Business and Marketing Management

The module has been designed to help develop the knowledge and understanding as well as the related skills and capabilities associated with enterprise in its broadest sense. This module addresses the subject of entrepreneurship in a holistic manner, one in which the range of contexts; from entrepreneurship to intrapreneurship, and from high tech spin out to social and public enterprise is considered. The module focuses on both macro and micro dimensions, to help you understand both the dynamic nature of the entrepreneurial economy and their own employment opportunities within it.

On successful completion of this module, you will understand the theoretical underpinnings of enterprise and entrepreneurship, be able to identify the perspectives required for entrepreneurial success and be able to evaluate the contribution of government policies designed to develop an enterprise culture.
 

This is your introduction to the world of digital marketing in a global context. It builds on your earlier module Contemporary Marketing Communications and will help give you insights into a range of contexts including mobile advertising, in-game advertising and user generated advertising.  

This will help to prepare you for your final year modules and also enhances your employability skills with the opportunity to engage you with practical and written assessments linked to creative industry scenarios.
 

This is your introduction to the nature, scope and characteristics of the various marketing and sales strategies used in the retail industry and how they are evolving, in line with changing customer buying habits and expectations. 

You will look at the drivers impacting on the sector and the interaction between digital platforms and physical outlets, combined with new technologies, to enhance the customer experience and bring new efficiencies to retail sales and marketing. You’ll build your knowledge of how these various factors can combine to create the ideal Omnichannel retail experience for the customer.
 

Supply chain management is concerned with managing and controlling the activities along a chain of supply. From procuring materials to delivering finished goods that satisfy customer orders. 

This module will help you study, in a global context, the processes necessary to strategically manage the flow of materials and products in order to achieve a competitive advantage. You’ll examine how effective logistics and purchasing systems can become key business enablers. Also you’ll look at how the management of international supply chains must form a significant element of the strategy of any organisation operating on a global basis. By the end of the module you’ll gain a deep understanding of the various threads in a supply chain and that an improved supply chain can be of a significant benefit for a whole business.
 

A work placement is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer.

Many students are offered graduate positions by their placement employer. Students have enjoyed challenging positions at Aldi, Disney, BMW, GlaxoSmithKline, Harley-Davidson, TNT, Warner Brothers and Xerox, among many others.

During your placement there is a fee which is paid to the university (see the tuition fees section for details). It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role. Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location.

Learn more about how Oxford Brookes Business School supports students secure a work placement.

You’ll receive appropriate supervision and guidance, on a topic you select to study in depth from your course. You will engage in research and employ methodologies which will progress your understanding of the process of research, and you’ll also use material that is at the forefront of the topic you’ve selected.

You will practise marketing problem-solving using marketing communications throughout this module. Also from taught input and practical exercises you’ll develop a holistic view of marketing communications campaigns, their role and how they are developed, managed and evaluated in a variety of sectors and situations. You will progress your knowledge of marketing communications tools, and your ability to conduct independent research into a variety of markets and sectors. You’ll further develop, sharpen and utilise your skills that can be used and applied to a marketing communications-focused area.

This module provides you with an in-depth focus on the skills involved in evaluating business ideas, the practical steps involved in launching a business and the necessary processes of winning the finance. The module also addresses those issues that ventures must consider when planning an exit strategy and so focuses attention on the purpose of business enterprise. In Semester 1 this module explores contemporary theories of entrepreneurship and applies them to real life case studies. In Semester 2 the module focuses upon the preparation of a complete plan for a new business, capable of attracting funding.

On successful completion of this module, you will be able to apply appropriate analytical concepts to provide support for untried venture proposals, understand the range of technical issues faced by those in start-up ventures and reflect on application of entrepreneurship theory, based on experience in a practical setting.
 

Business to Business (B2B) marketing is increasingly operating on digital platforms and it is predicted to further grow but also to rapidly and continuously evolve. You may go into employment in a B2B context, for example an Advertising agency is in the B2B business and therefore it is very important for you to understand and evaluate how the Marketing concepts, that normally we refer to the consumers, are applied to the Business-to-Business environment. On this module, you’ll gain analytical skills and develop a data analysis mindset to evaluate the various stages of an effective marketing process and mediate between theory and reflections on significant case studies in B2B marketing.

You will explore the main concepts and theoretical models that underpin Public Relations (PR) and crisis management. Also you’ll look at the role of PR campaigns to influence and change consumer’s behaviour and consider what goes into creating a successful PR plan. Examining how organisations manage and respond to crises. You will learn how to conduct a crisis audit, and plan a response strategy across different communication channels.

An effective society is arguably one where people are civically engaged. It is one where they not only know about and are conscious of social and environmental issues and imbalances, but are also motivated to step forward: whether through managing nonprofit organisations, leading social campaigns or through consumer behaviour such as donating, volunteering or boycotting. 

On this module, you will deepen your knowledge of the role of marketing in strengthening engagement with the nonprofit sector, and how behaviour change is achieved through social marketing campaigns. 
 

The module aims to develop critical thinking in evaluating the application of change management theory and normative practices to challenges taking place in organisations and wider society. The literature used in the module draws on a breadth of sources including the mainstream and contemporary literature on change management. It aims to increase personal reflexivity and self-awareness. 

After completing this module, you will have an understanding of the nature of change and key theories, frameworks, principles and practices relevant for the management and leadership of change. You'll be able to evaluate critically the actions taken by those leading change. You will be better prepared to lead and manage change in your own managerial careers and have an increased awareness of your own potential for ongoing personal development in leading and managing change.