Digital Marketing (Final Year Entry)
BA (Hons)
Start dates: September 2026 / January 2027 / September 2027
Full time: 1 Year
Part time: 18 months
Location: Headington
School(s): Oxford Brookes Business School
Overview
The BA (Hons) Digital Marketing (Final Year Entry) is designed for students who want to build on their previous studies and graduate with a globally recognised UK degree in just one year.
This dynamic programme combines strategic marketing theory with practical digital skills to prepare you for today’s fast-moving marketing industry. You will explore areas such as social media management, consumer insight, digital strategy and data-led decision-making, while developing hands-on experience with industry-relevant tools and platforms.
Through applied projects and real-world marketing challenges, you will learn how to turn data into actionable insight, create compelling digital campaigns and respond to changing consumer behaviour in global markets.
With a strong focus on employability, creativity and responsible business practice, this course prepares you for a wide range of careers across digital marketing, communications, brand management and analytics.
Why Oxford Brookes University?
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Learn by doing
Develop practical digital marketing skills through live briefs, campaign planning, applied projects and real-world business challenges.
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Use industry tools
Build confidence using platforms and tools such as social media management software, data analytics tools and digital creative applications in our Social Media Lab.
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Graduate career-ready
Gain strategic, analytical and communication skills valued by employers across agencies, brands and global organisations.
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Global marketing insight
Study alongside an international student community and understand consumer behaviour across diverse digital markets.
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One-year UK degree
Top up your previous studies and graduate with a respected Oxford Brookes degree in just 12 months.
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Additional language modules
Our university-wide language programme is available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.
Course details
Course structure
Fast-paced. Global. Competitive. That’s how many professionals describe the world of digital marketing.
You will study key areas including digital marketing strategy, social media management, consumer insight and data-led decision-making. Core modules explore critical issues in digital marketing, the use of big data to understand audiences and the development of effective platform-based campaigns.
A strong emphasis is placed on practical application. You will work on real-world marketing challenges, develop campaign ideas and use consumer data to shape strategy and content decisions.
The course also includes dedicated support for academic development, applied research and career planning, helping you prepare for employment in the digital marketing industry.
Start this course in January or September
You can start this course in January if a September start doesn't suit you.
If you opt to start in January, you will study your first semester between January and May and your second semester between September and December. There will be no teaching during June, July and August.
Careers
Digital marketing skills are in high demand, with the top 3 fastest rising jobs all in social media. Social Media Coordinator is increasing by 19%, Community Manager up 18.1% and Social Media Assistant up 16.5% (Marketing Week).
We’ve designed this course to make you feel confident in a range of areas, from critical analysis to teamwork. By the time you graduate, you’ll be ready to apply for these roles in a range of organisations. Or perhaps you want to be part of a digital marketing agency and work for a range of clients.
Our digital marketing students have applied for graduate schemes, as well as roles in:
- marketing analytics
- digital media
- customer relationship management
- social media management
- B2B
- not-for-profit organisations.
Alternatively, you might decide to progress to postgraduate studies to specialise in an area that interests you.
Related courses
Entry requirements
Specific entry requirements
Successful completion of a course which is equivalent to the first two years of a UK honours degree (240 credits), for example an HND (with a merit profile from year 2 modules), Foundation degree (55%), or equivalent international Diploma, in Business and/or Management.
Please also see the University's general entry requirements.
English language requirements
Please see the University's standard English language requirements.
Credit transfer
Many of our courses consider applications for entry part-way through the course for students who have credit from previous learning or relevant professional experience.
Find out more about transferring to Brookes. If you'd like to talk through your options, please contact our Admissions team.
Terms and conditions of enrolment
When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.
International qualifications and equivalences
How to apply
Application process
Full time international applicants can also apply through UCAS
Tuition fees
Questions about fees?
Contact Student Finance on:
Tuition fees
Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.
For further information please see our tuition fees FAQs.
Tuition fees for International students may increase in subsequent years both for new and continuing students.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
How and when to pay
Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.
- For information on payment methods please see our Make a Payment page.
- For information about refunds please visit our Refund policy page
Additional costs
Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.
Optional costs
| Additional costs | Amount (£) |
|---|---|
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online. |
From £30 |
| You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand. | £20-60 per book |
Accommodation fees in Brookes Letting (most do not include bills) |
£107-301 per week |
Accommodation fees in university halls (bills included, excluding laundry costs) |
£139-248 per week |
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41. |
Typically £0-200 |
Fines are payable on items returned late although we will give you 5 days to return an item before fines are payable. Find out more about how to borrow and return items. |
£1 per book |
Students are responsible for their own travel to and from university for classes with single bus fares in the UK costing £3. Oxford Brookes has committed to funding a heavily discounted bus offer for students for at least three years from July 2026 with further information on our Travel webpages. |
From £3 |
Funding your studies
Financial support and scholarships
Featured funding opportunities available for this course.
All financial support and scholarships
Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been
published on the website. For more information, please visit our
changes to programmes page.