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Our BA Marketing Management will show you how the world of marketing is more exciting than ever. New technology is unlocking new insights into consumer behaviour, and creating exciting opportunities to engage with audiences in the physical and digital world.
There’s no better place to start learning than in our Marketing and Social Media Lab. You’ll find everything a marketer needs, from the latest industry-standard tools like Brandwatch, to essential software like Adobe Creative Cloud.
When designing this course, we talked to a range of employers to ensure our graduates have the skills needed to accelerate their marketing strategy. We also work with our partners, including JVC, to set live briefs.
Our core modules cover the key areas of marketing, from consumer behaviour to future marketing trends. While optional modules encourage you to think creatively and allow you to explore areas like influencer marketing and big data.
Whether you want to manage brands at a leading agency or shape the social strategy of global businesses, we’ll help you get the knowledge you need to get there.
Why Oxford Brookes University?
We’re accredited by The Institute of Direct and Digital Marketing, as well as the Chartered Institute of Marketing.
Marketing and Social Media Lab
Work on real-world marketing projects to develop the skills that employers are looking for and become confident using industry software.
Our courses aim to create responsible marketing leaders of the future.
Study abroad opportunities
Do a semester overseas in your second year. Many of our students head to Australia. Where will you go?
You’ll have the opportunity to work in local industries to apply theoretical knowledge and gain invaluable experience and industry contacts.
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.
How has digitisation impacted marketing? What are the different styles of leadership? Is the industry taking environmental issues seriously? You’ll think about the answers as we explore the principles of marketing and professional practice.
Understanding consumers and their experiences will be key too. This involves thinking about their behaviour but also considering diversity, ethics and responsible marketing.
To complement your growing business know-how, we’ll cover the practical aspects of managing a brand. And talk about how this varies between different organisations whether they’re selling to other businesses or directly to consumers.
Our diverse expertise allows us to offer a range of optional modules throughout the course. Pick from topics like creative digital marketing, PR and crisis management, business-to-business marketing and more.
In your final year, you’ll complete a project which involves writing a dissertation. Or you’ll develop a practical solution to a real-life scenario around enterprise or sustainability.
Learning and teaching
Your learning experience will be exciting and challenging. You will develop the necessary skills to take on the demands of graduate jobs in leading international businesses.
Teaching methods and activities include:
- group projects
- role plays
- analysis of numerical data
- discussions of topical material
- computer-based simulations.
You will be immersed in an employer focused course, working on real-world marketing projects in our new Marketing and Social Media Lab that is equipped with the latest industry-standard tools and software, such as google analytics and Adobe Creative Cloud.
Our teaching staff are leading academics who are renowned experts, researchers and consultants in the field of business and marketing management. You will have close contact with your academic adviser throughout the course.
The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.
By the time you finish this course, you’ll have a brilliant combination of academic, technical, and soft skills. We’ll make sure you know how to present yourself and have started building your own brand. Something that is so important in the competitive job market.
Some roles you might apply for include:
- brand management
- product management
- market research
- digital marketing
- agency-based account management
- direct marketing
- customer relationship management.
Specific entry requirements
English language requirements
Pathways courses for international and EU students
If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.
If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.
English requirements for visas
If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.
Terms and Conditions of Enrolment
International qualifications and equivalences
How to apply
Full time international applicants can also apply through UCAS
Questions about fees?
Contact Student Finance on:
Questions about fees?
Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.
Tuition fees for International students may increase in subsequent years both for new and continuing students.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
How and when to pay
Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. Students are not liable for full fees for that semester if they leave before week 4. If the leaving date is after week 4, full fees for the semester are payable.
|Additional costs||Amount (£)|
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
|You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand.||£20-60 per book|
Accommodation fees in Brookes Letting (most do not include bills)
|£94-265 per week|
Accommodation fees in university halls (bills included, excluding laundry costs)
|£122-180 per week|
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41.
Students are responsible for their own travel to and from university for classes. BrookesBus travel is subsidised for full-time undergraduate students that are on a course with a fee of £9,250 or more, or living in an Oxford Brookes hall of residence. There is an administration fee for the production of a BrookesKey.
Financial support and scholarships
Featured funding opportunities available for this course.