Find a courseExpand
Business and Marketing Management
Marketing is at the heart of any successful organisation. It provides the vital link between the marketplace and strategic decision making. On our Business and Marketing degree you will gain a deep understanding of marketing in an international business context. This will enable you to respond to the differing needs of a diverse range of organisations.
You will gain theoretical knowledge, skills and opportunities to apply it creatively to solve complex real-world problems.
Our teaching staff have relevant research and business experience. And will work with leading practitioners to prepare you for the world of work after graduation.
You will have the skills required to be an effective, confident and reflective manager, including:
- critical analysis
- team working
- problem solving.
We now ranked Top 20 in the 2021 Complete University Guide rankings for Marketing (Published 2020).
How to apply
Questions about fees?
Contact Student Finance on:
Questions about fees?
Please note tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.
Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.
|Additional costs||Amount (£)|
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
|You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand.||£20-60 per book|
Accommodation fees in Brookes Letting (most do not include bills)
|£94-265 per week|
Accommodation fees in university halls (bills included, excluding laundry costs)
|£122-180 per week|
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41.
Students are responsible for their own travel to and from university for classes. BrookesBus travel is subsidised for full-time undergraduate students that are on a course with a fee of £9,250 or more, or living in an Oxford Brookes hall of residence. There is an administration fee for the production of a BrookesKey.
Financial support and scholarships
Featured funding opportunities available for this course.
All financial support and scholarships
Learning and assessment
Year 1 provides an insight into essential areas of business and marketing management.
Year 2 and the final year covers the core elements of marketing management, business strategy and finance. You can choose from a range of optional modules. And you have the option to include a 'specialism' focusing on a particular area of marketing.
Marketing Communications specialism
You'll learn how to plan, implement and evaluate promotional tools. This includes advertising, PR and digital media.
This will prepare you for a career in marketing communications, in a marketing services agency or a marketing department.
Our teaching staff have links with leading agencies who provide speakers and live projects.
You can also opt to take the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.
You'll learn to create and deliver a successful service experience within an international retail context, from producer to end consumer.
This specialism will prepare you for a career in the retail sector or in organisations supplying goods and services.
You have the option to start this course in January. In each of your three years, you will study your first semester between January and May and your second semester between September and December. There will be no teaching during June, July and August.
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.
After you graduate
After graduation you will be prepared for a managerial career in business, marketing, marketing communications, retail or logistics in a range of organisations. Many students go on to graduate training schemes in companies such as Marks & Spencer, Johnson & Johnson, Virgin Mobile, Intel, Aldi and Proctor & Gamble. Our Careers Centre provides support in finding the right job for you.
If you are interested in postgraduate study, Oxford Brookes University Business School offers a wide range of courses from certificates and diplomas to master's degrees, including our MBA programme. There is also a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD.
Free language courses
Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.
Information from Discover Uni
For more information, please visit our Changes to programmes page.