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Marketing Management

BA (Hons) - single

Business School

Marketing is a dynamic and essential business function, providing the vital link between the marketplace and strategic decision making. This course reflects current academic and practitioner thinking within this field, providing you with the necessary marketing knowledge and skills to fit into any kind of organisation. This course shares a common first year with Business and Marketing Management. You can switch between these degrees after your first year.

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Typical offers

UCAS points: 120

Available start dates

September 2017 / January 2018 / September 2018

Teaching location

Headington Campus, Gipsy Lane / Wheatley Campus

Course length

  • Full time: 3 years or 4 years with work placement
  • Part time: up to 8 years

UCAS code

N501

For full application details, please see the 'How to apply / Entry requirements' section.

  • On this course you will develop a meaningful understanding of the internal and external business and marketing environment, informing your analysis and insights, and adding context to your applied decision making.
  • The academic underpinning within the course will give you rigourous critical and analytical skills as well as an understanding of the evolution and direction of theoretical thinking in the marketing field. This culminates in Contemporary Issues in Marketing Management, a final year module which reflects the diverse range of research within the Department and encourages students to become a part of our research community.
  • Oxford Brookes University Business School is known internationally for its learning and teaching. You will receive an engaging and vibrant learning experience which will prepare you for your future career.
  • We are home to the ASKe Pedagogic Research Centre, which influences learning and teaching practice around the world, putting us at the centre of business education. 
  • This is an interactive course and so you will be involved in seminars, workshops, discussions and problem-solving activities.
  • It is an exciting time to join our Business School - in 2017 we are planning to relocate the School from its current home in Wheatley to the Headington Campus. As part of the relocation we will be investing over £30 million into buildings in Headington especially for Business School use. The redevelopment will provide new teaching and learning facilities for our students, and will enhance opportunities for collaboration with departments across the University.
In Year 1 you will gain a comprehensive insight into the fundamental concepts of marketing in the context of the organisation, and an introduction to applied marketing research. In addition, the Foundations for Academic Success (FAS) module supports you in making the transition to university-level study. It is closely linked with the Marketing in Context module, in which the skills developed in FAS are practised and assessed in a subject specific context. 

During Year 2 and your final year, the core compulsory Principles of Marketing Management and Strategic Marketing Management modules continue to develop and deepen your understanding of how marketing is planned, implemented and controlled. This is supported by other compulsory modules looking at specific areas in more detail. These include consumer behaviour, digital marketing communications, and marketing analytics, along with a wide choice of relevant elective modules in marketing and related areas such as retail management.

Study modules

Please see the course structure chart for the module information.

As courses are reviewed regularly, the module lists you choose may vary from the ones shown here.

Work placements

You can spend your third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer.

Students within the Marketing Department have enjoyed challenging positions at Aldi, Disney, GlaxoSmithKline, Harley-Davidson, BMW, Nissan, Warner Bros, MMR Research Worldwide, TNT and Xerox.

During your placement there is a fee which is paid to the university. It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role.

Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location.

For more information about the fees please go to the Fees/Funding section.

Study abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year.

Studying abroad provides an amazing opportunity to add value to your studies by:

  • Improving your employment prospects within an international market
  • boosting your language skills
  • building your confidence in adapting to new situations
  • improving your knowledge of different cultures.
  • While on exchange you will gain credits which count towards your degree.

We have more than 100 partner universities around the world. Funding is available through the Erasmus scheme, and also via some international programmes such as the Santander Student Awards.

There is also a European work placement programme which gives you the chance to work abroad as part of your studies.

For more information, visit our pages on studying abroad and exchanges.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:

  • studying at a Brookes partner college
  • studying on any of our teacher education courses or postgraduate education courses.

Essential purchases

It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.

Tuition fees

Home/EU - full time fee: 2017/18: £9,250

Home/EU - cost per module: 2017/18: £750 per single module

Home/EU - sandwich placement fee: 2017/18: £1,380

International - full time: 2017/18: £13,100

International - sandwich placement fee: 2017/18: £3,840

Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed in the 'This course in detail' window above.

Questions about fees?
Contact Student Finance on:
+44 (0)1865 483088
finance-fees@brookes.ac.uk

Funding and scholarships

For general sources of financial support, see:

Typical offers

UCAS points: 120

A-level: BBB or equivalent 

International Baccalaureate: 31 points

BTEC: DDM

AS-levels will be recognised in place of a maximum of 1 A-level (may include 12-unit vocational A-level). Key skills are not required but would be a positive feature of an application, as would free-standing AS-levels such as Critical Thinking.

A new UCAS Tariff point system is being introduced for students applying to start university in September 2017, which uses  a qualification’s size and grades to calculate total Tariff points under a brand new system. Therefore the Tariff points for 2017 entry for this course, calculated on the same A-level equivalence for BBB, are 120 points. Please visit the UCAS website for more information.

Specific entry requirements

GCSE: Mathematics (grade B preferred) and English (grade C or above)

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements

International and EU applications

Preparation courses for International and EU students

We offer a range of courses to help students meet the academic and English language entry requirements for their courses and also familiarise them with university life.

Find out more about the international foundation pathways we offer and our pre-sessional English language courses.

Country specific entry requirements

If you are studying outside the UK, for more details about your specific country entry requirements, translated information and local representatives who can help you to apply, please have a look at our country specific information pages.

English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

How to apply

Full-time students should apply for this course through UCAS.

Part-time students should apply directly to the university.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Oxford Brookes operates the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

Why Oxford is a great place to study this course

As one of the most famous cities in the world, Oxford is a great place to be a student. One in five people in the city is a student, so places, events, amenities and facilities are geared towards university life. Find out all about being a student in Oxford on our Student Life pages. 

Oxford has a growing hi-tech community with many businesses located in the city and surrounding area. It is just over an hour from the hub of business life in London, The City, with easy access to international airports. The Business School is currently located at the Wheatley campus, which is easily accessible on the inter-campus Brookes bus. 

Specialist facilities

At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.

We're investing over £30m in the Clerici building, creating modern teaching and learning facilities and creating a new home at Headington for the Faculty of Business.

Set to be complete in 2017, you'll see:

  • the Faculty of Business brought together in a modern, professional environment
  • 30 teaching rooms and a collaborative lecture theatre
  • a new Main Hall with soundproof wall, perfect for teaching and events like graduations
  • social learning spaces and a cafe
  • a new gateway into the Headington Campus.

At the Wheatley campus our current facilities include the Simon Williams Undergraduate Centre, an innovative learning space. It provides a bright, open area, filled with up-to-date technology. Here students and staff can interact, collaborate and share ideas. There are workstations and areas for collaborative learning, as well as facilities for practising group presentations.

General support services

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Personal support services

We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need to be relaxed, happy and healthy throughout your studies.

Career prospects

A graduate of this course is likely to be seeking a career specifically in marketing and might use the degree initially to take on a general marketing role or graduate traineeship in a larger organisation, or to focus on a more specialised role in digital marketing, marketing communications, retail management or brand management.

Professional accreditation

The Marketing Communications modules have been designed to ensure that students meet the learning outcomes of the Institute of Direct and Digital Marketing (IDM) Certificate in Direct and Interactive Marketing, which students will gain if they choose to register with the IDM and pass the IDM’s own externally set examination (additional registration and examination fees are payable to the IDM).

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Oxford Brookes University has joined forces with CIM to give you the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career. If you choose to take up the exemptions, after graduation, this will be an additional cost.

Related courses

  • Business and Management
  • Business and Marketing Management
  • Events Management
  • International Hospitality Management
  • Course Downloads

  • Undergraduate Business Degrees brochure 2017 - PDF
  • Course Structure Chart: Marketing Management