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BA Hons Marketing and Events Management

BA (Hons) - single

Oxford Brookes Business School

Marketing is a dynamic and essential business function, providing the vital link between the marketplace and strategic decision making; while events management is a type of project management that involves the creation, development, and execution of processes for the production of a diverse range of events.

Both disciplines, marketing and events management are dynamic and fast changing. In a digitally connected world marketers and event managers need to be able to respond to changes in the business environment even faster than ever and to communicate with customers and build relationships and develop memorable experiences.

On this Marketing and Events Management course you will develop critical and analytical skills as well as an understanding of the evolution and direction of theoretical thinking in the marketing and events management fields. You will develop practical events experience in a range of contexts. The course is informed by marketing and events management professionals, providing students with the necessary knowledge and skills to fit into any kind of organisation.

You may also be interested in having a look at our BA Hons Marketing Communications Management and Events Management courses.

If you don't meet the entry requirements for our degrees, or if you would like more preparation before you start, you can take one of our pathway programmes.

Come and visit us.

Typical offers

UCAS Tariff points: 120

Available start dates

September 2019 / September 2020

Teaching location

Headington Campus

Course length

  • Full time: 3 years or 4 years with work placement
  • Part time: up to 8 years

UCAS code


For full application details, please see the 'How to apply / Entry requirements' section.

  • Oxford Brookes University has gone up four places in the 2018 Complete University Guide rankings for Marketing and is now 18th on the table.
  • Oxford Brookes Business School is known internationally for its learning and teaching. You will receive an engaging and vibrant learning experience which will prepare you for future employment in business. The course focuses on employability allowing you to reflect upon, map and plan your personal development and develop practical workplace experience.
  • There are opportunities to take a work placement year in a marketing and/or events management role as well as opportunities for internships or volunteering.
  • Students will be taught by staff who write leading textbooks on marketing and who bring considerable experience and links with industry to the school. In addition, leading professionals give guest lectures, providing an insight into today’s dynamic global marketing and events environment.
  • One of the key differentiators of the programme is the focus on the six Principles of Responsible Management Education (PRME). This allows you to actively engage in debates surrounding social and economic impact of both marketing and events. The ultimate outcome of this is that you will take a responsible approach in your marketing and events careers; many employers are integrating sustainability and corporate social responsibility into their organisational strategy.
  • The programme aims to ensure students graduate with a sound awareness of their impact on the global marketing and events industries.

The course’s combination of theory, application, practical experience and personal development means that a graduate will have the understanding and confidence to be flexible in fitting into any kind of organisation for a range of careers in marketing and events management in a global environment. Additionally, graduates will be well equipped for further study, whether postgraduate education or continuous professional development (CPD).

The course comprises compulsory modules that progressively build students’ understanding and knowledge in core marketing and event management disciplines. Elective modules are available in the first and final years to provide an opportunity for students to tailor their programme according to the direction they desire for their career.

In Year 1 you will learn about the global context of both marketing and events. You will investigate the social and economic impact of both areas. Modules, such as, Marketing Research and Developing & Planning Events, will lay strong academic and practical foundations for levels 5 and 6 of the course.

The Foundations of Academic Success (FAS) module ensures that you are thoroughly prepared for study at undergraduate level. It also focuses on management practice within a multicultural context and will give you a taste of academic group work, help to develop friendships between culturally diverse new students and assist in the development of intercultural competences. All of this will be beneficial in developing vital employability skills.

In Year 2 the core compulsory modules build on the knowledge gained in the first year and prepare you for honours level (final year). You will study a core double module that investigates the concept of sustainable events and introduces the core skill of project management, developing essential skills that enable you to use project management technologies. Other areas include marketing of events, digital marketing and an exploration of festival and cultural events. In Year 2 you will also take a module to enhance employability skills as you progress through the course, to help you plan your future career and prepare you for graduate employment opportunities.

In the final year you will be expected to integrate, extend and critique the knowledge gained, working independently and with peers to practically apply learning. Amongst other modules, you will study a double compulsory in Strategic Marketing and have the opportunity to develop, deliver and market an event.

Study modules

Please see the course structure chart.

As courses are reviewed regularly as part of our quality assurance framework, the module you choose from may differ from the ones listed here.

Work placements

You can spend the third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and often students are offered graduate positions by their placement employer. Students seeking placements are supported by the university’s Work and Voluntary Experience Service (WAVES) team who support sandwich-mode students in applying for and securing a work-placement. During the placement year itself students are supported by an assigned Placement Tutor who remains in regular contact with the student and their line manager and conducts at least one meeting at the student’s place of work. WAVES also supports students in identifying volunteering or internship opportunities. Voluntary work associated with local community events, for example, provide additional opportunity for the development of students’ employability skills.

Recently, students have enjoyed inspiring and intellectually challenging positions at Disney, Harley Davidson, BMW, Dyson, Sharky and George, GlaxoSmithKline, Nestlé and PayPal.

Study abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year.

Studying abroad provides an amazing opportunity to add value to your studies by:

  • Improving your employment prospects within an international market
  • boosting your language skills
  • building your confidence in adapting to new situations
  • improving your knowledge of different cultures.
  • While on exchange you will gain credits which count towards your degree.

We have more than 100 partner universities around the world. Funding is available through the Erasmus scheme, and also via some international programmes such as the Santander Student Awards.

There is also a European work placement programme which gives you the chance to work abroad as part of your studies.

For more information, visit our pages on studying abroad and exchanges.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:

  • studying at a Brookes partner college
  • studying on any of our teacher education courses or postgraduate education courses.

Essential purchases

It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.

Programme changes

On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our Changes to programmes page.

Teaching and learning

The approach to teaching and learning blends critical enquiry with practical insight, whilst also having a strong vocational focus. This lends itself well to an applied perspective, with the incorporation of practical event experience, live projects and practitioner involvement in the delivery and assessment of the modules. There is a mix of academic and practitioner input into teaching, assessment and feedback and university values of engagement with conceptual and theoretical thinking is evident in module design.

Practitioners come and speak, input into assessment task design, and assess and feed back to you on your problem-solving approaches and the practicality/viability of the solutions you devise.

Your contact hours comprise a mix of lectures (including guest speakers as well as more theory-based material), seminars, workshops and tutorials. Your approach to learning is supported and structured through, for example, in-class exercises, debates, discussions and case study analysis, during your contact hours.

The overall goal is for you to engage with and apply marketing and event management theory in a critical and professional manner.

Approach to assessment

Assessment tasks take a variety of forms, reflecting your varying learning styles; the course’s learning outcomes and employer expectations, are assessed through individual and group assignments (case studies, essays, reports, practical projects, presentations) and examinations. A balance of both individual and group-based assessments is included, at each level of study, in order to ensure that all the course learning outcomes are fully assessed and that you are prepared for working in diverse teams after graduation. This balance is carefully managed across the compulsory core modules at course level to ensure the delivery and assessment of the course’s stated learning outcomes.

The need for formative assessment early on in the course, and, indeed, throughout the course is recognised fully, together with the value of ‘feedforward’ opportunities provided by the course structure. Face to face feedback is used to supplement written feedback on at least one module at each level, with significant resources invested in face to face feedback in the two level 4 double compulsory modules; U55003 Marketing in Context (MIC) and U55001 Foundations for Academic Success (FAS).

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.

Tuition fees

Home/EU - full time fee: 2019/20: £9,250

Home/EU - part time fee: 2019/20: £750 per single module

Home/EU - sandwich placement fee: 2019/20: £1,380

International - full time: 2019/20: £13,630

International - sandwich placement fee: 2019/20: £4,000

Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students. Home/EU fees for 19/20 are subject to approval from the Office for Students (OfS) in September 2018.

Oxford Brookes University intends to maintain its fees for new and returning home and EU students at the maximum permitted level.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed in the 'This course in detail' window above.

Questions about fees?
Contact Student Finance on:
+44 (0)1865 483088

Funding and scholarships

For general sources of financial support, see:

Typical offers

UCAS Tariff points: 120

A-Level: BBB or equivalent

Wherever possible we make our conditional offers using the UCAS Tariff. This combination of A-level grades would be just one way of achieving the UCAS Tariff points for this course.

IB Diploma: 31 points


If you accept a Conditional offer to this course as your Firm choice through UCAS, and the offer does not include a requirement to pass an English language test or improve your English language, we may be able to make the offer Unconditional.   Please check your offer carefully where this will be confirmed for each applicant.
If you don’t achieve the required tariff points you can apply to join a foundation course or international foundation course to help to reach the required level for entry onto this degree.

Specific entry requirements

GCSE: Mathematics (grade C/grade 4 or above), English (grade C/grade 4 or above).

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements

English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

How to apply

If you don’t meet the entry requirements for this degree, or if you would like more preparation before you start, you can take a foundation course or an international foundation course. You will have a guaranteed pathway to this degree if you pass your foundation course with the required grades. If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

International applicants

Apply direct »

For full-time study you can also apply through UCAS.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Oxford Brookes operates the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

Why Oxford is a great place to study this course

As one of the most famous cities in the world, Oxford is a great place to be a student. One in five people in the city is a student, so places, events, amenities and facilities are geared towards university life. Find out all about being a student in Oxford on our Student Life pages.

Oxford has a growing hi-tech community with many businesses located in the city and surrounding area. It is just over an hour from the hub of business life in London, The City, with easy access to international airports.

Specialist facilities

At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.

The Clerici Building has undergone a huge redevelopment creating a new home for the Business School, including a lecture theatre, teaching rooms, social learning spaces and a café. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.

General support services

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Personal support services

We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need to be relaxed, happy and healthy throughout your studies.

Career prospects

This course will prepare you for a career in marketing and/or events management, either for an organisation or working in an agency. On completing this course you will understand marketing and events within a dynamic international context. You may choose to focus on careers in marketing, events management, events marketing or marketing in an events role. 

You will be adaptable in recognising the differing needs of diverse organisations in terms of their nature, purpose, size, structure and culture. You will have developed functional knowledge and strategic thinking, along with a range of transferable skills that you need to be an effective, confident, reflective manager in the fields of marketing and events management. The types of roles that you might explore are event management and event marketing in a range of contexts, conference centre manager, marketing executive and charity fundraiser.



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