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Events Management BSc (Hons)

BSc (Hons)

Key facts

UCAS code

N820

Start dates

September 2023 / September 2024

Location

Headington

Course length

Full time: 3 years, or 4 if a work placement is chosen

Part time: up to 8 years

UCAS Tariff Points

104

Overview

The events industry is vibrant and fast moving and its contribution to the economy is growing. Our Events Management degree reflects the diversity of the industry covering:

  • music concerts and festivals
  • consumer fairs/shows
  • sporting events
  • organisational events, like conferences, trade shows and product launches.

You'll develop an understanding of the events management industry and how successful events contribute to business, social, cultural and economic environments. As well as the taught programme, you'll learn by delivering live events and develop transferable skills for a successful career, including:

  • self-reflection and leadership
  • effective communication with a wide range of stakeholders
  • the ability to make informed decisions when operating under pressure.

By the time you graduate you will be able to:

  • design, deliver and evaluate successful events
  • gather, critique, evaluate and synthesise information
  • manage your ongoing personal and professional development.

You may also be interested in:

How to apply

Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.

Standard offer

UCAS Tariff Points: 104

A Level: BCC

IB Points: 29

BTEC: DMM

Contextual offer

UCAS Tariff Points: 88

A Level: CCD

IB Points: 27

BTEC: MMM

Further offer details

Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions: admissions@brookes.ac.uk

If you don’t achieve the required tariff points you can apply to join a foundation course, like Foundation in Business or an international foundation course to help to reach the required level for entry onto this degree.

Entry requirements

Specific entry requirements

GCSE: English (grade C/4 or above), Mathematics (grade C/4 or above)

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences

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English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry part-way through the course for students who have credit from previous learning or relevant professional experience.

Find out more about transferring to Brookes. If you'd like to talk through your options, please contact our Admissions team.

Application process

Full time Home (UK) applicants

Apply through UCAS

Part time Home (UK) applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time international applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home (UK) full time
£9,250

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)
£1,500

International full time
£14,900

International sandwich (placement)
£1,500

Home (UK) full time
£9,250

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)
£1,500

Home (UK) distance learning
£1,155 per single module

International full time
£15,500

International sandwich (placement)
£1,500

International distance learning
£1,940 per single module

Questions about fees?

Contact Student Finance on:

Tuition fees

2022 / 23
Home (UK) full time
£9,250

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)
£1,500

International full time
£14,900

International sandwich (placement)
£1,500

2023 / 24
Home (UK) full time
£9,250

Home (UK) part time
£1,155 per single module

Home (UK) sandwich (placement)
£1,500

Home (UK) distance learning
£1,155 per single module

International full time
£15,500

International sandwich (placement)
£1,500

International distance learning
£1,940 per single module

Questions about fees?

Contact Student Finance on:

+44 (0)1865 483088

financefees@brookes.ac.uk

Please note tuition fees for Home students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning Home students at the maximum permitted level.

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course are detailed below.

Learning and assessment

This programme has been designed to provide a coherent and coordinated approach to progressive achievement of the graduate attributes that are necessary for a career in events management and for postgraduate study. Events management is core across the programme with subject specific modules being offered at levels 4, 5 and 6.

Student sat at table writing in the John Henry Brookes Building

Study modules

Year 1

Compulsory modules

Global Industry Contexts in Tourism, Hospitality and Events

This module aims to introduce students to the context within which the highly dynamic international tourism, hospitality and events industries operate. This includes a comprehensive overview of  the composition, scale and scope of the industry. Historic, current and anticipated trends, developments and challenges will be examined, not the least in the light of the UN principles of sustainable development.

Management in International Tourism, Hospitality & Events

Every aspect of the business such as management, marketing and finance is based on key techniques and in this module we will introduce these to students with a specific focus on the business realities in tourism, hospitality and events. The techniques from the basic building blocks of academic knowledge and are essential to the student experience.

Developing and Planning Experiences

This module introduces students to the theoretical and contextual aspects of developing and planning memorable experiences, preparing them to organise their first experience industry products. The module also gives students the opportunity to explore planning for sustainable and responsible practice.

Building Professional and Academic Skills for Success

This module will provide students with effective personal and professional skills on which to base their academic study and professional careers in the tourism,hospitality and events industries and is an integral element of the transition to University learning. Students will be learning the rules of academic study, acquiring and developing skills to support both their academic and professional careers.

Delivering Experiences of Tourism, Hospitality and Events

This module introduces students to the practical aspects of designing and delivering live experiences and there is a focus on developing understanding of the links between strategy, decisions and outcomes for an experience and its stakeholders.

The Experience Economy

The experience economy, comprising the tourism, hospitality and events industries, has significant positive and negative effects on places. This module introduces the Experience Economy via a set of in-depth case studies, focusing on specific places. In each case study students will be introduced to a specific Experience Economy example, including at least one international event, one tourism destination and one hospitality industry case. The module will include short field trips and site visits, some virtual, including at least one aspect of Oxford’s significant visitor economy, and one international case.

Optional modules

Creativity for Marketing

The aim of this module is to introduce students to the concept of creativity and its role within a marketing context.  Students will explore creativity in general terms and how it manifests within marketing practice.  They will also have an opportunity to develop their own creativity skills in relation to a range of marketing scenarios and audiences.

Digital Technology and Maths for Business

The module introduces foundations of business information management to understand the potential of digital technologies. Students will gain essential numerical-, modelling- and IT-skills, and will learn to manipulate data in order to create meaningful and user-friendly management information. These skills are taught in a business- and problem-oriented way, using simplified business problems, combining several skills for each problem.

Global Business Communications

This module aims to equip students to communicate effectively as managers in a global environment, highlighting the importance of intercultural exchange as central to modern business and organisational practice. The module is an introduction to the use of oral and written communication in an international context using a variety of supporting technologies and formats.

Work, Employment and Globalisation

The module investigates contemporary issues about work, employment and global labour markets, including the changing nature and organisation of work, inequalities at work, migration and labour mobility, identity at work, and the digital economy. These issues are examined from multiple levels (including institutional, organisational and individual) and theoretical perspectives.

Year 2

Compulsory modules

Managing People

This module builds upon tools, techniques and knowledge gained through first year professional development and management modules, and aims to further develop and educate students to prepare them as future managers responsible for people in their work teams.

Professional Skills and Preparing for Employability

This module builds on the professional skills from the first year module Professional and Academic Skills to prepare students for employment. It allows students to reflect on their experience and become increasingly self-aware about the skills necessary to gain employment in the tourism, hospitality and events management industry as they work through their live projects.

Marketing and Digital Transformations

This module introduces students to the core principles of marketing within the current digital environment. It is designed to help students develop an understanding of the current changes in digital marketplaces and the need to adapt Tourism, Hospitality and Events products and services for those markets.

Methods of Research in Tourism, Hospitality and Events

The module trains students in critical research methods, used in the industry to provide the foundations for evidence based decision making. It covers qualitative and quantitative methods, as well as the background knowledge that underpins research efforts.

Managing The Sustainable Event Project

This module is based on experiential learning in the form of planning, staffing and delivering an event. It builds on the development of skills acquired at Level 4 required for planning, managing and co-ordinating all aspects involved in the staging of a live event experience at a professional level.

Placement Search and Preparation (compulsory for sandwich mode)

This module provides students with practical guidance and support as they undertake a placement search, and helps prepare them for the placement experience and its related assessment requirements. It integrates with other employability related learning experiences, including co-curricular activities, which students may be undertaking.

Optional modules

Business Strategy for Competitive Advantage

Students develop knowledge and critical understanding of the classical principles of business strategy in exploring the question 'How should organisations compete to achieve sustainable, competitive advantage in today's global business environment?’ In answering this question, the potential of an organisation to create value through effective exploitation and development of internal resources and capabilities is examined using well-established analytical tools, along with the links between the organisation and the external environment within which it operates.

Creativity and Innovation

This module aims to provide the underpinning theory, concepts and some basic skills to understand and engage in the processes of creativity and innovation. It uses a holistic approach to look at this subject from a variety of angles such as from an academic perspective, an organisational perspective, a management consultancy perspective, and an entrepreneurial perspective.

Environmentally Sustainable Business

The module seeks to equip students to respond to the environmental sustainability challenges facing society and businesses. As such, it is an exemplar of the School’s commitment to the United Nations Principles for Responsible Management. The module discusses key environmental issues such as global warming, pollution, biodiversity loss and freshwater depletion and the role of business in causing as well as responding to such issues.

Independent Study in Business

This module provides an opportunity for independent study on an approved topic, that relates to the student’s programme learning outcomes and which is conducted under supervision.

Managing the Customer Experience

This module introduces the interlinked concepts of Customer Experience /Customer Relationship Management as they are practised in the 21st century. Students will explore the strategic importance of these concepts to the modern marketer and their contribution to customer engagement and loyalty, as well as adding value to the product/service offering in order to create competitive advantage. The module focuses on the customer journey and how marketers can control/influence it to improve the customer’s overall experience.

Revenue Management and Financial Essentials

Managing revenue effectively is of ultimate importance to maximising value and profit for the Hospitality, Tourism and Event industry. Management of revenue involves a co-ordinated application of a range of financial, operational and marketing skills, ranging from price determination, demand forecasting, customer value perception, inventory control to channel distribution management. This module covers all these topics and offers a holistic insight into Revenue Management from a combined financial and customer-centric approach.

Tourist Behaviour

This module explores and critically analyses theories and models and frameworks of tourist behaviour drawn from a range of social science disciplines such as anthropology, sociology, psychology, geography and politics.

Wedding Planning and Celebratory Events

This module considers the socio-cultural origins and place in society of a range of celebratory events including weddings, anniversaries and celebrations of birth and death. The role of celebratory events in society and their dynamic nature is studied. Students have the opportunity to critically review the religious, ethnic and social associations of such events in various settings and consider and apply the key practical and creative requirements of designing and staging such events.

Year 3 (optional placement year)

Optional modules

Supervised Work Experience

This module helps students to develop the competencies required by graduate employers. Students undertake a placement in a hospitality, tourism, and events organisation to give a significant length of time to experience the realities of work.

Year 4 (or year 3 if no placement)

Compulsory modules

Leadership & Professional Development in Tourism & Hospitality

This final year module builds on the level 4 and level 5 engagement to support the development of leadership skills to prepare students for the world of work and continuing professional development. Students focus on developing professional contacts and preparing a range of media to present themselves to potential employers and professional network contacts.

Contemporary Issues in Responsible Leadership

The module will introduce students to the concept of responsible leadership, which is a departure from traditional leadership theories that attempt to focus merely on leaders themselves, suggesting that there is a real need to create a “multi-level response” to problems that emerge on individual, organisational and collective levels. In addition to this the emphasis is placed on relationships with stakeholders and collaboration; this is particularly relevant in sustainable events management.

Events Industry Insights

This module will focus on the analytical aspects of a range of current and emerging issues in the events industry through the lived experience of events practitioners. Students undertake a comprehensive analysis of how industry trends are developing and what these changes mean for a range of key stakeholders and the wider network that supports the events industry.

Research Project of Tourism, Hospitality and Events

The module offers students the opportunity to engage in a concentrated piece of work. They will use the skills acquired in their previous studies to apply in a set of options for research both more abstract and applied, and include the option to do a consultancy project.

Optional modules

Business Analytics for Hospitality & Tourism

This  module enables students to understand the content, importance and relevance of business analytics and data visualisation in business decision-making with a focus on the hospitality and tourism industry. It will provide the key concepts, knowledge and methods combined with extensive opportunities to develop hands-on skills for applying business analytics and data visualisation to managerial decision-making.

Contemporary Consumer Behaviour

This module examines decision-making processes, consumption or product usage and post consumption behaviours. The module is important because the actions of consumers lie at the heart of modern marketing theory and practice.

Contemporary Issues In HRM

This module enables students to review and develop their disciplinary knowledge and research skills within a contemporary global context. Students will enhance their critical skills by reading and reflecting on contemporary issues in human resource management through research papers, contemporary cases and other selected topical sources.

Entrepreneurship and Creativity Enterprise in Hospitality & Tourism

During the module, students will learn about what is involved in being a successful entrepreneur in the Hospitality and Tourism industry sectors and learn techniques to foster creativity and innovation. The module looks at the wider notion of enterprise, beyond a narrow focus on new venture creation.

Financial Decision Making for Hospitality & Tourism

In this module students will analyse and interpret the Annual Report and Accounts of a publically listed Hospitality or Tourism business. Students will also explore how the assets of a hospitality and tourism organisation are effectively managed on behalf of internal and external stakeholders and key techniques of financial decision-making for hospitality and tourism organisations.

Food, Drink and Culture

In this module students explore complex relationships between food and drink, individuals and societies. Student will analyse a variety of factors that shape these relationships and examine their consequences for health, the environment, the distinctiveness of cultures, and the cohesiveness of communities.

International Business Strategies in Hospitality & Tourism

This module will explore factors affecting the decisions related to the international business strategies of hospitality and tourism organisations. Students will learn methods to evaluate various international expansion modes considering the political, economic and socio-cultural environments of potential destinations.

Optimising Hospitality Operations

The module provides students with fundamental techniques and tools to analyse and improve operational capabilities of hospitality organisations. Students will analyse commonly occurring application problems such as hotel/restaurant inventory control, facility layout and workflow problems, process and bottleneck analysis,  optimisation models that support hospitality procurement and purchasing functions, labour productivity analysis and regulating waiting times.

Perspectives on International Management

The module provides opportunities for developing students’ competency of managing in a cross-cultural environment.  Key aspects of management will be analysed and discussed within the context of academic thinking and illustrated by case studies of contemporary organisational practice. The module takes as its focus theoretical concepts related to management as well as their practical application.

Independent Study (S1 or S2)

This module provides an opportunity for independent study on an approved topic, that relates to the student’s programme learning outcomes and which is conducted under supervision.

Tourism Impact Analysis

The module provides insight into a range of impacts associated with tourism and tourists on the environment, economy and society. This includes the study of overtourism and the negative effects it can have on environments and communities.

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Download course structure chart

Learning and teaching

With a strong vocational focus the programme incorporates live projects and practitioner involvement in the delivery and assessment of the modules. There is a mix of academic and practitioner input into teaching, assessment and feedback where possible. Practitioner involvement may work on a number of levels, through guest speakers, input into assessment task design, and assessing and feeding back to students on their problem-solving approaches and the practical viability of the solutions they devise.

Assessment

Assessment methods used on this course

Assessment tasks take a variety of forms, reflecting students’ varied learning styles, the programme’s learning outcomes, and the demands of an enquiry-based learning approach, including: individual and group assignments (including, for example, case studies, essays, reports, presentations, participation in product design, etc.) and, occasionally, time-restricted assessments. The need for formative assessment early on in the programme of study, and, indeed throughout the programme is recognised fully, together with the value of feed forward opportunities provided by the programme structure. Face-to-face feedback is used to supplement written feedback on at least one module at each level.

Study Abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

After you graduate

Career prospects

The events management industry offers graduates a wide range of opportunities in a variety of sectors such as music, arts, sports and corporate. On completing this course you will be ready to fit into a number of different functions within events, including organisational and planning roles, sales, marketing or financial roles. These roles could be in a range of organisations or with an events planning organisation, working either in-house or with an agency. Roles you may wish to consider are: event management and event marketing in a range of contexts, conference centre manager, marketing executive, charity fundraiser and wedding planner.

Student profiles

Our Staff

Alan McBlane

Alan is a Senior Lecturer at Oxford Brookes and brings a wealth of industry knowledge to his teaching. His areas of expertise are Music Business, Events Management and Music & Live Events.

Read more about Alan

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Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

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Programme Changes:

On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.