In Year 1 you will gain a comprehensive insight into essential areas of business and marketing management. In addition, the Foundations for Academic Success (FAS) module supports you in making the transition to university-level study. It is closely linked with the Marketing in Context module, in which you practise the skills developed in FAS.
In Year 2 and your final year, in addition to studying the compulsory modules which cover the core elements of marketing management, business strategy and finance, you can choose from a number of optional modules covering a wide range of marketing and business areas and issues. Within this, you have the option to include a 'specialism' – a suite of related modules, focusing on a particular area of marketing.
Marketing Communications specialism
Within this specialism you learn how to plan, implement and evaluate promotional tools, including advertising, PR and digital media. The following modules are included:
- Essentials of Marketing Communications
- Digital Marketing Communications
- Campaign Management and Development.
This specialism will prepare you for a career in marketing communications, whether working in a marketing services agency or within a marketing department. The teaching team has close links with leading marketing communications agencies which provide speakers and live projects. This specialism is also designed to enable you to sit the examination for the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.
Within this specialism, you learn to create and deliver a successful service experience within an international retail context, from producer to end consumer. The following modules are included:
- Creating and Delivering the Retail Brand
- Buying, Merchandising and Store Design
- Managing the International Retail Business.
This specialism will prepare you for a career in the retail sector or within those organisations supplying it with goods and services.
Please see the course structure chart.
As courses are reviewed regularly as part of our quality assurance framework, the module you choose from may differ from the ones listed here.
You can spend your third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer.
Many students are offered graduate positions by their placement employer. Students have enjoyed challenging positions at Aldi, Disney, BMW, GlaxoSmithKline, Harley-Davidson, TNT, Warner Brothers and Xerox, among many others.
During your placement there is a fee which is paid to the university. It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role.
Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location.
For more information about the fees please go to the Fees/Funding section.
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year.
Studying abroad provides an amazing opportunity to add value to your studies by:
- Improving your employment prospects within an international market
- boosting your language skills
- building your confidence in adapting to new situations
- improving your knowledge of different cultures.
- While on exchange you will gain credits which count towards your degree.
We have more than 100 partner universities around the world. Funding is available through the Erasmus scheme, and also via some international programmes such as the Santander Student Awards.
There is also a European work placement programme which gives you the chance to work abroad as part of your studies.
For more information, visit our pages on studying abroad and exchanges.
Free language courses for students - the Open Module
Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.
Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.
Essential purchases It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
On rare occasions we may need to make changes to our course programmes after they have been published
on the website. For more information, please visit our
Changes to programmes