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Considering a marketing career? Think you’ve got what it takes to be a business leader? Join us to develop expertise in both areas while discovering what it means to think as an entrepreneur and act like a marketing leader.
From consumer behaviour to consultancy, our core modules are designed to cover all the key areas of marketing management and business. Thanks to our diverse expertise, we offer a range of optional modules allowing you to specialise in 1 of the 2 areas. For example, you might focus on leadership or look into omnichannel marketing.
When you’re not learning from our experts in the lecture theatre, you’ll likely be in our Marketing and Social Media Lab. Here you’ll find everything from the latest industry-standard tools like Brandwatch to essential software like Adobe Creative Cloud.
To give you the best chance of success, we talked to a range of employers about what skills they look for when recruiting graduates. We also work with our partners, including JVCKENWOOD UK, to set live briefs so you know what to expect in your first role and put theory into practice.
Why Oxford Brookes University?
We have accreditation from The Institute of Direct and Digital Marketing, as well as the Chartered Institute of Marketing.
Marketing and Social Media Lab
Work on real-world marketing projects to develop the skills that employers are looking for and become confident using industry software.
We aim to create the responsible marketing leaders of the future with our courses.
Study abroad opportunities
Do a semester overseas in your second year. Many of our students head to Australia. Where will you go?
Take the opportunity to work in local industries. You’ll gain invaluable experience, apply theoretical knowledge and gain industry contacts.
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.
The impact of digitisation. Different styles of leadership. Attitudes towards sustainability. These are just some examples of the topics you’ll cover in your Year 1. You’ll get started by exploring the principles of marketing and professional practice. Understanding consumer behaviour will be key too.
To build on your business knowledge and entrepreneurial skills, you’ll look at people management – how managers recruit, motivate and reward their staff. We’ll also talk about what businesses face around issues such as ethics, privacy and security.
Mastering how to manage a brand is key to being successful in marketing. We’ll talk about how this varies between different organisations, whether they’re selling to other businesses or directly to consumers.
You’ll pick from a range of optional modules that will encourage you to specialise in marketing management or business. You’ll explore areas like entrepreneurship and big data.
In your final year, you’ll complete a project and write a dissertation. Or develop a practical solution to a real-life scenario around enterprise or sustainability.
Learning and teaching
Your learning experience will be exciting and challenging. You will develop the necessary skills to take on the demands of graduate jobs in leading international businesses.
Teaching methods and activities include:
- group projects
- role plays
- analysis of numerical data
- discussions of topical material
- computer-based simulations.
You will be immersed in an employer focused course, working on real-world marketing projects in our new Marketing and Social Media Lab that is equipped with the latest industry-standard tools and software, such as google analytics and Adobe Creative Cloud.
Our teaching staff are leading academics who are renowned experts, researchers and consultants in the field of business and marketing management. You will have close contact with your academic adviser throughout the course.
Assessment methods include:
- written exams
- practical exams
The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.
Start this course in January
You have the option to start this course in January. In each of your three years, you will study your first semester between January and May and your second semester between September and December. There will be no teaching during June, July and August.
By the time you finish this course, you’ll have a brilliant combination of academic, technical, and soft skills. We’ll make sure you know how to present yourself and have started building your own brand, something that is so important in the competitive job market.
Some roles you might apply for include:
- brand management
- product management
- market research
- digital marketing
- agency-based account management
- direct marketing
- customer relationship management.
"The teachers: they have many years' experience working with business, in marketing and management, so they don't just teach us the theory from the books; they teach us the experience that they have from their working life."Read more about Alini
"You’re getting so much knowledge; I’m learning stuff every day. It’s just exactly what I need for my degree"Read more about Peder
"The international foundation is a really good course because of the mix of a lot of nationalities, making it easier to make friends and get settled in."Read more about William
Specific entry requirements
English language requirements
Pathways courses for international and EU students
If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.
If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.
English requirements for visas
If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.
Terms and Conditions of Enrolment
International qualifications and equivalences
How to apply
Full time international applicants can also apply through UCAS
Questions about fees?
Contact Student Finance on:
Questions about fees?
Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.
Tuition fees for International students may increase in subsequent years both for new and continuing students.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
How and when to pay
Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.
|Additional costs||Amount (£)|
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
|You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand.||£20-60 per book|
Accommodation fees in Brookes Letting (most do not include bills)
|£94-265 per week|
Accommodation fees in university halls (bills included, excluding laundry costs)
|£122-180 per week|
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41.
Students are responsible for their own travel to and from university for classes. BrookesBus travel is subsidised for full-time undergraduate students that are on a course with a fee of £9,250 or more, or living in an Oxford Brookes hall of residence. There is an administration fee for the production of a BrookesKey.
Financial support and scholarships
Featured funding opportunities available for this course.