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Communication, Media and Culture

BA (Hons)

Key facts

UCAS code


Start dates

September 2023


Harcourt Hill

Course length

Full time: 3 years

Part time: up to 6 years

UCAS Tariff Points



On our Communication, Media and Culture degree you'll study the media and creative and cultural industries - examining areas like audiences, industry practices and how they connect to our wider culture.  

The course is structured around the three key themes of communication, media and culture. You can focus on one theme, or on all three, according to your interests and career ambitions.

Our teaching staff use a mix of theoretical and practical work. You'll learn the principles of communication across a range of media and cultural contexts. And you'll gain the key analytic and creative skills for your future career.

You'll build a portfolio of skills to keep up with the changing nature of the industry. And learn how to:

  • exchange information
  • understand audience needs
  • create personal and business relationships over a variety of communication technologies and media platforms.

Oxford has many cultural institutions, and a flourishing new media industry. It is also home to world-leading broadcast, publishing and PR organisations.

Joint honours options

You can also study this course as part of a joint honours degree. This course can be joined with:

How to apply

Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.

Standard offer

UCAS Tariff Points: 104

A Level: BCC

IB Points: 29


Contextual offer

UCAS Tariff Points: 88

A Level: CCD

IB Points: 27


Further offer details

For combined honours, normally the offer will lie between the offers quoted for each subject.

Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions:

Entry requirements

Specific entry requirements

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences


English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry part-way through the course for students who have credit from previous learning or relevant professional experience.

Find out more about transferring to Brookes. If you'd like to talk through your options, please contact our Admissions team.

Application process

Full time Home (UK) applicants

Apply through UCAS

Part time Home (UK) applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time international applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home (UK) full time

Home (UK) part time
£1,155 per single module

International full time

Home (UK) full time

Home (UK) part time
£1,155 per single module

International full time

Questions about fees?

Contact Student Finance on:

Tuition fees

2022 / 23
Home (UK) full time

Home (UK) part time
£1,155 per single module

International full time

2023 / 24
Home (UK) full time

Home (UK) part time
£1,155 per single module

International full time

Questions about fees?

Contact Student Finance on:

+44 (0)1865 483088

Please note tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.

The published course and module descriptions were accurate when first published and remain the basis of the course, but the University has had to modify some course and module content in response to government restrictions and social distancing requirements

Learning and assessment

On this course, you’ll explore concepts, ideas and practical skills needed for careers in communications, the media and culture. 

In your first year, you’ll gain a key understanding of communications, digital culture and the media. You’ll also develop your critical, analytical and specialist writing skills.

In your second year, you’ll be able to focus on areas that interest you like power dynamics in society or gender and race in the media. You can also develop practical expertise by building a website, or filming and broadcasting a news bulletin.

In your final year, you can focus on what you really care about, including your dissertation subject. You’ll also be able to gain applicable experience in areas like branding, journalism and podcasting. 

You’ll be taught by tutors who have extensive experience in the national media and local government. You'll also hear from and meet media and communication industry professionals like: 

  • Independent TV producers
  • International News reporters
  • Brand marketing professionals
  • Activists
Students sitting around table listening to the tutor

Study modules

Year 1

Compulsory modules

Producing and Editing Text for Publication

Do you aim to be an excellent writer? Do you want to capture your readers’ attention, switch easily between genres, and write well for different audiences?

In this module, you’ll sharpen the tools you need for really good writing. You’ll learn the practical skills of authoring and editing needed to produce effective texts. Most importantly, you’ll put your skills into practice, creating a portfolio of written work in various genres, as well as editing other people’s writing.

Investigating Communication, Media, and Culture

In this module, you’ll gain the skills you need to become an independent learner and researcher. You’ll develop your ability in:

  • identifying typical research practices
  • interpreting the evidence produced by original research
  • critically evaluating the arguments in which research is presented.

You’ll also develop the skills in argumentation that you’ll need to explain your understanding, and ability to present your evaluation in writing.



Understanding Communication

In this module, you’ll learn three approaches to the study of communication - process, semiotic and cultural. You’ll study elements of human communication and how theoretical models of communication can be applied to the real world. You’ll consider such issues as: 

  • cultural differences in communication
  • how meaning is created
  • the role of the ‘self’ in communication
  • how we learn to communicate. 

You’ll work as part of a small group to answer quizzes, produce a handout, understand concepts relevant to the study of communication and make a presentation.

Understanding Culture

What do we mean when we talk about ‘culture’? How do human ideas, customs and behaviours become a way of life? In this module, we’ll investigate the key theories and concepts of culture. You’ll gain invaluable critical skills as you reflect on different aspects of culture. And you’ll explore the impact of modern culture on individuals and society today. 

You’ll explore cultural artefacts. And we’ll discuss three key themes: identity, power and representation.



Understanding Digital Cultures

Are you interested in exploring how digital technologies are shaping our everyday lives within commercial, educational, social and entertainment contexts? In this module, you’ll explore the impact changing digital cultures have on our institutions, communication practices and consumption habits. You’ll examine aspects of digital cultures through some of the objects and practices that you yourself  engage with. You’ll be given opportunities to reflect on issues of identity, relationships, privacy, truth, and power through researching aspects of your own digital life and experiences. 



Understanding Media

The mass media are of profound importance to all of us living in today's instantaneous, globally connected, advertising-saturated societies. But what are the media? And how do they affect us? In this module you’ll examine key concepts and concerns in the study of the media. Analysing a wide range of contemporary examples, you’ll explore the ways in which the media are used for communication, consumption and control. From Derren Brown to Fleabag, from The Times to The Matrix, you’ll employ a range of theories and probes to learn more about the impact and significance of the media.

Optional modules

Theory of Knowledge

What does it mean to know something? Is knowledge different from mere belief? And is knowledge actually possible?

In this module, you’ll get to know the great thinkers of the past, and explore what they say about knowledge. You’ll explore the minds of:

  • Plato 
  • Descartes
  • Hume
  • Locke
  • Berkeley

You also focus on key debates about knowledge today. You’ll gain fantastic analytical skills as you consider:

  • the meaning of perception 
  • if we can know something through hearsay 
  • if we can know the world beyond our minds 
  • if there can be a scientific account of knowledge.

Language Acquisition

From baby talk to babbling, how do we acquire language from a young age? In this module, you’ll get to grips with language acquisition and its core areas, including how infants process language, and how we may learn more than one language. You’ll dive into debates on language acquisition and development. You’ll also gain core analytical skills, as you use linguistic evidence to advance theories of language acquisition and development.

Creative Writing (Introduction)

In this module, you’ll enhance your power and ability as a creative writer. You’ll attend workshops where you’ll learn through reading, writing, discussion and feedback. You’ll practise your own writing, explore the interplay of creativity and craft, and analyse how you work as a writer. You’ll join other students in exploring key approaches in poetry and prose, through:

  • practical writing exercises 
  • discussing each other’s work
  • critically analysing the work of published writers
  • exploring key writing practices. 

You’ll produce a portfolio of original creative writing, as well as a study of the aims and processes of your creative work. You’ll develop excellent writing habits, and the ability to reflect on your own writing practices. You’ll also understand the literary and cultural context of your own writing.

Year 2

Compulsory modules

Communication, Culture and Organisations

How do individuals relate and interact with each other in organisations? Do we lose a sense of our identity within corporations, or find ourselves through a sense of belonging to an organisation with a strong culture? In this module, you’ll analyse the importance of communication and cultural practices within organisations from both an individual and company perspective. You will examine organisations from a multi-disciplinary perspective with a view to appreciating the challenges of the modern workplace. You will acquire interpretive tools through which you can understand the complex dynamics within the media, creative, and cultural industries in which you are likely to work in the future.



Digital Media and Youth Identities

You'll investigate the role of digital media in young people's identity practices across a range of practices and platforms. You'll look at changing ways in which commercial, political and social identities are researched and understood online. This includes how selfhood is expressed and communicated,  perceptions of private and public identity, and issues of engagement and exclusion by gender, age, class and geopolitics. You’ll also consider adult perceptions and representations of digital worlds and their youthful inhabitants, and how far these match youth experiences.


Persuasive Communication

How can the skills in persuasive speaking (rhetorics) help us understand and solve cultural problems? In this module, you’ll gain invaluable speaking and writing skills for your future career. You’ll also understand key rhetorical practices and how they affect society. You’ll explore the rhetorical tools likely to produce social change. You’ll put these to use, crafting persuasive messages that are:

  • clear
  • attractive
  • well-crafted
  • ethical.

You’ll become a skilled writer and speaker, able to take into account your audience, message and genre as you craft persuasive language.  

Audiences, Users and Producers

On this module you’ll look at the role of the audience in mass communication, and how understanding of this shapes approaches to research. You’ll examine conceptualisations of media audiences from early media panics to contemporary ideas about users and 'prod-users 'online. In workshops you’ll consider a range of approaches to audience research, from 'creative  play' methods to ways of understanding the audience in the digital age. As you develop your understanding of theory and method in audience research, you’ll be able to apply this to your own research.


Research Methods

In this module, you’ll develop your skills in research methods so that you are ready to carry out small-scale research projects at university and in the world of work. You’ll design and use various data collection methods, such as questionnaires and interviews, and gain practical experience of data analysis techniques (both quantitative and qualitative). You’ll look at important methodological issues such as sampling, reliability, validity and ethics. You’ll also learn how to carry out a literature review, a key skill for undertaking a dissertation in your final year.

Optional modules

Design for Online Communication

Designing a successful website requires specialist skills, knowledge and creativity. In this module, you’ll examine issues of design, layout, usability and accessibility, and find out how to create a site that’s both attractive and easy to navigate. You’ll be introduced to the fundamental practical elements of web design, including HTML and CSS, and create a site of your own design using established software. No previous experience of web design is needed.

Making News

What makes a story newsworthy? How can we spot fake news? In this module, you’ll explore key issues including questions of balance and bias, the style and format of TV news and the global news environment, including CNN and Al-Jazeera. You’ll link theoretical issues to practice through the analysis of TV news items, before working in a team to write, film and edit your own news bulletin.

Language, Culture and Globalisation

In this module, you’ll explore the relationship between language, culture and globalisation. You’ll gain key analytical skills as you observe how language operates in local and global contexts. You’ll look at language through a sociolinguistic approach - considering the relationship between language and society and how they affect each other. You’ll explore how English rose to become an international language, spoken in countries all over the world. You’ll explore a range of topics, including: 

  • language and gender
  • language and politics
  • language and standardisation 
  • globalisation discourses
  • linguistic imperialism (when we impose our language on speakers of another language).

Intercultural Communication

In this module, you’ll get to grips with intercultural identity (connections between cultures) and intracultural identity (connections between people of the same culture). You’ll gain core ethnographic knowledge for your degree, meaning you’ll gain a strong awareness of how to study people and their cultures. You’ll dig into the philosophical foundations of critical theory. You’ll also gain strong self-awareness, as you analyse your own cultural traditions and norms. You’ll explore the dimensions of your own identity, and develop sensitivity to seeing the world as others see it.

Culture, Gender and Sexuality

What does it mean to say ‘woman’? Are binary conceptions of gender unhelpful? This module challenges you to question your ‘common sense’ understanding of terms such as gender and sexuality, and to think about how such terms are used in contemporary culture. You’ll draw on insights from many disciplines, including:

  • gender studies
  • critical theory
  • queer theory
  • feminist criticism.

Independent Study in Communication, Media and Culture

In this module, you undertake individual or group work on an appropriate topic. You’ll work on a clearly defined topic, under supervision and with approval from the module leader. The independent study gives you the chance to reflect critically on your learning, and to make connections between themes and questions you’ve encountered in other modules.

Year 3

Compulsory modules


In this module, you undertake independent research on a topic in Communication, Media and Culture that particularly fascinates you. You’ll have the support of an expert supervisor who will help you define a key issue and develop it into a dissertation.

Optional modules

Branded Communication: Collectivity and Identity

What does ‘identity’ mean in a market-driven society? To what extent do we live our lives through brands? And what happens to the values of not-for-profit organisations when they adopt branding techniques developed for businesses? 

These are the types of questions you’ll encounter in this module, which looks at how organisations manage their public images. You’ll examine the practices that support brand image, including advertising, PR and sponsorship, discussing their practical effectiveness and their social implications. You’ll also look at how globalisation has affected branded communication, and at the impacts of developments such as e-commerce and social media. Through this module you’ll develop knowledge that’s relevant in the workplace, but also leads towards a critical understanding of one of the forces that shapes our lives.

Citizen Journalism and Civic Engagement

In this module, you’ll learn about citizen journalism and civic engagement in online contexts. You’ll study the growth of participatory journalism and its changing relationship with the mainstream press. You’ll consider the role of citizen journalism in democratic processes and look at how it can encourage people to become more socially active and informed. As well as engaging with these questions, you’ll develop your skills in information-gathering, interviewing and writing as you work on your own, original piece of op-ed or investigative journalism in the form of a blog or podcast. 

Critical Media Literacies

You'll analyse visual media like: 

  • film
  • television 
  • digital media
  • adverts 
  • pop videos

This will include cultural sites such as counter-culture, celebrity culture and consumer culture. You’ll investigate the creation of visual media text and how this contributes to their meaning. Taking in the wider cultures and contexts of production. Each week you'll approach a different theoretical area and/or genre such as hegemony, gender, or Reality TV. You'll combine theoretical and industrial perspectives, considering: media markets, audiences, genres and technologies. 

You'll engage with a range of theories that attempt to explain how media texts can reproduce cultural assumptions. And ways in which visual, textual conventions make meaning. You'll gain an understanding of how media texts construct meaning from individual, cultural and institutional perspectives. You'll develop textual analysis approaches. You'll also understand aspects of the technologies of meaning production.


Death of the Author and Birth of the Citizen Writer

You'll explore the changing nature of authorship and writing. By starting with Roland Barthes' declaration about the 'death of the author' and Foucault's question 'what is an author?'

You'll examine the role of the professional writer in the 18th century to the citizen journalist of the 21st century. You'll delve into the idea of the author being in constant flux. 

This will lead you to ask questions like:

  • Do we still 'need' authors?' 
  • Who are the authors now?'

Media and Propaganda: from War to Fake News

This module explores controversial social and political narratives in the media. Social and political groups have used the power of words and images to influence people for centuries - and still do today. You’ll examine propaganda from major twentieth century wars. You’ll analyse the modern media - and the powerful individuals who influence it. And you’ll examine how people harness social media today, to drive change. 


Special Topics in Communication, Media and Culture

This module allows you to engage in depth with compelling current issues in Communication, Media and Culture studies. You’ll take part in student-led discussions and seminar sessions, and develop your portfolio for the research part of this course. You’ll prepare a seminar presentation, giving you the chance to hone your skills in reviewing and evaluating a set of readings and in communicating your findings.

Subject to Culture 1: Individuality and Identity

We all like to think that we’re unique, with our own personality and identity, beliefs and ideas. But are we really all so different, or are we subject to a variety of cultural and social pressures that determine who we are? 

Examining a range of objects and artefacts that you have chosen, you’ll consider new and challenging ways of thinking about your place in culture, and about how culture places itself in you. In this honours level module we’ll investigate how we’re all subject to culture.


Subject to Culture 2: Selfhood and Subjectivity

What is the influence of social and cultural practices on our actions? In this module you will examine your relationship with several elements of culture, both as an individual and as a member of society. You will analyse how cultural factors influence values, identities, and the sense of self, including how these manifest in our daily lives and in our interactions with others. You will have the opportunity to explore many themes and theories. You will discuss topics like:

  • gender 
  • race 
  • subculture
  • disability
  • religion
  •  surveillance
  • ancient Greek practices of self-mastery

Independent Study in Communication, Media and Culture

In this module, you undertake individual or group work on an appropriate topic. You’ll work on a clearly defined topic, under supervision and with approval from the module leader. The independent study gives you the chance to reflect critically on your learning, and to make connections between themes and questions you’ve encountered in other modules.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Learning and teaching

You'll learn through a mixture of:

  • lectures
  • workshops
  • group seminars
  • expert tutorials
  • online methods.

You’ll develop a close working relationship with your tutors. And you’ll get regular feedback on your learning, as well as support with the areas you’d like to focus on. Your tutors carry out internationally recognised research, which directly informs your learning.



Assessment methods used on this course

You will be assessed 100% by coursework. This is to prepare you for the kind of work expected of a creative media and communication professional.

Alongside more traditional essays, your coursework will also include:

  • portfolios of creative and investigative work
  • news broadcasts
  • media and audience research reports
  • reflective journals, presentations
  • case studies
  • blogs
  • contributions to online forums
  • group work and more.

Our aim is to ensure that you develop your particular strengths and interests, as well as helping you to develop communication and research skills for the world beyond the University.

Study Abroad

You may be able to go on a European or international study exchange while you are at Oxford Brookes. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

After you graduate

Career prospects

Employers really value graduates who can assimilate information, communicate with clarity and empathy, and work as part of a team. You will develop and refine these skills and also gain the specialist knowledge you need to compete in today’s job market.

This course will prepare you for a variety of careers such as the new media, branding, marketing and advertising companies, public relations consultancies, journalism, media broadcasting, information and communication agencies, film production, education, publishing, fundraising, the civil and diplomatic service, and international organisations.

Read more about the destinations of some of our recent graduates.

Further study

Recent graduates have also gone on to postgraduate study in areas ranging from journalism to political communication, and from financial management to gender studies.

Oxford Brookes also offers both an MSc in Digital Media Production and an MA in Digital Publishing.

Student profiles

Free language courses

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Related courses

Information from Discover Uni

Full-time study

Part-time study

Programme Changes:

On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.