Marketing and Events Management

Managing The Sustainable Event Project

You’ll continue to develop skills required for planning, managing and coordinating all aspects involved in the staging of a live sustainable event at a professional level. 

You’ll learn how to produce events that respond to public policy, regulation and global industry standards. You’ll learn how to:

• identify and engage key stakeholders 
• identify, manage and mitigate risk
• establish key targets and performance indicators
• monitor and manage progress indicators 
• deal with the impact of change on the project
• and develop and implement post evaluation (environmental, social and economic) to capture learning and, if necessary, an exit and legacy strategy. 

You’ll develop and build the skills necessary to gain employment in the events management industry as you recruit to the roles for the project. You’ll analyse and evaluate job roles that match your existing skill sets and identify how to develop new skills to enhance your employability and plan for your career development.

Integrated Marketing Communications

You’ll build further knowledge and understanding of the Promotions element of the 4 Ps (product, price, place, and promotion) that you’ve learnt in your first year in a Marketing Context. You’ll look at the theory of communication, and explore the understanding of the customer as receiver and decoder of encoded marketing communications messages. 

You’ll examine the full range of marketing communications tools at the disposal of contemporary marketing practitioners, with a particular focus on integration. Also you’ll look at the ethical, legal and regulatory issues. Tol build a complete knowledge of integrated marketing communications.
 

Marketing and Digital Transformations

This is your introduction to the core principles of marketing within the current digital environment. You’ll develop an understanding of the current changes in digital marketplaces and the need to adapt Tourism, Hospitality or Event (THE) products and services for those markets. Also you’ll explore the discipline of Digital Marketing in the wider context of service industries’ marketing activities combining theoretical foundations with a hands-on approach to the topic. You’ll have the opportunity to work in teams to audit an existing THE brand and/or develop your own team brand, draft a marketing plan and engage in the creation of a realistic digital marketing campaign.

Professional Skills and Preparing for Employability

On this module you'll build on your acquired professional skills from your first year module Building Professional and Academic Skills for Success to help you further prepare you for your future employment. You'll be able to reflect on your experiences and increase your self-awareness about the skills that you'll need to gain employment in the tourism, hospitality and events management sector as you work through your live projects.

Digital Marketing

This module builds on the knowledge and understanding of the digital marketing tools available to the contemporary marketer, to engage contemporary consumers in the digital era, and the legal and ethical framework in which they function.

It will introduce you to the principles of integrated digital marketing and you will become confident in developing marketing strategies involving a range of digital tools and media channels which work collectively to achieve objectives. In addition to that, you will be prepared and equipped to take the Institute of Direct Marketing examination and apply for the Institute of Direct Marketing Summer School.
 

Methods of Research in Tourism, Hospitality and Events

This module will help you prepare for your final year compulsory modules and will also prepare you for other advanced modules you’ll study. 

Through this module you’ll develop your evidence-based research skills and techniques. Along with those skills and techniques of problem definition, the collection, analysis and critical evaluation of data (both secondary and primary). By the end of the module you’ll be able to argue and present a case based on evidence and analysis to an audience.
 

Placement Search and Preparation (only compulsory for who will take the optional Year 3 work placement)

This module is designed to provide practical guidance and support in undertaking a placement search, preparing for the placement experience, and succeeding in the modern workplace. Throughout the module, you will develop critical self-awareness and personal literacy skills, enabling you to self-reflect on your own strengths and weaknesses and target your placement search effectively. Additionally, you will also explore methods of effective and targeted placement search, increasing your chances of securing a placement.

In summary, this module is an essential component of your employability journey. By integrating with co-curricular activities, the module provides a holistic approach to employability, ensuring that students have a broad range of skills and experiences to draw upon in their future careers.

Supervised Work Experience

You can spend your third year on a work placement. This is a great opportunity to enhance your CV; preparing you for future employment. You will gain commercial and practical experience and often students are offered graduate positions by their placement employer.

During the placement year itself students are supported by an assigned Placement Tutor who remains in regular contact with the student and their line manager. WAVES also supports students in identifying volunteering or internship opportunities. Voluntary work associated with local community events, for example, provide additional opportunity for the development of students’ employability skills.

Recently, students have enjoyed inspiring and intellectually challenging positions at Disney, Harley Davidson, BMW, Dyson, Sharky and George, GlaxoSmithKline, Nestlé and PayPal. Learn more about how Oxford Brookes Business School supports students secure a work placement.

Research Project of Tourism, Hospitality and Events

Through this Research Project you’ll have the opportunity to conduct sustained, self-directed, independent work through an in-depth study of a hospitality or tourism-related topic where you can analyse theory, evaluate it and apply it to examining practice.

Strategic Marketing Management

This module will enable you to integrate marketing concepts learned in previous modules within a strategic framework. The objective is to help you develop, implement, and evaluate a marketing strategy in a realistic situation. Classroom-based sessions will deepen your understanding of marketing management theory, while a marketing management simulation game running throughout the semester will provide a practical learning opportunity.

The exercise will equip you with practical experience in making real-world marketing decisions and evaluating their outcomes. By the end of the module, you will have gained a comprehensive understanding of marketing strategy and its implementation in a competitive environment. This module will equip you with practical and theoretical knowledge of marketing strategy, giving you the edge needed to succeed in the marketing industry.

Professional Practice in Events Management

You will build on your year 2 and 3 modules with employability in preparing you for the world of work and advancing your professional development. Your build greater understanding of theoretical and professional perspectives relating to 

• management
• professional ethics 
• events
• hospitality
• tourism 
• business
• marketing.

You’ll be exposed to strategies for developing professional contacts and preparing a range of media to present yourself to potential employers and professional network contacts.
 

Events Industry Insights

This module will focus on the analytical aspects of a range of current and emerging issues in the events industry through the lived experience of events practitioners. Students undertake a comprehensive analysis of how industry trends are developing and what these changes mean for a range of key stakeholders and the wider network that supports the events industry.

Choose 3 Optional Modules from those below:

Environmentally Sustainable Business

Build your skills to be able to respond to the environmental sustainability challenges facing society and businesses globally. You’ll discuss key environmental issues such as

• global warming
• pollution
• biodiversity loss 
• freshwater depletion 

and the role of business in causing as well as responding to such issues. You will look at macro (economic, policy, governance) as well as micro (organisational and individual) perspectives. You’ll be introduced to a variety of stakeholder perspectives and frameworks for evaluating business responses. Also you’ll look at the evaluation of the sustainability impacts and responses of a selected business sector (food retail, energy, construction etc). Through this module you’ll develop the key competencies for sustainability endorsed by UNESCO (2017) and the QAA/Advance HE (2021).
 

Managing the Customer Experience

This module provides a comprehensive understanding of the customer journey and how marketers can control and influence it to enhance the customer's overall experience. You will learn how to add value to the product/ service offerings, improve customer engagement, and create competitive advantage. Additionally, you will gain insights into managing the creation, development, and maintenance of relationships with customers and clients through customer experience concepts and practices. You will also learn to select appropriate research methods and apply them to decision-making and design creative strategies to tackle customer experience problems.

On successful completion of this module, you will have learned how to gain a competitive advantage through enhancing the customer experience.
 

Dissertation in Business and Marketing Management or Events Management

With appropriate supervision and guidance, you can undertake this dissertation in Business and Marketing Management from a suitable area of your course. You’ll engage in research using material that is at the forefront of the discipline you have selected. Your study can be based on secondary research alone, or a combination of secondary and primary research. Your registration on this module is not effective until your proposal is accepted and agreed by the Module Leader.

OR

With appropriate supervision and guidance, you can undertake this dissertation in Events Management from a suitable area of your course. You’ll engage in research using material that is at the forefront of the discipline you have selected. Your study can be based on secondary research alone, or a combination of secondary and primary research. Your registration on this module is not effective until your proposal is accepted and agreed by the Module Leader.
 

Independent Study

This is your opportunity to embark on independent study of an approved topic that relates to your learning outcomes. Your study will be conducted under supervision and you will select a relevant topic area from your course and you’ll need to get approval from the module leader.

Your study on this module can involve:

• action-based learning
• solely on desk research 
• limited primary research.
   

International Marketing

International businesses need to understand international marketing strategy to create sustainable competitive advantage. Within this context, you’ll analyse critical success factors, while drawing from a rich theoretical background. Organisations are increasingly conscious of the importance of ethics, professionalism and social responsibility, which are all issues that will be examined in depth, at an international level, in this module.

Upon successful completion of this module, you’ll understand the effects of a rapidly changing global environment on a diverse range of organisations, develop a set of professional values based upon a critical appreciation of diverse cultural perspectives, and you’ll be confident in qualitative and quantitative data analysis. 
 

Marketing Analytics

This module aims to develop key industry skills like market auditing, data gathering techniques and competitor analysis. These methods will help you grow your critical evaluation skills while gaining an in-depth understanding of the complex link between different parts of the marketing and business functions.

On completion of the module, you’ll be able to perform meaningful market research that will help navigate an increasingly competitive business landscape. Also, you will have the tools to make more significant and effective marketing decisions.