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Communication, Media and Culture

BA (Hons)

Key facts

UCAS code


Start dates

September 2019 / September 2020


Harcourt Hill

Course length

Full time: 3 years

Part time: up to 6 years


School of History, Philosophy and Culture

UCAS Tariff Points



On our Communication, Media and Culture degree you'll study the media and creative and cultural industries - examining areas like audiences, industry practices and how they connect to our wider culture.  

The course is structured around the three key themes of communication, media and culture. You can focus on one theme, or on all three, according to your interests and career ambitions.

Our teaching staff use a mix of theoretical and practical work. You'll learn the principles of communication across a range of media and cultural contexts. And you'll gain the key analytic and creative skills for your future career.

You'll build a portfolio of skills to keep up with the changing nature of the industry. And learn how to:

  • exchange information
  • understand audience needs
  • create personal and business relationships over a variety of communication technologies and media platforms.

Oxford has many cultural institutions, and a flourishing new media industry. It is also home to world-leading broadcast, publishing and PR organisations.

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How to apply

Typical offers

UCAS Tariff Points: 104

A Level: BCC

IB Points: 29


Wherever possible we make our conditional offers using the UCAS Tariff. This combination of A-level grades would be just one way of achieving the UCAS Tariff points for this course.

If you accept a Conditional offer to this course as your Firm choice through UCAS, and the offer does not include a requirement to pass an English language test or improve your English language, we may be able to make the offer Unconditional. Please check your offer carefully where this will be confirmed for each applicant.

For combined honours, normally the offer will lie between the offers quoted for each subject.

Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions:

Entry requirements

Specific entry requirements

GCSE: English Language at grade 4 or above

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences


English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry with credit for prior learning. Each application is individually assessed by our credit entry tutors. 

If you would like more information about whether or not you may be eligible for the award of credit, for example from an HND, partly-completed degree or foundation degree, please contact our Admissions team.

We operate the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

Application process

Full time Home / EU applicants

Apply through UCAS

Part time Home / EU applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home/EU full time

Home/EU part time
£750 per single module

International full time

Home/EU full time
£9,250 (subject to agreement by Office for Students)

Home/EU part time
£1,155 per single module

International full time

Questions about fees?

Contact Student Finance on:

Tuition fees

Home/EU full time

Home/EU part time
£750 per single module

International full time

Home/EU full time
£9,250 (subject to agreement by Office for Students)

Home/EU part time
£1,155 per single module

International full time

Questions about fees?

Contact Student Finance on:
+44 (0)1865 483088

Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning home and EU students at the maximum permitted level.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

Financial support and scholarships

For general sources of financial support, see our Fees and funding pages.

Additional costs

We do not expect students to purchase any compulsory course books, as they are all available in the library. In addition we make sure that all our programming modules are taught using free software.

Learning and assessment

Communication, Media and Culture at Oxford Brookes offers a wide range of modules, allowing you to select what most interests you.


These modules explore communication theory and practice, including:

  • interpersonal
  • persuasive
  • linguistic
  • organisational
  • institutional
  • corporate
  • business
  • management
  • marketing
  • branding
  • online and more.


You’ll explore media theory and practice, including:

  • questions of audiences
  • influence
  • propaganda
  • consumption
  • journalism
  • technologies
  • media production
  • video production
  • web design
  • publishing
  • civic engagement and more.


You’ll understand key aspects of contemporary culture, including:

  • focusing on questions of identity
  • society
  • youth
  • gender
  • globalisation
  • popular culture
  • television and film
  • music
  • urban environments
  • religion and more.
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Study modules

Year 1

Compulsory modules

Investigating Communication, Media, and Culture (compulsory for single honours)

This module is designed to provide students with the basic tools of argumentation and critical thinking needed to study Communication, Media and Cultural Studies effectively at university level. The module has a dual focus. On one hand, it prepares students to understand how knowledge is developed in these interrelated disciplines. These include the ability to identify and understand typical research practices, to interpret the evidence produced through original research, and to critically evaluate the arguments in which it is presented. On the other, it teaches the practical and rhetorical skills of argumentation that are needed to explain their understanding, discuss their interpretation and present their evaluation in the kind of writing that they will produce in a higher education context. This module forms the foundation of the research component of the Communication, Media and Culture programme, designed to cultivate students' skills as independent learners and researchers.

Understanding Communication (compulsory for single and combined honours)

In this module you will be introduced to the study of communication using three approaches: process, semiotic and cultural. You will study elements of human communication and how models of communication can be applied to the real world; how meaning is created; cultural differences in communication; the role of the "self" in communication, and; how we learn to communicate. You will work as part of a small group to answer quizzes, produce a handout, understand concepts relevant to the study of communication and make a presentation.

Understanding Culture (compulsory for single and combined honours)

This module introduces students to key concepts, theories and themes within the study of culture. It enables participants to investigate and reflect critically on different aspects of culture, and to explore the impact of contemporary culture on individuals and society. It asks how to make sense of cultural phenomena, texts and artefacts within diverse contexts, and to reflect on the relationship between culture and identity. In doing so it presents students with a range of perspectives and critical skills, in short a language, with which to engage with contemporary culture.

Understanding Media (compulsory for single honours)

The mass media are of profound importance to all of us living in today's instantaneous, globally-connected, advertising-saturated societies. But what are the media? And how do they affect us? This module introduces participants to key concepts and concerns in the study of the media. Analysing a wide range of contemporary examples we explore the ways in which the media are used for communication, consumption and control: from Derren Brown to Sex in the City, from The Times to The Matrix, we utilise a range of theories and probes to help us understand the impact and significance of the media.

Year 2

Compulsory modules

Audiences, Users and Producers (compulsory for single honours; alternative compulsory for combined honours)

Communication, Culture and Organisations (compulsory for single honours; alternative compulsory for combined honours)

Critical Linguistics (single honours only)

Dissertation (compulsory for single honours)

Persuasive Communication (compulsory for single honours; alternative compulsory for combined honours)

Research Methods (compulsory for single and combined honours)

Optional modules

Analysing English Language

Branded Communication

Children and the Media

Cities and Society

Citizen Journalism and Civic Engagement

Critical Media Literacies

Culture, Gender and Sexuality

Cultures of Publishing

Design for Online Communication

Digital Media and Youth Identities

Digital Product (single honours only)

Film and Media Journalism

Forensic Linguistics (single honours only)

Independent Study in CMC

Intercultural Communication

Interdisciplinary Dissertation

Language, Culture and Globalisation

Making News

Methodology of Foreign Language Teaching

Popular Music in Society

Print and Society (single honours only)

Publishing in the Digital Age

Publishing Media Workflow (single honours only)

Science and Humanity

Special Topics in CMC

Special Topics: Stylistics

Subject to Culture

Subject to Discourse: Language and Literacies (single honours only)

TV News Production 1

TV News Production 2 (single honours only)

Writing Technologies

Year 3

Compulsory modules

Choose from the modules listed in year 2.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Learning and teaching

You will learn through a mixture of:

  • lectures
  • workshops
  • seminars
  • tutorials
  • online methods.

You will learn from lecturers who are internationally recognised for their work and research. They publish in many of the areas you will be investigating. This means you will be introduced to the latest debates and developments within the field.

  • Lectures and seminars
  • Placement
  • Other learning activities (including group work, research, conferences etc.)

Year 1

  • Lectures and seminars - 19%
  • Placement - 0%
  • Other learning activities (including group work, research, conferences etc.) - 81%

Year 2

  • Lectures and seminars - 16%
  • Placement - 0%
  • Other learning activities (including group work, research, conferences etc.) - 84%

Year 3

  • Lectures and seminars - 12%
  • Placement - 0%
  • Other learning activities (including group work, research, conferences etc.) - 88%

Learning and teaching percentages are indicative. There may be slight year-on-year variations.


Assessment methods used on this course

You will be assessed 100% by coursework. This is to prepare you for the kind of work expected of a creative media and communication professional.

Alongside more traditional essays, your coursework will also include:

  • portfolios of creative and investigative work
  • news broadcasts
  • media and audience research reports
  • reflective journals, presentations
  • case studies
  • blogs
  • contributions to online forums
  • group work and more.

Our aim is to ensure that you develop your particular strengths and interests, as well as helping you to develop communication and research skills for the world beyond the University.

  • Written exams
  • Coursework
  • Practical exams

Year 1

  • Written exams - 0%
  • Coursework - 100%
  • Practical exams - 0%

Year 2

  • Written exams - 0%
  • Coursework - 100%
  • Practical exams - 0%

Year 3

  • Written exams - 0%
  • Coursework - 100%
  • Practical exams - 0%

Assessment method percentages are indicative. There may be slight year-on-year variations.

Study Abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

After you graduate

Career prospects

Employers really value graduates who can assimilate information, communicate with clarity and empathy, and work as part of a team. You will develop and refine these skills and also gain the specialist knowledge you need to compete in today’s job market.

This course will prepare you for a variety of careers such as the new media, branding, marketing and advertising companies, public relations consultancies, journalism, media broadcasting, information and communication agencies, film production, education, publishing, fundraising, the civil and diplomatic service, and international organisations.

Read more about the destinations of some of our recent graduates.

Further study

Recent graduates have also gone on to postgraduate study in areas ranging from journalism to political communication, and from financial management to gender studies.

Oxford Brookes also offers both an MSc in Digital Media Production and an MA in Digital Publishing.

Student profiles

Free language courses

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Information from Discover Uni

Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.