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Marketing Management

BA (Hons)

Key facts

UCAS code


Start dates

January 2023 / September 2023 / January 2024 / September 2024



Course length

Full time: 3 years, or 4 if a work placement is chosen

Part time: up to 8 years

UCAS Tariff Points


  • Chartered Institute of Marketing
  • Institute of Direct and Digital Marketing


Marketing is a dynamic business function which links a business to the marketplace. Our Marketing Management degree enables you to develop an understanding of the business and marketing industries.
This course will provide you with the necessary marketing knowledge and skills to fit into any kind of organisation. 

You will:

  • develop critical and analytical skills
  • gain an understanding of the evolution and direction of theoretical thinking in the marketing field 
  • understand contemporary marketing theory. 

This course shares a common first year with Business and Marketing Management. You can switch between these degrees at the end of your first year.

You will be able to sit the examination for the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.

How to apply

Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.

Standard offer

UCAS Tariff Points: 120

A Level: BBB

IB Points: 31


Contextual offer

UCAS Tariff Points: 96

A Level: CCC

IB Points: 28


Further offer details

Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions:

If you don’t achieve the required tariff points you can apply to join a foundation course, like Foundation in Business or an international foundation course to help to reach the required level for entry onto this degree.

Entry requirements

Specific entry requirements

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences


English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry part-way through the course for students who have credit from previous learning or relevant professional experience.

Find out more about transferring to Brookes. If you'd like to talk through your options, please contact our Admissions team.

Application process

Full time Home (UK) applicants

Apply through UCAS

Part time Home (UK) applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time international applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:

Tuition fees

2022 / 23
Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

2023 / 24
Home (UK) full time

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:

+44 (0)1865 483088

Please note, tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.

Learning and assessment

Year 1 gives you an insight into the fundamental concepts of marketing in the context of the organisation. As well as an introduction to applied marketing research. The developing academic skills and developing marketing skills modules support you in making the transition to university-level study. 

In Year 2 and your final year you continue to develop and deepen your understanding of how marketing is planned, implemented and controlled. You will take some compulsory modules looking at specific areas in more detail. As well as elective modules in marketing and related areas such as retail management. 

Throughout the course we will support you to develop your employability.

Marketing Management, BA (Hons), degree course student working on a laptop at Oxford Brookes University

Study modules

Year 1

Compulsory modules

Developing Academic Skills

Marketing in Context

Developing Marketing Skills

Marketing Research

Accounting and Financial Information

Optional modules

Choose 2 optional modules from:

Digital Technology and Maths for Business, Raising Individual Financial Awareness, Developing and Planning Events, Plus language options or Creativity for Marketing

Year 2

Compulsory modules

Aspects of Marketing

Applied Financial Skills

Integrated Marketing Communication

Business Strategy for Competitive Advantage

Exploring and Enhancing Employability

Digital Marketing

Marketing Planning

Optional modules

Choose 1 optional module from this list

Managing the Digital Business, Environmentally Sustainable Business, Independent Study in Business, Creating and Delivering the Retail Brand, Product and Brand Management, Managing the Customer Experience, Managing Non-Profit Organisations, Creativity and Innovation, PR and Branded Content in the Social Media Age


*Placement students also complete Placement Search and Preparation as non-counting credit

Year 3 (optional placement year)

Optional modules

Optional Work Placement Year (includes a Skills for Placement Search module in your second year)

You can spend your third year on a work placement. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer. Marketing students have enjoyed challenging positions at Aldi, Disney, GlaxoSmithKline, Harley-Davidson, BMW, Nissan, Warner Bros, MMR Research Worldwide, TNT and Xerox, among many others. During your placement there is a fee which is paid to the university. It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role. Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location. For more information about the fees please go to the Fees/Funding section. Learn more about how Oxford Brookes Business School supports students secure a work placement.

Year 4 (or year 3 if no placement)

Compulsory modules

Strategic Marketing Management

Marketing Analytics

Contemporary Issues in Marketing Management

Contemporary Consumer Behaviour

Professional Practice OR Placement Learning

Optional modules

Choose 2 optional modules from this list:

Campaign Management and Development (2 module credits), International Marketing, Developing the Contemporary Retail Experience, Independent Study, Dissertation in Business and Marketing Management, Entrepreneurial Business Management (2 module credits).

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from those shown here. The structure of the course may also mean some modules are not available to you.

Download course structure chart

Learning and teaching

Your learning experience will be exciting and challenging. You will develop the necessary skills to take on the demands of graduate jobs in leading international businesses.

Teaching methods and activities include:

  • lectures
  • seminars
  • workshops
  • group projects
  • presentations
  • role plays
  • analysis of numerical data
  • discussions of topical material
  • computer-based simulations.

You will be immersed in an employer focused course, working on real-world marketing projects in our new Marketing and Social Media Lab that is equipped with the latest industry-standard tools and software, such as google analytics and Adobe Creative Cloud.

Our teaching staff are leading academics who are renowned experts, researchers and consultants in the field of business and marketing management. You will have close contact with your academic adviser throughout the course.


Assessment methods used on this course

Assessment methods include:

  • written exams
  • practical exams
  • coursework.

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.

Study abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

After you graduate

Career prospects

A graduate of this course is likely to be seeking a career specifically in marketing and might use the degree initially to take on a general marketing role or graduate traineeship in a larger organisation, or to focus on a more specialised role in digital marketing, marketing communications, retail management or brand management.

Free language courses

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Information from Discover Uni

Full-time study

Part-time study

Programme changes:
On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our changes to programmes page.