Marketing Management
BA (Hons)
Key facts
UCAS code
N501
Start dates
January 2023 / September 2023 / January 2024 / September 2024
Location
Course length
Full time: 3 years, or 4 if a work placement is chosen
Part time: up to 8 years
Department
UCAS Tariff Points
120
Overview
Marketing is a dynamic business function which links a business to the marketplace. Our Marketing Management degree enables you to develop an understanding of the business and marketing industries.
This course will provide you with the necessary marketing knowledge and skills to fit into any kind of organisation.
You will:
- develop critical and analytical skills
- gain an understanding of the evolution and direction of theoretical thinking in the marketing field
- understand contemporary marketing theory.
This course shares a common first year with Business and Marketing Management. You can switch between these degrees at the end of your first year.
You will be able to sit the examination for the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.
How to apply
Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.
Standard offer
UCAS Tariff Points: 120
A Level: BBB
IB Points: 31
BTEC: DDM
Contextual offer
UCAS Tariff Points: 96
A Level: CCC
IB Points: 28
BTEC: MMM
Further offer details
Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions: admissions@brookes.ac.uk
If you don’t achieve the required tariff points you can apply to join a foundation course, like Foundation in Business or an international foundation course to help to reach the required level for entry onto this degree.
Entry requirements
Specific entry requirements
Please also see the University's general entry requirements.
English requirements for visas
If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.
Pathways courses for international and EU students
If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.
If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.
Terms and Conditions of Enrolment
When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.
Credit transfer
Many of our courses consider applications for entry part-way through the course for students who have credit from previous learning or relevant professional experience.
Find out more about transferring to Brookes. If you'd like to talk through your options, please contact our Admissions team.
Application process
Full time Home (UK) applicants
Apply through UCASPart time Home (UK) applicants
Apply direct to the UniversityInternational applicants
Apply direct to the UniversityFull time international applicants can also apply through UCAS
Tuition fees
Questions about fees?
Contact Student Finance on:
Tuition fees
Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.
Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.
Additional costs
Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.
Optional costs
| Additional costs | Amount (£) |
|---|---|
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online. |
From £30 |
| You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand. | £20-60 per book |
Accommodation fees in Brookes Letting (most do not include bills) |
£94-265 per week |
Accommodation fees in university halls (bills included, excluding laundry costs) |
£122-180 per week |
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41. |
Typically £0-200 |
Students are responsible for their own travel to and from university for classes. BrookesBus travel is subsidised for full-time undergraduate students that are on a course with a fee of £9,250 or more, or living in an Oxford Brookes hall of residence. There is an administration fee for the production of a BrookesKey. |
From £8 |
Funding your studies
Financial support and scholarships
Featured funding opportunities available for this course.
All financial support and scholarships
Learning and assessment
Year 1 gives you an insight into the fundamental concepts of marketing in the context of the organisation. As well as an introduction to applied marketing research. The developing academic skills and developing marketing skills modules support you in making the transition to university-level study.
In Year 2 and your final year you continue to develop and deepen your understanding of how marketing is planned, implemented and controlled. You will take some compulsory modules looking at specific areas in more detail. As well as elective modules in marketing and related areas such as retail management.
Throughout the course we will support you to develop your employability.
Study modules
Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.
Learning and teaching
Your learning experience will be exciting and challenging. You will develop the necessary skills to take on the demands of graduate jobs in leading international businesses.
Teaching methods and activities include:
- lectures
- seminars
- workshops
- group projects
- presentations
- role plays
- analysis of numerical data
- discussions of topical material
- computer-based simulations.
You will be immersed in an employer focused course, working on real-world marketing projects in our new Marketing and Social Media Lab that is equipped with the latest industry-standard tools and software, such as google analytics and Adobe Creative Cloud.
Our teaching staff are leading academics who are renowned experts, researchers and consultants in the field of business and marketing management. You will have close contact with your academic adviser throughout the course.
Study abroad
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.
After you graduate
Career prospects
A graduate of this course is likely to be seeking a career specifically in marketing and might use the degree initially to take on a general marketing role or graduate traineeship in a larger organisation, or to focus on a more specialised role in digital marketing, marketing communications, retail management or brand management.
Free language courses
Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.
Related courses
Information from Discover Uni
Full-time study
Part-time study
Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been
published on the website. For more information, please visit our
changes to programmes page.