Media, Journalism and Publishing

BA (Hons)

UCAS code: P300

Start dates: September 2024 / September 2025

Full time: 3 years, or 4 years with a work placement

Part time: 6 years, maximum 8 years

Location: Headington

Department(s): School of Arts

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Scrolling through the news on our phones. Binge-watching box sets.  Listening to a podcast while walking from A to B. We interact with the media every day, everywhere. If you want to be a creator, not just a consumer, our BA in Media, Journalism and Publishing is the course for you. You’ll discover how to get stories out into the world through media, journalism, and book publishing.  

Oxford city has more published writers per square mile than anywhere else in the world. It’s been home to famous authors from Tolkien to Philip Pullman, C. S. Lewis to Mark Haddon. Beyond Oxford, our network extends to leading media organisations including Condé Nast, BBC, and Google. 

Our market-leading degree is based at the Oxford International Centre for Publishing, which is recognised globally for its excellence in education, training, and research. You’ll have plenty of opportunities to try new things, from exchange semesters and language learning to international collaboration on projects. As well as the chance to gain work experience through a third year optional placement or internship.

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Why Oxford Brookes University?

  • Leading the way

    We’re no 1 for Journalism in the 2024 Guardian University Guide. 

  • Expert lecturers

    All our academics have worked in industry and continue their connections through research and consultancy. 

  • Home to famous authors

    The city has more published writers per square mile than anywhere else in the world. Will you discover or become the next big name?

  • Field trips

    You’ll have the chance to visit international book fairs and journalism summits, as well as volunteer at events such as the London Book Fair and the Oxford Literary Festival. 

  • Impressive connections

    We’ll introduce you to our connections at Bloomsbury, Penguin Random House, Hearst, Condé Nast, Future, Immediate, BBC, Google, and more.

  • Free language courses

    Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

  • Study abroad

    You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

  • Accreditation(s)

    The Journalism pathway is accredited by the National Council for the Training of Journalists (NCTJ)

    • National Council for the Training of Journalists NCTJ

Course details

Course structure

At the start of the course, you’ll complete compulsory modules that cover 3 areas. We’ll help you learn skills in design, multi-platform journalism, and book publishing. You’ll also start to explore the different ways of presenting information and publishing content.

Once you’ve mastered the basics, you’ll have the freedom to choose your own modules. It’s up to you whether you keep your learning broad or whether you zone in on a certain area. A popular module is International Publishing which is run in partnership with a university in Amsterdam. This includes visiting the city and working with students there to run a book fair. 

Your dissertation is a vital part of your final year and gives you the chance to investigate a topic that interests you. Perhaps you’ll look at the news industry or maybe you’ll explore literary adaptations from page to screen. In Creative Entrepreneurship, we’ll challenge you to think about your career aspirations and how you present yourself and your professional portfolio digitally.

Student working on a computer

Learning and teaching

We use a variety of learning and teaching methods:

  • Lectures give you a knowledge and study framework to enable you to achieve your learning outcomes.
  • Seminars encourage you to talk with your tutors and peers to test your understanding and ability to apply ideas.
  • Practical workshops let you test, clarify, and apply your skills in, for example, video and audio.
  • Studio modules enable hands-on activities and project work in our dedicated IT suite of Mac computers with industry standard software.
  • The learning platform Moodle offers extra resources and learning materials.
  • Field trips. Industry trips and events let you see what you have learnt during lectures and workshops; they also develop your academic understanding, for example visiting libraries.
  • Online and print publications offer the chance to write and edit copy, and put typographic and design work into practice.
  • Student presentations offer self-evaluation and feedback from visitors from industry.


The media and publishing industry value skills and knowledge as much as academic achievement. With this in mind the assessment methods for each module have been designed so that you can show your understanding.

The module Creative Entrepreneurship is intended to help you enter the creative industries. We aim to support you in the creation of an effective portfolio of content, across media formats, to aid the progression of your career.

Types of assessment include:  

  • essays on academic or research topics
  • business reports and case studies
  • project work across areas such as design, apps, and different forms of publication
  • presentations in role
  • pitches of new ideas and concepts
  • video reports of news stories or documentary features
  • role plays using professional scenarios
  • team-working assignments.

Field Trips

There are the opportunities for field trips and working at live events: for example, visits to industry organisations; international book fairs; media and journalism summits; and working at the Oxford Literary Festival and the London Book Fair. Field trips are optional.

Study modules

Year 1

Compulsory modules

  • Writing and Developing Content (30 credits)

    Thisis your introduction to dissecting readerships and markets, channelling this insight into crafting shareable content that meets the demands of contemporary creative realms. You'll explore the art of crafting written content that resonates across diverse creative industries by bridging the gap between imaginative writing, content shaping, and the cultivation of user-generated creativity.

    You’ll elevate your proficiency in proofreading, editing, and moulding content to harmonise with market requirements and industry standards across publishing and the broader creative spectrum. Also you’ll delve into editorial processes and marketing dynamics so you gain a holistic perspective on the intricate world of publishing within creative industries. Moreover, engaging in immersive writing workshops will hone your practical skills and deepen your grasp of the intricate dynamics between authors, publishers, and industry demands.

  • Understanding Contexts: The History and Culture of Media (15 credits)

    Look into the heart of journalism and publishing media through key concepts, theories, and themes. You’ll grasp the intricate dance between media and society, exploring identity, representation, mass media, culture, gender, technology, and more. You’ll also investigate media's evolution within a historical context, analysing its impact on individuals and the larger societal landscape. 

    You’ll acquire a robust foundation in media's historical and contextual underpinnings, fostering critical insight crucial for your practical modules and research pursuits. You’ll dissect major theories and will be able to decipher the socio-economic, regulatory, and cultural influences on media production, circulation, and consumption.

  • The Creative Industries (15 credits)

    Immerse yourself in the vibrant realm of the creative industries, with a specific focus on the intricate domains of books, magazines, and newspaper publishing. You'll uncover the driving forces behind the creative industries, which serve as catalysts for growth and innovation not just in the UK, but across global economies. You’ll also gain profound insights into the dynamics, characteristics, and future trajectories of this ever-evolving sector.

    You’ll develop a comprehensive understanding of the multifaceted creative industries, enriched by in-depth explorations of book, magazine, and newspaper publishing. Furthermore, you’ll engage in thought-provoking discussions about the ongoing shifts within media markets, staying on top of current trends. Ultimately, you’ll grasp the pivotal role these industries play within advanced economies, appreciating their transformative impact.

  • Design and Technology

    You will acquire a diverse skill set and knowledge to excel in the world of design. You will use industry-standard software to confidently tackle visual design challenges across print and digital platforms. By delving into design theory, engaging in class critiques, and developing a keen visual perception, you will enhance your own designs and also provide valuable feedback to others.

    You will develop key proficiency in creating and manipulating graphics, images, audio, and video using professional-standard software, enabling you to build a solid foundation for future creative design work and to unlock your creative potential.

  • Storytelling as Experience (15 credits)

    Explore how narratives become commodities that intricately interweave with our mediated reality. You’ll analyse the convergence of storytelling and marketing in the contemporary cultural landscape. You’ll also look into diverse narrative forms, from customer magazines to social media, and investigate their impact on audiences. Furthermore, you’ll understand the symbiotic relationship between demographics, business models, and storytelling strategies. 

    You’ll gain insightf into storytelling's transformation into a potent business model. Through this module’s multifaceted delivery, it will help you master the art of crafting content that resonates across platforms, enhancing your proficiency in engaging diverse demographics.

  • Media Law and Ethics (15 credits)

    You’ll explore a wide spectrum of subjects, from intellectual property and copyright law to pressing ethical dilemmas faced by industry professionals. You’ll also investigate historical and contemporary issues that challenge the ethical boundaries within media contexts.

    You’ll acquire a nuanced understanding of the legal intricacies underpinning media landscapes, intellectual property and copyright law, which are vital for safeguarding creative works. Also, you’ll develop key skills in dissecting theoretical analyses and practical applications of media law. Group work will help progress your presentation and collaborative skills, which are essential for the journalism industry.

Year 2

Compulsory modules

  • Essential Journalism

    You'll gain a comprehensive understanding of the scientific principles underpinning the impacts of the Built Environment on society, the environment, and climate change. You'll look into the complexities of climate change, exploring both mitigation and adaptation approaches. Also, you'll examine various issues within the Built Environment, such as water, land, air, sound, and light quality, and their connections to contemporary development practices across economic and social domains.

    You'll develop a solid grasp of the scientific, political, and social contexts surrounding climate change agendas. Equipping yourself to comprehend the issues and status of critical resources like water, land, and air, and their implications for both development practices and climate change.

  • The Book Publishing Industry (15 credits)

    Delve into the intricate world of the book publishing industry, and gain key insights into its multifaceted structure and the forces shaping its trajectory. You’ll uncover the nuances of various industry sectors and players, and grasp the profound impact on both industry professionals and the products they create.

    You’ll elevate your analytical prowess through a deep exploration of the book publishing industry. Through exercises, you’ll apply theoretical frameworks to real-world commercial scenarios, gaining practical insights.

    You’ll also attain a keen understanding of the industry's dynamic nature and the transformative trends shaping its course. Finally, you’ll hone your research skills, enabling you to navigate and contribute effectively within the evolving landscape of book publishing.

  • Digital Design and Typography (15 credits)

    You'll understand the intricate interplay of text and visuals in a two-dimensional space. You’ll cover core skills needed to curate your own content, seamlessly transitioning between digital and print formats, while maintaining a polished and captivating visual narrative.

    By the end of this module you’ll gain a deep understanding of typography's power. Developing your eye for typographic style and composition, which is critical for crafting compelling layouts across digital and print platforms. Also, you’ll elevate your design prowess by meticulously arranging type and imagery, ensuring an impactful visual experience.

  • Video Journalism for Digital Platforms (15 credits)

    Delve deep into the art of crafting impactful, authentic, and captivating narratives through video. You’ll cover practical skills and analytical acumen needed to master the art of visual storytelling. From planning to recording, production, and distribution, you'll learn how to create compelling video news packages and features for online platforms and social media, all while considering audience targeting and optimization strategies.

    You’ll develop expertise in tailoring news reports to online audiences, thriving within the fast-paced world of digital journalism. Through critical analysis, you’ll explore the intersection of technology, society, and content creation, gaining insights into the broader media landscape. By mastering the art of video journalism for digital audiences, you'll emerge as a skilled content creator ready to thrive in the ever-evolving digital storytelling landscape.

  • Research and Data Analysis (15 credits)

    Undertake a comprehensive exploration of research methodologies, data interpretation, and the effective application in diverse sectors. You'll unravel the intricacies of research construction in publishing, media, and journalism, gaining insights into various approaches, methodologies, and resources.

    By the end of this module, you’ll develop a versatile understanding of research methods that are applicable across publishing, journalism, and media domains. You’ll learn to critically evaluate different research methodologies and choose the most suitable ones for your own research. Also, you’ll uncover the process of proposing, planning, and executing media-related research projects, all while harnessing data analysis to guide your strategies. 

  • Media Marketing and Business (15 credits)

    Explore the practical realities of media industries, to equip yourself with the tools and insights to analyse real-world media enterprises and develop effective marketing plans. You’ll develop a profound grasp of intellectual property's significance in the media landscape, and learn to nurture, safeguard, and leverage it.

    You'll apply marketing theories and tools to real-world scenarios, enhancing your strategic thinking and problem-solving skills. Additionally, you’ll gain financial literacy and an understanding of financial reports' significance, so you understand the financial dynamics that underpin successful media ventures. Through the analysis of actual media business cases, you'll learn to make solid informed decisions in complex industry scenarios. 

Optional modules

Print Media and Society (15 credits)

Look into the transformative journey of print media, from its emergence during the eighteenth-century novel era to the interwar paperback revolution of the twentieth century. Also explore the multi-dimensional impact of print media, encompassing books, magazines, newspapers, and ephemera, as agents of both societal conformity and radical change. 

You’ll acquire comprehensive knowledge of the socio-legal structures that shaped print media's production, circulation, and consumption in historical contexts. You’ll engage in critical analysis of print media artefacts spanning these eras, decoding their origins, production techniques, target audiences, and potential influence. Also you'll take a critical approach to studying print media history, refining your vocabulary and terminology to be able to articulate insightful analyses.

Chinese Language and Culture

Experience the vibrant world of Chinese language and culture and immerse yourself in the language, so you can achieve proficiency in your spoken and listening skills, while exploring the richness and diversity of Chinese culture. You'll have the opportunity to learn traditional techniques, such as calligraphy, as well as to analyse contemporary developments in China's publishing industry. You'll gain insight into the nuances of business customs and cultural etiquette, preparing you for success in the global marketplace.

Through this module you'll develop a foundation of proficiency in Chinese language, which will equip you for intercultural communication and understanding. Also, through engagement with cultural traditions and critical analysis of China's publishing industry, you'll develop your research skills and gain a deeper appreciation of cultural diversity. 

International Publishing (15 credits)

You’ll immerse yourself in the world of international publishing with a unique cross-university collaboration involving other students from Amsterdam and Stuttgart. You’ll be part of a hands-on project that transcends borders, fostering expertise in global teamwork and intercultural collaboration. 

You’ll harness your creativity and leadership by helping to shape an international publishing project from inception to execution. This module’s collaborative approach will help you build your teamwork skills and you’ll develop a solid grasp of copyright laws and intellectual property regulations, including key components in the modern publishing landscape.

Sports Journalism (15 credits)

Progress you learning from your previous modules to cover the entire spectrum of sports reporting - addressing the demands of today's newsrooms that operate across various publishing platforms. You’ll explore ethical dilemmas in sports journalism, to equip yourself to navigate complex issues.

You’ll develop your reporting skills in sports politics, public affairs, and events - spanning from grassroots to professional levels. You'll gain insight into the intersection of sports with broader societal issues such as identity politics, gender debates, and human rights concerns. While enhancing your editing, publishing, and multimedia storytelling abilities, and crafting content suitable for mutliple audiences. 

Fashion Journalism

From contemporary fashion text to editorial storytelling and commercial communications, you'll gain applicable understanding of creating targeted content for fashion audiences and media platforms. Through your analysis of fashion criticism and communication, you'll develop the skills to produce professional-standard content, tailored to specific readerships, markets, and brands. You'll learn to craft compelling fashion features, trend reports, reviews, and more, while considering the broader impact of fashion on societies, sustainability, and innovation.

You'll build a critical understanding of fashion criticism and communication for commercial publishers and brands. You'll also develop the expertise to edit, proofread, and publish content to professional standards, ensuring suitability for publication.

Year 3 (placement year)

Optional modules

Career Development Placement

Develop your professional profile and professional confidence through experiential learning opportunities and engage with external organisations through a work placement, internship and industry experience. This placement will help you to manage your own learning and self-direction through identifying opportunities that align to your disciplinary ambitions, situating your practice in a professional context.

It offers a range of options including an Enterprise Residency where you can operate as a freelancer and develop your ideas for a start-up business with the full support of Brookes Enterprise Support.

Final Year

Compulsory modules

  • Major Project or Dissertation (30 credits)

    The Major Project or Dissertation is the pinnacle of your BA journey in Media, Publishing, and Journalism. It's your opportunity to explore a subject, issue, or theme significant to your specialisation. Through original research and practical application, you'll create a defining piece of work that showcases your ability to synthesise information, apply theories, critically evaluate, and present coherent arguments. 

    In the dynamic fields of media, publishing, and journalism, research methods span a wide spectrum, from historical and literary analysis to social science inquiry and business investigations. This module covers the breadth of research approaches, including conducting interviews, surveys, project planning, and data analysis. That will help you progress and refine your skills to a professional level.

  • Creative Entrepreneurship

    You will learn the ins and outs of creative entrepreneurship in the context of the social media age. Whether you plan to start your own business, work for a creative agency, or build a personal brand as an influencer, this module will help you develop the skills and knowledge you need to succeed in the creative industries. You will explore industry trends, expectations, and best practices, and learn how to create innovative content that will stand out in the crowded digital landscape.

    By the end of this module, you will be able to formulate a personal "market positioning" strategy, establish appropriate branding objectives, and build an effective online presence that showcases your skills and portfolio. You will also gain hands-on experience with content creation and curation while developing a dynamic and authentic personal brand that reflects your unique voice and style. 

Optional modules

Fiction and Non-Fiction

Explore the consumer publishing environment, covering cultural context, product development, and various roles within the trade publishing organisation. You'll gain a comprehensive understanding of the book commissioning and acquisitions process and you'll actively participate in a simulated real-life context, pitching original material to an existing publisher. 

You'll be able to critically evaluate the consumer book commissioning and acquisitions process, identifying appropriate target audiences for books in this sector. You'll have the ability to conceptualise, plan, and schedule content for the consumer market, and create an outward-facing portfolio piece showcasing your skills. Also you'll develop strong communication skills that are applicable to the publishing industry

Digital and Data Journalism

You will explore the intersection of journalism and technology, gaining insights into the impact of digital media on the industry. You will learn essential skills to navigate the digital landscape, including creating engaging content for various platforms, utilising data analytics to shape editorial strategies, and critically analysing the evolving media landscape. Through hands-on practice and theoretical exploration, you will develop expertise in digital storytelling, audience engagement, and content creation.
By studying this module, you will acquire practical knowledge in producing digital articles, social media posts, and other digital content, enabling you to adapt to the changing demands of the digital age. The module's focus on digital journalism and data analytics will enhance your employability and equip you with the skills necessary to thrive in the evolving media industry, where digital expertise is increasingly valued.

Death of the Author and the Birth of the Citizen Writer

You'll explore the changing nature of authorship and writing. By starting with Roland Barthes' declaration about the 'death of the author' and Foucault's question 'what is an author?'

You'll examine the role of the professional writer in the 18th century to the citizen journalist of the 21st century. You'll delve into the idea of the author being in constant flux. 

This will lead you to ask questions like:

  • Do we still 'need' authors?' 
  • Who are the authors now?'

Work Placement (15 credits)

This is your opportunity to blend academic reflection with real-world practice. You can explore the themes and practices encountered during your work experience, investigating their relevance within the broader creative industries. As you independently reflect on your placement's alignment with the media landscape, you'll develop professional autonomy and integrity. 

By combining practical insights with scholarly communication, you'll equip yourself with the ability to articulate your experiences and observations within an academic framework. This real-world experience not only enhances your critical thinking and communication skills but also bridges the gap between classroom learning and hands-on professional engagement.

Popular Culture and the Media (15 credits)

Understand how popular culture weaves its influence into every facet of society. Drawing from Strinati and Wagg's insights, explore the profound impact of popular media culture on modern life, including its role in shaping identities, perceptions of time and place, and even personal definitions of existence.

You’ll build the ability to evaluate and appraise the multifaceted role of popular culture in shaping society. Also, you’ll develop the skill to critically assess issues arising from popular culture's interaction with media and its profound influence on the world around us.

Media and Propaganda (15 credits)

Look at the controversial narratives woven within media ecosystems, encompassing newspapers, current affairs magazines, social media, and broadcast news. Trace the historical trajectory of propaganda from the tumultuous twentieth-century wars, such as the First and Second World Wars, to its contemporary manifestations in the digital age. You’ll also explore how media and propaganda have been harnessed to shape public opinion, rally support, and challenge power structures.

By the end of this module, you’ll build the ability to critically analyse the dual nature of social media and broadcast news as both agents of control and catalysts for social change. Alongside that, you’ll acquire the tools to assess historical and contemporary instances of propaganda in media, to then build a nuanced vocabulary to articulate your findings and insight. 

Children’s Publishing

You will engage with the cultural and industry debates surrounding children’s publishing. You will learn to critically evaluate the children’s book commissioning and acquisitions process and identify appropriate audiences and products for books in this sector. Also you will develop your skills to research and evaluate the production and design of children’s publishing. By collaborating on this module you will enhance your communication skills and progress your ability to work effectively as part of a team.

You will have gained an in-depth understanding of the components and impact of the children’s publishing environment and its current shape and business practices. Your critical thinking and analytical skills you've develop throughout the module will be useful in a range of careers, including publishing, education, and media.


Digital Product

You'll learn the practical skills required to develop and deliver interactive publishing products in the digital realm. Studying this module you'll cover the fundamentals of creating responsive content for screen delivery, focusing on effective communication and digital asset management. You'll explore the construction of digital products, examine the state of digital publishing, and gain hands-on experience in creating enhanced eBooks and app prototypes for different platforms.
On completion of this module, you will be equipped with the necessary skills to thrive in the digital media industry. You will be proficient in software tools and digital asset management, to create engaging and visually compelling digital content.

Magazine Journalism (15 credits)

Through lectures, workshops, and simulated newsroom settings, this practical module wil help to hone your skills as a magazine journalist, preparing you for the challenges of real-world editorial environments. You’ll explore diverse formats including narrative features, interviews, opinion pieces, videos, and more, catering to the ever-evolving preferences of dedicated and casual readers.

This hands-on module will give you a deep understanding of the role of a competent journalist and a prospective magazine industry professional. From crafting engaging multiplatform content to understanding the strategies of pitching and commissioning within broader publishing frameworks, you'll gain insight into both the creative and business aspects of magazine journalism.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.


The world of media, journalism and publishing is constantly evolving so we’ll make sure you are quick to adapt and confident applying your skills to different industry challenges. You’ll finish the programme with a portfolio of content relevant to roles across the media and in other organisations where there is a need to communicate to external audiences.

Every student on this course has the opportunity to do work experience. Past students have worked at NewsUK, Oxford University Press, and Avon Publishing, as well as small presses such as Guppy and specialist magazines like African Leadership. We also offer live reportage opportunities for aspiring journalists and run an annual career event where you can meet experts and alumni. 

After you graduate, you’ll be the perfect match for roles in:

  • book, magazine and news publishing
  • digital journalism
  • public relations
  • social media and content marketing
  • communications, radio and television
  • NGOs and arts administration.

Student profiles

Our Staff

Alexandra Shakespeare

Working with retail brands and newsstand publications to create compelling content for a variety of audiences, Alexandra is expert at both crafting copy and strategising editorial concepts.

Read more about Alexandra

Entry requirements

Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.

Standard offer

UCAS Tariff Points: 120

A Level: BBB

IB Points: 31


Contextual offer

UCAS Tariff Points: 96

A Level: CCC

IB Points: 28


Further offer details

We welcome applications from candidates with alternative qualifications, and from mature students.

International qualifications and equivalences

Tuition fees

Please see the fees note
Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:

Tuition fees

2024 / 25
Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

2025 / 26
Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:

+44 (0)1865 534400

Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.

Tuition fees for International students may increase in subsequent years both for new and continuing students. 

The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support. 

How and when to pay

Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.

  • For information on payment methods please see our Make a Payment page.
  • For information about refunds please visit our Refund policy page

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.

Information from Discover Uni

Full-time study

Part-time study

Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our changes to programmes page.