The course’s combination of theory, application, practical experience and personal development means that a graduate will have the understanding and confidence to be flexible in fitting into any kind of organisation for a range of careers in marketing and events management in a global environment. Additionally, graduates will be well equipped for further study, whether postgraduate education or continuous professional development (CPD).
The course comprises compulsory modules that progressively build students’ understanding and knowledge in core marketing and event management disciplines. Elective modules are available in the first and final years to provide an opportunity for students to tailor their programme according to the direction they desire for their career.
In Year 1 you will learn about the global context of both marketing and events. You will investigate the social and economic impact of both areas. Modules, such as, Marketing Research and Developing & Planning Events, will lay strong academic and practical foundations for levels 5 and 6 of the course.
The Foundations of Academic Success (FAS) module ensures that you are thoroughly prepared for study at undergraduate level. It also focuses on management practice within a multicultural context and will give you a taste of academic group work, help to develop friendships between culturally diverse new students and assist in the development of intercultural competences. All of this will be beneficial in developing vital employability skills.
In Year 2 the core compulsory modules build on the knowledge gained in the first year and prepare you for honours level (final year). You will study a core double module that investigates the concept of sustainable events and introduces the core skill of project management, developing essential skills that enable you to use project management technologies. Other areas include marketing of events, digital marketing and an exploration of festival and cultural events. In Year 2 you will also take a module to enhance employability skills as you progress through the course, to help you plan your future career and prepare you for graduate employment opportunities.
In the final year you will be expected to integrate, extend and critique the knowledge gained, working independently and with peers to practically apply learning. Amongst other modules, you will study a double compulsory in Strategic Marketing and have the opportunity to develop, deliver and market an event.
Please see the course structure chart.
As courses are reviewed regularly as part of our quality assurance framework, the module you choose from may differ from the ones listed here.
You can spend the third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and often students are offered graduate positions by their placement employer. Students seeking placements are supported by the university’s Work and Voluntary Experience Service (WAVES) team who support sandwich-mode students in applying for and securing a work-placement. During the placement year itself students are supported by an assigned Placement Tutor who remains in regular contact with the student and their line manager and conducts at least one meeting at the student’s place of work. WAVES also supports students in identifying volunteering or internship opportunities. Voluntary work associated with local community events, for example, provide additional opportunity for the development of students’ employability skills.
Recently, students have enjoyed inspiring and intellectually challenging positions at Disney, Harley Davidson, BMW, Dyson, Sharky and George, GlaxoSmithKline, Nestlé and PayPal.
You may be able to go on a European or international study exchange
while you are at Brookes. Most exchanges take place in the second year.
Studying abroad provides an amazing opportunity to add value to your
- Improving your employment prospects within an international market
- boosting your language skills
- building your confidence in adapting to new situations
- improving your knowledge of different cultures.
- While on exchange you will gain credits which count towards your
We have more than 100 partner universities around the world. Funding is
available through the Erasmus scheme, and also via some international
programmes such as the Santander Student Awards.
There is also a European work placement programme which gives you the
chance to work abroad as part of your studies.
For more information, visit our pages on studying abroad
Free language courses for students - the Open Module
Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.
Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.
It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
On rare occasions we may need to make changes to our course programmes after they have been published
on the website. For more information, please visit our
Changes to programmes