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Marketing is a dynamic business function which links a business to the marketplace. Our Marketing Management degree enables you to develop an understanding of the business and marketing industries.
This course will provide you with the necessary marketing knowledge and skills to fit into any kind of organisation.
- develop critical and analytical skills
- gain an understanding of the evolution and direction of theoretical thinking in the marketing field
- understand contemporary marketing theory.
This course shares a common first year with Business and Marketing Management. You can switch between these degrees at the end of your first year.
You will be able to sit the examination for the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.
How to apply
Questions about fees?
Contact Student Finance on:
Questions about fees?
Please note tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.
Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.
|Additional costs||Amount (£)|
It’s your responsibility to cover print / binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.
|You may choose to purchase books to support your studies. Many books on our reading lists are available via the Library, or can be purchased secondhand.||£20-60 per book|
Accommodation fees in Brookes Letting (most do not include bills)
|£94-265 per week|
Accommodation fees in university halls (bills included, excluding laundry costs)
|£122-180 per week|
Graduation costs include tickets, gowning and photography. Gowns are not compulsory but typically students do hire robes, starting at £41.
Students are responsible for their own travel to and from university for classes. BrookesBus travel is subsidised for full-time undergraduate students that are on a course with a fee of £9,250 or more, or living in an Oxford Brookes hall of residence. There is an administration fee for the production of a BrookesKey.
Financial support and scholarships
Featured funding opportunities available for this course.
All financial support and scholarships
Learning and assessment
Year 1 gives you an insight into the fundamental concepts of marketing in the context of the organisation. As well as an introduction to applied marketing research. The developing academic skills and developing marketing skills modules support you in making the transition to university-level study.
In Year 2 and your final year you continue to develop and deepen your understanding of how marketing is planned, implemented and controlled. You will take some compulsory modules looking at specific areas in more detail. As well as elective modules in marketing and related areas such as retail management.
Throughout the course we will support you to develop your employability.
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.
After you graduate
A graduate of this course is likely to be seeking a career specifically in marketing and might use the degree initially to take on a general marketing role or graduate traineeship in a larger organisation, or to focus on a more specialised role in digital marketing, marketing communications, retail management or brand management.
Free language courses
Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.
Information from Discover Uni
For more information, please visit our Changes to programmes page.