In Year 1 you will gain a comprehensive insight into the fundamental concepts of marketing in the context of the organisation, and an introduction to applied marketing research. In addition, the Foundations for Academic Success (FAS) module supports you in making the transition to university-level study. It is closely linked with the Marketing in Context module, in which the skills developed in FAS are practised and assessed in a subject specific context.
During Year 2 and your final year, the core compulsory Principles of Marketing Management and Strategic Marketing Management modules continue to develop and deepen your understanding of how marketing is planned, implemented and controlled. This is supported by other compulsory modules looking at specific areas in more detail. These include consumer behaviour, digital marketing communications, and marketing analytics, along with a wide choice of relevant elective modules in marketing and related areas such as retail management.
Please see the course structure chart for the module information.
As our courses are reviewed regularly as part of our quality assurance framework, the module lists you choose may vary from the ones shown here.
You can spend your third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer.
Students within the Marketing Department have enjoyed challenging positions at Aldi, Disney, GlaxoSmithKline, Harley-Davidson, BMW, Nissan, Warner Bros, MMR Research Worldwide, TNT and Xerox, among many others.
During your placement there is a fee which is paid to the university. It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role.
Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location.
For more information about the fees please go to the Fees/Funding section.
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year.
Studying abroad provides an amazing opportunity to add value to your studies by:
- Improving your employment prospects within an international market
- boosting your language skills
- building your confidence in adapting to new situations
- improving your knowledge of different cultures.
- While on exchange you will gain credits which count towards your degree.
We have more than 100 partner universities around the world. Funding is available through the Erasmus scheme, and also via some international programmes such as the Santander Student Awards.
There is also a European work placement programme which gives you the chance to work abroad as part of your studies.
For more information, visit our pages on studying abroad and exchanges.
Free language courses for students - the Open Module
Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.
Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.
Essential purchases It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
On rare occasions we may need to make changes to our course programmes after they have been published
on the website. For more information, please visit our
Changes to programmes