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Marketing and Events Management
Our Marketing and Events Management course will help you develop critical and analytical skills. As well as an understanding of the evolution and direction of theoretical thinking in both fields.
You will develop practical events experience in a range of contexts. And gain the necessary knowledge and skills to fit into any kind of organisation.
The course focuses on employability so you can consider, map and plan your personal development. And develop practical workplace experience.
Our teaching staff write leading textbooks on marketing and have considerable experience and links with industry. You'll hear from leading professionals at guest lectures, gaining insight into today’s dynamic global marketing and events environment.
You can opt to take a work placement year in a marketing and/or events management role. You can also take internships or volunteer. And you'll graduate with a sound awareness of your impact on the global marketing and events industries.
How to apply
Questions about fees?
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Questions about fees?
Please note tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.
Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.
Financial support and scholarships
Learning and assessment
The compulsory modules build your understanding and knowledge of core marketing and event management disciplines. In your Final Year you can also choose from a range of elective modules, you are thus able to tailor your course to the direction you choose for your career.
In Year 1 Foundations of Academic Success will prepare you for study at undergraduate level. You will also learn about the global context of both marketing and events, investigate the social and economic impact of both areas and learn to plan your first event.
In Year 2 the core compulsory modules build on your first year and prepare you for your honours level final year. You will project manage an event and at the same time enhance your employability skills, this will help you plan your future career and prepare you for graduate employment opportunities.
In your Final Year you will get the chance to apply your learning. You will study a double compulsory module in Strategic Marketing and will explore contemporary issues related to leadership in events and engage with practitioners.
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.
After you graduate
This course will prepare you for a career in marketing and/or events management, either for an organisation or working in an agency. On completing this course you will understand marketing and events within a dynamic international context. You may choose to focus on careers in marketing, events management, events marketing or marketing in an events role.
You will be adaptable in recognising the differing needs of diverse organisations in terms of their nature, purpose, size, structure and culture. You will have developed functional knowledge and strategic thinking, along with a range of transferable skills that you need to be an effective, confident, reflective manager in the fields of marketing and events management. The types of roles that you might explore are event management and event marketing in a range of contexts, conference centre manager, marketing executive and charity fundraiser.
Free language courses
Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.
Information from Discover Uni
Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.
For more information, please visit our Changes to programmes page.