenging positions at Disney, Harley Davidson, BMW, Dyson, Sharky and George, GlaxoSmithKline, Nestlé and PayPal.

Year 4 (or year 3 if no placement)

Compulsory modules

Professional Practice

Strategic Marketing Management

Event Management in Practice

Optional modules

Contemporary Issues in Marketing Management

International Marketing

Marketing Analytics

Contemporary Consumer Behaviour

Contemporary Issues in Responsible Leadership

Independent Study


You can choose to do either Dissertation in Business and Marketing Management or Dissertation in Events Management.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Learning and teaching

We want you to engage with and apply marketing and event management theory in a critical and professional manner.

Our approach to teaching and learning blends critical enquiry with practical insight. The course has a strong vocational focus and includes:

  • practical event experience
  • live projects
  • practitioner involvement in the delivery and assessment of the modules.

Your contact hours include:

  • lectures (including guest speakers as well as more theory-based material)
  • seminars
  • workshops
  • tutorials.

Learning activities include:

  • in-class exercises
  • debates
  • discussions
  • case study analysis.

Industry professionals come and give guest lectures and input into assessment task design. They also assess and feedback on your problem-solving approaches and the practicality/viability of the solutions you devise.


Assessment methods used on this course

Assessment tasks take a variety of forms. They reflect varying learning styles, the course learning outcomes and employer expectations. They include:

  • case studies
  • essays
  • reports
  • practical projects
  • presentations
  • examinations.

We include a balance of individual and group-based assessments at each level of study. This ensures that all course learning outcomes are fully assessed and that you are prepared for working in diverse teams after graduation.

We also include face to face feedback to supplement written feedback on at least one module at each level.

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.

Study Abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

After you graduate

Career prospects

This course will prepare you for a career in marketing and/or events management, either for an organisation or working in an agency. On completing this course you will understand marketing and events within a dynamic international context. You may choose to focus on careers in marketing, events management, events marketing or marketing in an events role.

You will be adaptable in recognising the differing needs of diverse organisations in terms of their nature, purpose, size, structure and culture. You will have developed functional knowledge and strategic thinking, along with a range of transferable skills that you need to be an effective, confident, reflective manager in the fields of marketing and events management. The types of roles that you might explore are event management and event marketing in a range of contexts, conference centre manager, marketing executive and charity fundraiser.

Free language courses

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Information from Discover Uni

Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.