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Business and Marketing Management

BA (Hons) - single

Oxford Brookes Business School

Marketing is at the heart of any successful organisation, providing the vital link between the marketplace and strategic decision making. On this course you will acquire an in-depth understanding of marketing in an international business context, enabling you to respond to the differing needs of a diverse range of organisations.

You will gain theoretical knowledge and the skills and opportunities to apply it creatively in solving complex real-world problems. Academic staff with relevant research and business experience, supported by leading practitioners, will prepare you for the world of work after graduation.

This degree shares a common first year with Marketing Management. You can switch between these courses at the end of your first year.

Oxford Brookes University has gone up four places in the 2018 Complete University Guide rankings for Marketing and is now 18th on the table.

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Typical offers

UCAS Tariff points: 120

Available start dates

January 2019 / September 2019 / January 2020 / September 2020

Teaching location

Headington Campus

Course length

  • Full time: 3 years, or 4 with work placement
  • Part time: up to 8 years

UCAS code


For full application details, please see the 'How to apply / Entry requirements' section.

  • You will develop the functional knowledge and strategic thinking required to be an effective, confident and reflective manager and you will be equipped with key skills, such as critical analysis, communication, team working and problem solving.
  • During your second and final years you can choose to follow an individually tailored business and marketing course or you can choose to specialise in retailing or marketing communications.
  • You will be prepared for a managerial career in business, marketing, marketing communications, retail or logistics in a range of organisations. Many students go on to graduate training schemes in companies such as Marks & Spencer, Johnson & Johnson, Virgin Mobile, Intel, Aldi and Proctor & Gamble.
  • It is an exciting time to join our Business School as we have recently moved to new premises at our Headington Campus. The university has invested £30m to provide a new home for the Business School, including a lecture theatre, teaching rooms, social learning space and a café. This gives you first-class learning spaces close to university facilities, student halls and the city centre.

In Year 1 you will gain a comprehensive insight into essential areas of business and marketing management. In addition, the Foundations for Academic Success (FAS) module supports you in making the transition to university-level study. It is closely linked with the Marketing in Context module, in which you practise the skills developed in FAS.

In Year 2 and your final year, in addition to studying the compulsory modules which cover the core elements of marketing management, business strategy and finance, you can choose from a number of optional modules covering a wide range of marketing and business areas and issues. Within this, you have the option to include a 'specialism' – a suite of related modules, focusing on a particular area of marketing.

Additionally, you will be supported in the development of your employability within the curriculum throughout all the years of study.

Marketing Communications specialism

Within this specialism you learn how to plan, implement and evaluate promotional tools, including advertising, PR and digital media. The following modules are included:

  • Integrated Marketing Communications
  • Campaign Management and Development.

This specialism will prepare you for a career in marketing communications, whether working in a marketing services agency or within a marketing department. The teaching team has close links with leading marketing communications agencies which provide speakers and live projects. This specialism is also designed to enable you to sit the examination for the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.

Retail specialism

Within this specialism, you learn to create and deliver a successful service experience within an international retail context, from producer to end consumer. The following modules are included:

  • Creating and Delivering the Retail Brand
  • Developing the Contemporary Retail experience

This specialism will prepare you for a career in the retail sector or within those organisations supplying it with goods and services.

Study modules

Please see the course structure chart.

As courses are reviewed regularly as part of our quality assurance framework, the module you choose from may differ from the ones listed here.

Work placements

You can spend your third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer.

Many students are offered graduate positions by their placement employer. Students have enjoyed challenging positions at Aldi, Disney, BMW, GlaxoSmithKline, Harley-Davidson, TNT, Warner Brothers and Xerox, among many others.

During your placement there is a fee which is paid to the university. It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role.

Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location.

For more information about the fees please go to the Fees/Funding section.

Study abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year.

Studying abroad provides an amazing opportunity to add value to your studies by:

  • Improving your employment prospects within an international market
  • boosting your language skills
  • building your confidence in adapting to new situations
  • improving your knowledge of different cultures.
  • While on exchange you will gain credits which count towards your degree.

We have more than 100 partner universities around the world. Funding is available through the Erasmus scheme, and also via some international programmes such as the Santander Student Awards.

There is also a European work placement programme which gives you the chance to work abroad as part of your studies.

For more information, visit our pages on studying abroad and exchanges.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:

  • studying at a Brookes partner college
  • studying on any of our teacher education courses or postgraduate education courses.

Essential purchases

It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.

Programme changes

On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our Changes to programmes page.

Teaching and learning

On this course your learning experience will be exciting and challenging. You will develop the necessary skills to confidently take on the demands of graduate jobs in leading international businesses. 

You will experience a range of teaching methods including lectures, seminars and workshops. In addition, you will take part in activities such as group projects, presentations, role plays, analysis of numerical data, discussions of topical material and computer-based simulations.

This course is taught by leading academics who are renowned experts, researchers and consultants in the field of business and marketing management. You will have close contact with your academic adviser throughout.

Time spent in different learning activities

Year Lectures, seminars or similar Independent study Placement
1 16%84%0%
2 15%85%0%
3 (sandwich year)1%0%99%
4 13%87%0%

Approach to assessment

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.

Breakdown of assessment methods used on this course

Year Written exams Practical exams Coursework
1 18%5%78%
2 35%9%56%
3 (sandwich year)0%50%50%
4 13%8%80%

Tuition fees

Home/EU - full time fee: 2018/19: £9,250. 2019/20: £9,250.

Home/EU - part time fee: 2018/19: £750 per single module. 2019/20: £750 per single module.

Home/EU - sandwich placement fee: 2018/19: £1,380. 2019/20: £1,380.

International - full time: 2018/19: £13,360 2019/20: £13,630

International - sandwich placement fee: 2018/19: £3,920 2019/20: £4,000

Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning home and EU students at the maximum permitted level.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed in the 'This course in detail' window above.

Questions about fees?
Contact Student Finance on:
+44 (0)1865 483088

Funding and scholarships

For general sources of financial support, see:

Typical offers

UCAS Tariff points: 120

A-Level: BBB or equivalent

Wherever possible we make our conditional offers using the UCAS Tariff. This combination of A-level grades would be just one way of achieving the UCAS Tariff points for this course.

IB Diploma: 31 points


AS-levels will be recognised in place of a maximum of 1 A-level (may include 12-unit vocational A-level). Key skills are not required but would be a positive feature of an application, as would free-standing AS-levels such as Critical Thinking.


If you accept a Conditional offer to this course as your Firm choice through UCAS, and the offer does not include a requirement to pass an English language test or improve your English language, we may be able to make the offer Unconditional.   Please check your offer carefully where this will be confirmed for each applicant.


Specific entry requirements

GCSE: Mathematics (grade C/grade 4 or above) and English (grade C/grade 4 or above)

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an  international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our  pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

How to apply

International applicants

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Oxford Brookes operates the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

Why Oxford is a great place to study this course

As one of the most famous cities in the world, Oxford is a great place to be a student. One in five people in the city is a student, so places, events, amenities and facilities are geared towards university life. Find out all about being a student in Oxford on our Student Life pages.

Oxford has a growing hi-tech community with many businesses located in the city and surrounding area. It is just over an hour from the hub of business life in London, The City, with easy access to international airports.

Specialist facilities

At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.

The Clerici Building has undergone a huge redevelopment creating a new home for the Business School, including a lecture theatre, teaching rooms, social learning spaces and a café. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.

General support services

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Personal support services

We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need to be relaxed, happy and healthy throughout your studies.

Professional accreditation

The Marketing Communications specialism has been accredited by the Institute of Direct and Digital Marketing (IDM). Students who follow this specialism can choose to register with the IDM and sit the IDM’s own externally set examination (additional registration and examination fees are payable to the IDM) in order to gain the IDM Certificate in Direct and Digital Marketing.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Oxford Brookes University has joined forces with CIM to give you the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career. If you choose to take up the exemptions, after graduation, this will be an additional cost.

Career prospects

After graduation you will be prepared for a managerial career in business, marketing, marketing communications, retail or logistics in a range of organisations. Many students go on to graduate training schemes in companies such as Marks & Spencer, Johnson & Johnson, Virgin Mobile, Intel, Aldi and Proctor & Gamble. Our Careers Centre provides support in finding the right job for you.

Further study

If you are interested in postgraduate study, Oxford Brookes University Business School offers a wide range of courses from certificates and diplomas to master's degrees, including our MBA programme. There is also a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD.

Course downloads

  • Undergraduate Business Degrees brochure
  • Course Structure Chart: Business and Marketing Management
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