Dr Brianna Wyatt


Senior Lecturer of Events Management, Subject Coordinator for PG Hospitality, Tourism, and Events programmes

Oxford Brookes Business School

Brianna Wyatt


Dr Brianna Wyatt is a Senior Lecturer in Events Management for Oxford Brookes University. She specialises in interpretation and experience design for festivals, events, and the wider heritage tourism industry, with a particular focus in dark tourism. Brianna teaches events management at both Undergraduate and Postgraduate levels at Oxford Brookes University.

Brianna received her PhD from Edinburgh Napier University (2019) as a 50th Anniversary Scholar, where she critically explored the influences on the design and management of interpretation at lighter dark visitor attractions. She has also completed a PGC in Business Research Methods at Edinburgh Napier University (2017), an MSc in Heritage and Cultural Tourism Management from Edinburgh Napier University (2015), an MA in Humanities: History from California State University of Dominguez Hills (2015), and an MA in Museum Studies from Oklahoma University (2012). 

Teaching and supervision


Modules taught

  • Context of Global Hospitality, Tourism and Events,
  • Developing and Planning Events,
  • Managing the Sustainable Event Project,
  • Event Management in Practice,
  • Contemporary Issues in Responsible Leadership,
  • Professional Practice for Event Managers,
  • Foundations for Academic Success,
  • Developing the Sustainable Event
  • Senior Lecturer, Travel and Tourism, Bath Spa University at UKCBC London (2020)
  • Associate Lecturer, Heritage and Cultural Tourism Management, Edinburgh Napier University (2017-2019)
  • Associate Lecturer, History and Art History, Henley-Putnam University (2014 - 2016)


Brianna specialises in interpretation and experience design for visitor attractions and festivals and events, with a particular focus in heritage and dark tourism. She has experience researching and supervising qualitative studies and has an interest in using innovative research methods, such as rich picture building. Her supervision interests include studies relating to dark tourism, interpretation, experience design, edutainment, heritage tourism, visitor attraction management, visitor management, and festival and event design.


Brianna is currently working on forthcoming publications relating to her PhD, as well as a new research project that explores the transformation of defunct penal institutions into places of accommodation. Her research interests include experience and interpretation design for dark and heritage tourism; visitor attraction operations and management; festival and event design; sustainable tourism and events; audience development research; Medieval history; and plague history.

Research impact

Brianna's research draws on tourism, hospitality, events, experience design and in examining dark tourism experiences. She has researched and published on the dark tourism experiences including influences on interpretation design, edutainment design and management, re-enactment interpretation, and organisational culture and management.


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Professional information

Memberships of professional bodies

  • Member of Association for Critical Heritage Studies,
  • Member of Association of Heritage Interpretation


  • Wyatt, B. (2021) Re-enacting dark heritage: An exploration of re-enactment interpretation in dark tourism. Presentation delivered at the AHI Conference: Creating Heritage Interpretation for the Future. Online.
  • Wyatt, B. (2020) Rich picture building for future heritage research and practice. Presentation delivered at the 5th Biennial Conference for the Association of Critical Heritage Studies. Online.
  • Wyatt, B. (2019) Creating truth through edutainment: An exploration of influences on the design and management of interpretation within lighter dark tourism practice. Presentation delivered at the AHI Conference: Facts, Fiction, and Interpretation. Bedford.
  • Wyatt, B. (2018) Exploring interpretation design at lighter dark tourism attractions: A review of literature and PhD study introduction. Presentation delivered at the ATLAS Dark Tourism Special Interest Group (SIG) Conference. Amsterdam
  • Wyatt, B. (2016) Dark tourism as a form of challenging history. Presentation delivered at the Re-imagining Challenging History Conference. Cardiff.


Dark tourism interpretation consultation (2019) More than Horrible Histories workshop, hosted by Dr Rose Wallis of University of West England, Bristol.