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Communication, Media and Culture

BA (Hons)

Key facts

UCAS code


Start dates

September 2020 / September 2021


Harcourt Hill

Course length

Full time: 3 years

Part time: up to 6 years

UCAS Tariff Points



On our Communication, Media and Culture degree you'll study the media and creative and cultural industries - examining areas like audiences, industry practices and how they connect to our wider culture.  

The course is structured around the three key themes of communication, media and culture. You can focus on one theme, or on all three, according to your interests and career ambitions.

Our teaching staff use a mix of theoretical and practical work. You'll learn the principles of communication across a range of media and cultural contexts. And you'll gain the key analytic and creative skills for your future career.

You'll build a portfolio of skills to keep up with the changing nature of the industry. And learn how to:

  • exchange information
  • understand audience needs
  • create personal and business relationships over a variety of communication technologies and media platforms.

Oxford has many cultural institutions, and a flourishing new media industry. It is also home to world-leading broadcast, publishing and PR organisations.

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Combine this course

You can study this course as part of a combined honours degree. This course can be combined with:

How to apply

Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.

Standard offer

UCAS Tariff Points: 104

A Level: BCC

IB Points: 29


Contextual offer

UCAS Tariff Points: 88

A Level: CCD

IB Points: 27


Further offer details

If you accept a Conditional offer to this course as your Firm choice through UCAS, and the offer does not include a requirement to pass an English language test or improve your English language, we may be able to make the offer Unconditional. Please check your offer carefully where this will be confirmed for each applicant.

For combined honours, normally the offer will lie between the offers quoted for each subject.

Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions:

Entry requirements

Specific entry requirements

GCSE: English Language at grade 4 or above

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences


English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry with credit for prior learning. Each application is individually assessed by our credit entry tutors. 

If you would like more information about whether or not you may be eligible for the award of credit, for example from an HND, partly-completed degree or foundation degree, please contact our Admissions team.

We operate the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

Application process

Full time Home / EU applicants

Apply through UCAS

Part time Home / EU applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home/EU full time

Home/EU part time
£1,155 per single module

International full time

Home/EU full time
£9,250 (subject to confirmation, September 2020)

Home/EU part time
£1,155 per single module (subject to confirmation, September 2020)

International full time

International part time
£1,785 per single module

Questions about fees?

Contact Student Finance on:

Tuition fees

2020 / 21
Home/EU full time

Home/EU part time
£1,155 per single module

International full time

2021 / 22
Home/EU full time
£9,250 (subject to confirmation, September 2020)

Home/EU part time
£1,155 per single module (subject to confirmation, September 2020)

International full time

International part time
£1,785 per single module

Questions about fees?

Contact Student Finance on:
+44 (0)1865 483088

Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning home and EU students at the maximum permitted level.

Financial support and scholarships

For general sources of financial support, see our Fees and funding pages.

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

We do not expect students to purchase any compulsory course books, as they are all available in the library. In addition we make sure that all our programming modules are taught using free software.

Learning and assessment

Communication, Media and Culture at Oxford Brookes offers a wide range of modules, allowing you to select what most interests you.


These modules explore communication theory and practice, including:

  • interpersonal
  • persuasive
  • linguistic
  • organisational
  • institutional
  • corporate
  • business
  • management
  • marketing
  • branding
  • online and more.


You’ll explore media theory and practice, including:

  • questions of audiences
  • influence
  • propaganda
  • consumption
  • journalism
  • technologies
  • media production
  • video production
  • web design
  • publishing
  • civic engagement and more.


You’ll understand key aspects of contemporary culture, including:

  • focusing on questions of identity
  • society
  • youth
  • gender
  • globalisation
  • popular culture
  • television and film
  • music
  • urban environments
  • religion and more.
Students sitting around table listening to the tutor

Study modules

Year 1

Compulsory modules

Producing and Editing Text for Publication

Investigating Communication, Media, and Culture (compulsory for single honours)

This module is designed to provide students with the basic tools of argumentation and critical thinking needed to study Communication, Media and Cultural Studies effectively at university level. The module has a dual focus. On one hand, it prepares students to understand how knowledge is developed in these interrelated disciplines. These include the ability to identify and understand typical research practices, to interpret the evidence produced through original research, and to critically evaluate the arguments in which it is presented. On the other, it teaches the practical and rhetorical skills of argumentation that are needed to explain their understanding, discuss their interpretation and present their evaluation in the kind of writing that they will produce in a higher education context. This module forms the foundation of the research component of the Communication, Media and Culture programme, designed to cultivate students' skills as independent learners and researchers.

Understanding Communication (compulsory for single and combined honours)

In this module you will be introduced to the study of communication using three approaches: process, semiotic and cultural. You will study elements of human communication and how models of communication can be applied to the real world; how meaning is created; cultural differences in communication; the role of the "self" in communication, and; how we learn to communicate. You will work as part of a small group to answer quizzes, produce a handout, understand concepts relevant to the study of communication and make a presentation.

Understanding Culture (compulsory for single and combined honours)

This module introduces students to key concepts, theories and themes within the study of culture. It enables participants to investigate and reflect critically on different aspects of culture, and to explore the impact of contemporary culture on individuals and society. It asks how to make sense of cultural phenomena, texts and artefacts within diverse contexts, and to reflect on the relationship between culture and identity. In doing so it presents students with a range of perspectives and critical skills, in short a language, with which to engage with contemporary culture.

Understanding Digital Culture (available in 2021)

Are you interested in exploring how digital technologies are shaping our everyday lives within government, business, education, social and entertainment contexts? In this module, you’ll explore the impact changing digital cultures have on our institutions, communication practices and consumption habits. You’ll examine aspects of digital cultures through some of the objects and practices that they themselves engage with. And, you’ll be given opportunities to reflect on issues of identity, relationships, privacy, truth, and power through researching aspects of your own digital life and experiences. 

Understanding Media (compulsory for single honours)

The mass media are of profound importance to all of us living in today's instantaneous, globally-connected, advertising-saturated societies. But what are the media? And how do they affect us? This module introduces participants to key concepts and concerns in the study of the media. Analysing a wide range of contemporary examples we explore the ways in which the media are used for communication, consumption and control: from Derren Brown to Sex in the City, from The Times to The Matrix, we utilise a range of theories and probes to help us understand the impact and significance of the media.

Optional modules

Creative Writing (Introduction)

In this module, you’ll enhance your power and ability as a creative writer. You’ll attend workshops where you’ll learn through reading, writing, discussion and feedback. You’ll practise your own writing, explore the interplay of creativity and craft, and analyse how you work as a writer. You’ll join other students in exploring key approaches in poetry and prose, through:

  • practical writing exercises 
  • discussing each other’s work
  • critically analysing the work of published writers
  • exploring key writing practices. 

You’ll produce a portfolio of original creative writing, as well as a study of the aims and processes of your creative work. You’ll develop excellent writing habits, and the ability to reflect on your own writing practices. You’ll also understand the literary and cultural context of your own writing.

Introduction to Japanese Society and Culture

In this module, you'll use anthropological perspectives to make an in-depth investigation of contemporary life in Japan. We'll begin with a lifecourse approach, looking at

  • how children are raised
  • what their family and working life is like
  • what it is like to grow old in Japan. 

You’ll also investigate the cultural factors affecting human behaviour in Japan, including:

  • Japanese arts
  • religion and rituals
  • popular culture
  • minorities
  • marriage, family and kinship
  • the globalisation of Japanese through the export of its products and culture
  • its growing acceptance of immigrants
  • social norms in various Japanese communities.

This will give you a good base of knowledge for taking more advanced modules on the anthropology of Japan in years 2 and 3.

Language Acquisition

From baby talk to babbling, how do we acquire language from a young age? In this module, you’ll get to grips with language acquisition and its core areas, including how infants process language, and how we may learn more than one language. You’ll dive into debates on language acquisition and development. You’ll also gain core analytical skills, as you use linguistic evidence to advance theories of language acquisition and development.

Year 2

Compulsory modules

Communication, Culture and Organisations (compulsory for single honours; alternative compulsory for combined honours)

This module focuses on the importance of communication within organisations from both an individual and company perspective. Corporate identity and culture will be examined to understand the complexity of the modern workplace. How do companies brand themselves and their employees? Do we lose a sense of identity within corporations or find ourselves through a sense of belonging to an organisation with a strong culture. This module will emphasise the positive ways to encourage better communication through an understanding of issues that cause misunderstandings and conflict and suggest ways to facilitate better intra organisational communication.

Persuasive Communication (compulsory for single honours; alternative compulsory for combined honours)

This module asks the question: what are the strategies and techniques that allow us to decode and communicate our knowledge of the world, and of ourselves, to a variety of public and professional global audiences? It answers this question by exploring the creative processes and techniques of the encoding of persuasive messages, with an emphasis on messages that are clear, attractive, well-crafted and ethical. Students will develop speaking and writing skills useful in both academic and employment contexts.

Audiences, Users and Producers (compulsory for single honours; alternative compulsory for combined honours)

The aim of this module is to address the role of the audience in mass communication, and how understanding of this has shaped approaches to research. It will examine ways in which the media audience has been conceptualised, from early reception studies, through audience ethnographies to more recent constructionist approaches. Students will consider cultural functions of the media in the contemporary world and the increasingly creative and participative role of the audience in the digital age. Students will also develop understanding of the ways in which audiences have been researched and apply their understanding of theory and method in researching their own and others’ media consumption.

Research Methods (compulsory for single and combined honours)

The aim of this module is to provide you with skills in research methods so that you are equipped to carry out small-scale research projects at university and in the world of work. You will have the opportunity to design and use various data collection methods, such as questionnaires and interviews, and will gain practical experience of data analysis techniques (both quantitative and qualitative). Consideration will be given to important methodological issues such as sampling, reliability, validity and ethics. You will also learn how to carry out a literature review, a key skill for those undertaking a dissertation in their final year.

Optional modules

Design for Online Communication

Designing a successful website requires specialist skills and knowledge. At its best, effective online communication combines theory, technical knowledge and creativity. This module considers issues of design, layout, usability and accessibility in the construction of contemporary websites, and examines what it takes to produce a site that is both aesthetically pleasing and easily navigable. Participants are introduced to the fundamental practical elements of web design, including HTML and CSS, and create a website of their own design using established software applications. No prior experience of web design is required.

Making News

This module looks at the theory and practice of broadcast news. In the first part of the module we look at key issues including newsworthiness, questions of balance and bias, the style and format of television news and the global news environment, including CNN and Al-Jazeera. These issues are related to practice through the analysis of television news bulletins. We also look at the emergence of online news services and citizen journalism. The second part of the module is practice-related and culminates in the opportunity to work as part of a team to produce your own news bulletin.

Language, Culture and Globalisation

This module examines the ways in which language operates in local and global contexts as a means of sociocultural representation. It pursues a sociolinguistic and discourse approach to language to analyse the representation of sociocultural phenomena and to explore the globalization of English as an international language. Topics include language and the sign, language and gender, language and politics, language and standardization, globalization discourses and linguistic imperialism.

Critical Media Literacies

How far have the media made you? Does society shape the media or vice versa? Why do people watch horror films? From consumer identities in Sex and the City to the sociology of Sci-fi, this module offers opportunities to consider how and why you respond to certain texts, to look at the relationship between the media, culture and the consumer, and to become familiar with some of the chief theorists in the field. Taught sessions will involve you in discussion of key critical ideas, and applying them in the analysis of various media texts including film, television, and the press.

Intercultural Communication

This module extends students’ understanding of themselves as intercultural 'self' and 'other'. It examines the processes involved in intercultural contact, including affective, pragmatic and cultural identity components. Students will be shown how to examine their own cultural identity from a critical 'outsider' perspective, and how to use this understanding of their cultural bias in the co-construction of intercultural exchanges and relationships in a culturally diverse world.

Culture, Gender and Sexuality

We all have a gender and a sexuality, and we all live within a cultural environment. Because of this it is all too easy to think that we are already versed in the subject matter of this module and that there is little need for rigorous academic analysis. However, the aim of this module is to encourage students to questions their existing 'common sense' understanding of terms such as gender and sexuality, and to think about the uses to which such terms are put in contemporary culture. In order to do this the module draws on insights from a diversity of disciplines including gender studies, critical theory, queer theory, and feminist criticism.

Writing Technologies

This module examines the impact of the technology of writing on individuals and society. Starting with Socrates' infamous discussion of the origins and doubtful value of writing, the module goes on to examine Marshall McLuhan's complementary analyses of preliterate societies and the profound cultural changes that are brought about by writing and print. Jacques Derrida's deconstruction of this traditional privileging of speech provides a contrasting conception of the fundamental import of writing to human and indeed nonhuman communication. Over the course of the module participants consider the philosophical, historical, cultural and political importance of different writing technologies and modes of written communication, such as handwriting, print, type, text, and hypertext.

Independent Study in Communication, Media and Culture

This module provides for individual or group work on an appropriate, carefully delineated topic, conducted under supervision and with the prior approval of the module leader.

Year 3

Compulsory modules


In this module, you undertake independent research on a topic in Communication, Media and Culture that particularly fascinates you. You’ll have the support of an expert supervisor who will help you define a key issue and develop it into a dissertation.

Optional modules

Branded Communication: Collectivity and Identity

What does ‘identity’ mean in a market-driven society? To what extent do we live our lives through brands? And what happens to the values of not-for-profit organisations when they adopt branding techniques developed for businesses? 

These are the types of questions you’ll encounter in this module, which looks at how organisations manage their public images. You’ll examine the practices that support brand image, including advertising, PR and sponsorship, discussing their practical effectiveness and their social implications. You’ll also look at how globalisation has affected branded communication, and at the impacts of developments such as e-commerce and social media. Through this module you’ll develop knowledge that’s relevant in the workplace, but also leads towards a critical understanding of one of the forces that shapes our lives.

Citizen Journalism and Civic Engagement

In this module, you’ll learn about citizen journalism and civic engagement in online contexts. You’ll study the growth of participatory journalism and its changing relationship with the mainstream press. You’ll consider the role of citizen journalism in democratic processes and look at how it can encourage people to become more socially active and informed. As well as engaging with these questions, you’ll develop your skills in information-gathering, interviewing and writing as you work on your own, original piece of op-ed or investigative journalism in the form of a blog or podcast. 

Special Topics in Communication, Media and Culture

This module allows you to engage in depth with compelling current issues in Communication, Media and Culture studies. You’ll take part in student-led discussions and seminar sessions, and develop your portfolio for the research part of this course. You’ll prepare a seminar presentation, giving you the chance to hone your skills in reviewing and evaluating a set of readings and in communicating your findings.

Subject to Culture: Individuality and Identity

We all like to think that we’re unique, with our own personality and identity, beliefs and ideas.  But are we really all so different, or are we subject to a variety of cultural and social pressures that determine who we are? 

Examining a range of objects and artefacts that you and your group have chosen, you’ll consider new and challenging ways of thinking about your place in culture, and about how culture places itself in you. From masks to mind-viruses, from plagues to prisons, from cyborgs to subversive sexualities, in this double honours level module we’ll investigate how we’re all subject to culture.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Learning and teaching

You will learn through a mixture of:

  • lectures
  • workshops
  • seminars
  • tutorials
  • online methods.

You will learn from lecturers who are internationally recognised for their work and research. They publish in many of the areas you will be investigating. This means you will be introduced to the latest debates and developments within the field.

  • Lectures and seminars
  • Placement
  • Other learning activities (including group work, research, conferences etc.)

Year 1

  • Lectures and seminars - 19%
  • Placement - 0%
  • Other learning activities (including group work, research, conferences etc.) - 81%

Year 2

  • Lectures and seminars - 16%
  • Placement - 0%
  • Other learning activities (including group work, research, conferences etc.) - 84%

Year 3

  • Lectures and seminars - 12%
  • Placement - 0%
  • Other learning activities (including group work, research, conferences etc.) - 88%

Learning and teaching percentages are indicative. There may be slight year-on-year variations.


Assessment methods used on this course

You will be assessed 100% by coursework. This is to prepare you for the kind of work expected of a creative media and communication professional.

Alongside more traditional essays, your coursework will also include:

  • portfolios of creative and investigative work
  • news broadcasts
  • media and audience research reports
  • reflective journals, presentations
  • case studies
  • blogs
  • contributions to online forums
  • group work and more.

Our aim is to ensure that you develop your particular strengths and interests, as well as helping you to develop communication and research skills for the world beyond the University.

  • Written exams
  • Coursework
  • Practical exams

Year 1

  • Written exams - 0%
  • Coursework - 100%
  • Practical exams - 0%

Year 2

  • Written exams - 0%
  • Coursework - 100%
  • Practical exams - 0%

Year 3

  • Written exams - 0%
  • Coursework - 100%
  • Practical exams - 0%

Assessment method percentages are indicative. There may be slight year-on-year variations.

Study Abroad

You may be able to go on a European or international study exchange while you are at Brookes. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

After you graduate

Career prospects

Employers really value graduates who can assimilate information, communicate with clarity and empathy, and work as part of a team. You will develop and refine these skills and also gain the specialist knowledge you need to compete in today’s job market.

This course will prepare you for a variety of careers such as the new media, branding, marketing and advertising companies, public relations consultancies, journalism, media broadcasting, information and communication agencies, film production, education, publishing, fundraising, the civil and diplomatic service, and international organisations.

Read more about the destinations of some of our recent graduates.

Further study

Recent graduates have also gone on to postgraduate study in areas ranging from journalism to political communication, and from financial management to gender studies.

Oxford Brookes also offers both an MSc in Digital Media Production and an MA in Digital Publishing.

Student profiles

Free language courses

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Information from Discover Uni

Full-time study

Part-time study

Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.