International Tourism and Hospitality Management

The module enables you to put your knowledge into practice. You will learn how to:

• identify and engage key stakeholders
• identify, manage and mitigate risk
• establish key targets and performance indicators
• monitor and manage progress against these indicators
• deal with the impact of change on the project
• develop and implement post evaluation to capture the learning from the experience.

This module explores how tourism products are conceived and developed in destinations. It examines the roles of different stakeholders, including governments, tour operators, local communities and accommodation providers. It helps you to understand the economics of destination development, the relevance of place and the role of place-making in supporting the development of sustainable destinations. 

This module builds upon tools, techniques and knowledge gained through first year professional development and management modules. It aims to further develop and prepare you as a future manager, responsible for people in your work teams.

This module introduces you to the core principles of marketing within the current digital environment. It is designed to help you develop an understanding of the current changes in digital marketplaces and the need to adapt Tourism, Hospitality and Events products and services for those markets.

The module will train you in critical research methods, used in the industry to provide the foundations for evidence based decision making. It covers qualitative and quantitative methods, as well as the background knowledge that underpins research efforts.

This module provides you with practical guidance and support as you undertake a placement search, and helps prepare you for the placement experience and its related assessment requirements. It integrates with other employability related learning experiences, including co-curricular activities, which you may be undertaking.

This module builds on the professional skills from the first year module Professional and Academic Skills to prepare you for employment. It allows you to reflect on your experience and become increasingly self-aware about the skills necessary to gain employment in the tourism, hospitality and events management industry as you work through your live projects. 

Managing revenue effectively is of ultimate importance to maximising value and profit for the Hospitality, Tourism and Event industry. Management of revenue involves a co-ordinated application of a range of financial, operational and marketing skills, ranging from price determination, demand forecasting, customer value perception, inventory control to channel distribution management. This module covers all these topics and offers a holistic insight into Revenue Management from a combined financial and customer-centric approach.

Through exploring the question 'How should organisations compete to achieve sustainable, competitive advantage in today's global business environment?’ you will develop knowledge and critical understanding of the classical principles of business strategy. In answering this question, the potential of an organisation to create value through effective exploitation and development of internal resources and capabilities is examined using well-established analytical tools, along with the links between the organisation and the external environment within which it operates.

This module aims to provide the underpinning theory, concepts and some basic skills to understand and engage in the processes of creativity and innovation. It uses a holistic approach to look at this subject from a variety of angles such as from an academic perspective, an organisational perspective, a management consultancy perspective, and an entrepreneurial perspective.

The module seeks to equip you with the skills needed to respond to the environmental sustainability challenges facing society and businesses. As such, it is an exemplar of the School’s commitment to the United Nations Principles for Responsible Management. The module discusses key environmental issues such as global warming, pollution, biodiversity loss and freshwater depletion and the role of business in causing as well as responding to such issues. 

This module provides an opportunity for independent study on an approved topic, that relates to your programme learning outcomes and which is conducted under supervision.

This module explores and critically analyses theories and models and frameworks of tourist behaviour drawn from a range of social science disciplines such as anthropology, sociology, psychology, geography and politics. 

This module considers the socio-cultural origins and place in society of a range of celebratory events including weddings, anniversaries and celebrations of birth and death. The role of celebratory events in society and their dynamic nature is studied. You will have the opportunity to critically review the religious, ethnic and social associations of such events in various settings and consider and apply the key practical and creative requirements of designing and staging such events. 

This module helps you to develop the competencies required by graduate employers. You will undertake a placement in a hospitality, tourism, and events organisation to give a significant length of time to experience the realities of work. Learn more about how Oxford Brookes Business School supports students secure a work placement.

This module offers you the opportunity to engage in a concentrated piece of work. You will use the skills acquired in your previous studies to apply in a set of options for research both more abstract and applied, and include the option to do a consultancy project.

This final year module builds on the level 4 and level 5 engagement to support the development of leadership skills to prepare you for the world of work and continuing professional development. You'll focus on developing professional contacts and preparing a range of media to present to potential employers and professional network contacts. 

This module provides insight into a range of impacts associated with tourism and tourists on the environment, economy and society. This includes the study of overtourism and the negative effects it can have on environments and communities. 

This module enables you to understand the content, importance and relevance of business analytics and data visualisation in business decision-making with a focus on the hospitality and tourism industry. It will provide the key concepts, knowledge and methods combined with extensive opportunities to develop hands-on skills for applying business analytics and data visualisation to managerial decision-making. 

In a world facing social and environmental challenges, this module aims to develop your capacity to: 

• make ethically defensible decisions as members of business organisations and of society in general
• understand, analyse and evaluate the ethical propositions of others
• evaluate the ethics of different systemic models of production, distribution and exchange.

This module examines decision-making processes, consumption or product usage and post consumption behaviours. The module is important because the actions of consumers lie at the heart of modern marketing theory and practice.

This module enables you to review and develop your disciplinary knowledge and research skills within a contemporary global context. You will enhance your critical skills by reading and reflecting on contemporary issues in human resource management through research papers, contemporary cases and other selected topical sources. 

During the module, you will learn about what is involved in being a successful entrepreneur in the Hospitality and Tourism industry sectors and learn techniques to foster creativity and innovation. The module looks at the wider notion of enterprise, beyond a narrow focus on new venture creation. 

In this module you will analyse and interpret the Annual Report and Accounts of a publically listed Hospitality or Tourism business. You will also explore how the assets of a hospitality and tourism organisation are effectively managed on behalf of internal and external stakeholders and key techniques of financial decision-making for hospitality and tourism organisations.

In this module you will explore complex relationships between food and drink, individuals and societies. You'll analyse a variety of factors that shape these relationships and examine their consequences for health, the environment, the distinctiveness of cultures, and the cohesiveness of communities. 

This module provides an opportunity for independent study on an approved topic, that relates to your programme learning outcomes and which is conducted under supervision.

This module will explore factors affecting the decisions related to the international business strategies of hospitality and tourism organisations. You will learn methods to evaluate various international expansion modes considering the political, economic and socio-cultural environments of potential destinations. 

This module provides you with fundamental techniques and tools to analyse and improve operational capabilities of hospitality organisations. You'll analyse commonly occurring application problems such as:

• hotel/restaurant inventory control
• facility layout and workflow problems
•  process and bottleneck analysis
• optimisation models that support hospitality procurement and purchasing functions
• labour productivity analysis
• regulating waiting times.

This module provides opportunities for developing your competency of managing in a cross-cultural environment. Key aspects of management will be analysed and discussed within the context of academic thinking and illustrated by case studies of contemporary organisational practice. The module focuses on theoretical concepts related to management as well as their practical application.