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Business and Marketing Management

BA (Hons)

Key facts

UCAS code


Start dates

September 2019 / January 2020 / September 2020



Course length

Full time: 3 years, or 4 with work placement

Part time: up to 8 years


Oxford Brookes Business School

UCAS Tariff Points


  • Chartered Institute of Marketing
  • Institute of Direct and Digital Marketing


Marketing is at the heart of any successful organisation. It provides the vital link between the marketplace and strategic decision making. On our Business and Marketing degree you will gain a deep understanding of marketing in an international business context. This will enable you to respond to the differing needs of a diverse range of organisations.

You will gain theoretical knowledge. And skills and opportunities to apply it creatively to solve complex real-world problems.
Our teaching staff have relevant research and business experience. And will work with leading practitioners to prepare you for the world of work after graduation.

You will have the skills required to be an effective, confident and reflective manager, including:

  • critical analysis
  • communication
  • team working
  • problem solving.

This degree shares a common first year with Marketing Management. You can switch between these courses at the end of your first year.

We now ranked 18th in the 2018 Complete University Guide rankings for Marketing (a move up of four places). 

How to apply

Typical offers

UCAS Tariff Points: 120

A Level: BBB

IB Points: 31


Wherever possible we make our conditional offers using the UCAS Tariff. This combination of A-level grades would be just one way of achieving the UCAS Tariff points for this course.

If you accept a Conditional offer to this course as your Firm choice through UCAS, and the offer does not include a requirement to pass an English language test or improve your English language, we may be able to make the offer Unconditional.   Please check your offer carefully where this will be confirmed for each applicant.

If you don’t achieve the required tariff points you can apply to join a foundation course or international foundation course to help to reach the required level for entry onto this degree.

Entry requirements

Specific entry requirements

GCSE: Mathematics (grade C/grade 4 or above) and English (grade C/grade 4 or above)



Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry with credit for prior learning. Each application is individually assessed by our credit entry tutors. 

If you would like more information about whether or not you may be eligible for the award of credit, for example from an HND, partly-completed degree or foundation degree, please contact our Admissions team.

We operate the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

Application process

Full time Home / EU applicants

Apply through UCAS

Part time Home / EU applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home/EU Full Time

Home/EU Part Time
£750 per single module

Home/EU sandwich (placement)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:

Tuition fees

Home/EU Full Time

Home/EU Part Time
£750 per single module

Home/EU sandwich (placement)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:
+44 (0)1865 483088

Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning home and EU students at the maximum permitted level.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

Additional costs


It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.

Learning and assessment

Year 1 provides an insight into essential areas of business and marketing management.

Year 2 and the final year covers the core elements of marketing management, business strategy and finance. You can choose from a range of optional modules. And you have the option to include a 'specialism' focusing on a particular area of marketing.

Marketing Communications specialism
You'll learn how to plan, implement and evaluate promotional tools. This includes advertising, PR and digital media.

This will prepare you for a career in marketing communications, in a marketing services agency or a marketing department. 

Our teaching staff have links with leading agencies who provide speakers and live projects. 

You can also opt to take the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.

Retail specialism
You'll learn to create and deliver a successful service experience within an international retail context, from producer to end consumer.

This specialism will prepare you for a career in the retail sector or in organisations supplying goods and services.

Students sitting around table in the John Henry Brookes Building

Study modules

Year 1

Accounting and Financial Information*

Choose 2 optional modules from this list

Creativity for Marketing, Developing and Planning Events, Digital Technology and Maths for Business, Raising Individual Financial Awareness, Plus language options.

Foundations for Academic Success (2 module credits)*

Marketing in Context (2 module credits)*

Marketing Research*

Year 2

Applied Financial Skills*

Business Strategy for Competitive Advantage*

Choose 2 optional modules from this list

Creating and Delivering the Retail Brand, Digital Marketing, Environmentally Sustainable Business, Independent Study in Business, Managing the Digital Business, Introduction to People Management, Managing the Customer Experience, Managing Business Operations, Integrated Marketing Communications, Plus language options.

Exploring and Enhancing Employability*

Principles of Marketing Management (2 module credits)*

Product and Brand Management*

Year 3 (optional placement year)

Optional Work Placement Year (includes a Placement Search and Preparation module in your second year)

A work placement is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer. Many students are offered graduate positions by their placement employer. Students have enjoyed challenging positions at Aldi, Disney, BMW, GlaxoSmithKline, Harley-Davidson, TNT, Warner Brothers and Xerox, among many others. During your placement there is a fee which is paid to the university (see the tuition fees section for details). It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role. Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location.

Year 4 (or year 3 if no placement)

Choose 4 modules from this list (Honours)

Campaign Management and Development (2 module credits), Developing the Contemporary Retail Experience, Dissertation in Business and Marketing, Management (2 module credits), Entrepreneurial Business Management (2 module credits), Independent Study, International Marketing, Marketing Analysis, Contemporary Consumer Behaviour.

Contemporary Issues in Marketing Management (Honours)

Professional Practice (Honours)

Strategic Marketing Management (2 module credits) (Honours)

* = Required

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Learning and teaching

Your learning experience will be exciting and challenging. You will develop the necessary skills to take on the demands of graduate jobs in leading international businesses. 

Teaching methods and activities include:

  • lectures
  • seminars
  • workshops
  • group projects
  • presentations
  • role plays
  • analysis of numerical data
  • discussions of topical material
  • computer-based simulations.

Our teaching staff are leading academics who are renowned experts, researchers and consultants in the field of business and marketing management. You will have close contact with your academic adviser throughout the course.

  • Lectures and seminars
  • Placement
  • Other learning activities (including group work, research, conferences etc.)

Year 1

  • Lectures and seminars - 16%
  • Placement - 0%
  • Other learning activities (including group work, research, conferences etc.) - 84%

Year 2

  • Lectures and seminars - 15%
  • Placement - 0%
  • Other learning activities (including group work, research, conferences etc.) - 85%

Year 3 (optional placement year)

  • Lectures and seminars - 1%
  • Placement - 99%
  • Other learning activities (including group work, research, conferences etc.) - 0%

Year 4 (or year 3 if no placement)

  • Lectures and seminars - 13%
  • Placement - 0%
  • Other learning activities (including group work, research, conferences etc.) - 87%

Learning and teaching percentages are indicative. There may be slight year-on-year variations.


Assessment methods used on this course

Assessment methods include:

  • written exams
  • practical exams
  • coursework.

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours. 

  • Written
  • Coursework
  • Practical

Year 1

  • Written - 18%
  • Coursework - 77%
  • Practical - 5%

Year 2

  • Written - 35%
  • Coursework - 56%
  • Practical - 9%

Year 3 (optional placement year)

  • Written - 0%
  • Coursework - 50%
  • Practical - 50%

Year 4 (or year 3 if no placement)

  • Written - 12%
  • Coursework - 80%
  • Practical - 8%

Assessment method percentages are indicative. There may be slight year-on-year variations.

Study Abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

After you graduate

Career prospects

After graduation you will be prepared for a managerial career in business, marketing, marketing communications, retail or logistics in a range of organisations. Many students go on to graduate training schemes in companies such as Marks & Spencer, Johnson & Johnson, Virgin Mobile, Intel, Aldi and Proctor & Gamble. Our Careers Centre provides support in finding the right job for you.

Further study

If you are interested in postgraduate study, Oxford Brookes University Business School offers a wide range of courses from certificates and diplomas to master's degrees, including our MBA programme. There is also a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD.

Our Staff

Neil Brooks

Neil brings to his teaching a wealth of real-world experience gained from a mix of senior marketing positions at very large international corporations as well as consultancy work with very small firms.

Read more about Neil

Free language courses

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.