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Events Management

BA (Hons)

Key facts

UCAS code


Start dates

September 2020



Course length

Full time: 3 years, or 4 if a work placement is chosen

Part time: up to 8 years


Oxford Brookes Business School

UCAS Tariff Points



The events industry is vibrant and fast moving and its contribution to the economy is growing. Our Events Management degree reflects the diversity of the industry covering:

  • music concerts and festivals
  • consumer fairs/shows
  • sporting events
  • organisational events, like conferences, trade shows and product launches.

You'll develop an understanding of the events management industry and how successful events contribute to business, social, cultural and economic environments. As well as the taught programme, you'll learn by delivering live events and develop transferable skills for a successful career, including:

  • self-reflection and leadership
  • effective communication with a wide range of stakeholders
  • the ability to make informed decisions when operating under pressure.

By the time you graduate you will be able to:

  • design, deliver and evaluate successful events
  • gather, critique, evaluate and synthesise information
  • manage your ongoing personal and professional development.

How to apply

Typical offers

UCAS Tariff Points: 112

A Level: BBC

IB Points: 30


Wherever possible we make our conditional offers using the UCAS Tariff. This combination of A-level grades would be just one way of achieving the UCAS Tariff points for this course.

Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions:

If you don’t achieve the required tariff points you can apply to join a foundation course, like Foundation in Business or an international foundation course to help to reach the required level for entry onto this degree.

Entry requirements

Specific entry requirements

GCSE: English (grade C/4 or above), Mathematics (grade C/4 or above)

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences


English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry with credit for prior learning. Each application is individually assessed by our credit entry tutors. 

If you would like more information about whether or not you may be eligible for the award of credit, for example from an HND, partly-completed degree or foundation degree, please contact our Admissions team.

We operate the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

Application process

Full time Home / EU applicants

Apply through UCAS

Part time Home / EU applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time applicants can also apply through UCAS

Tuition fees

Please see the fees note
Home/EU full time

Home/EU part time
£750 per single module

Home/EU sandwich (placement)

International full time

International sandwich (placement)

Home/EU full time
£9,250 (subject to agreement by Office for Students)

Home/EU part time
£1,155 per single module

Home/EU sandwich (placement)
£1,380 (subject to agreement by Office for Students)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:

Tuition fees

Home/EU full time

Home/EU part time
£750 per single module

Home/EU sandwich (placement)

International full time

International sandwich (placement)

Home/EU full time
£9,250 (subject to agreement by Office for Students)

Home/EU part time
£1,155 per single module

Home/EU sandwich (placement)
£1,380 (subject to agreement by Office for Students)

International full time

International sandwich (placement)

Questions about fees?

Contact Student Finance on:
+44 (0)1865 483088

Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning home and EU students at the maximum permitted level.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

Financial support and scholarships

For general sources of financial support, see our Fees and funding pages.

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.

Learning and assessment

A mix of taught modules and events management practice in Year 1 allow you to:

  • develop skills such as creative, critical thinking, academic writing and referencing
  • scope the events labour market identifying core competencies for employment

You'll learn the complexities of the event planning process while working on a real event plan. And we'll support you to develop your management skills.
In Year 2 you'll learn how to:

  • develop your people management skills
  • use project management tools
  • use financial and performance management techniques to build a business case for an event
  • identify and engage key stakeholders, manage and mitigate risk
  • establish/use key resources, targets and performance indicators. 

If you chose the placement option for Year 3 you'll develop the skills to secure a placement.

Final year
You will deliver an extended event project and work on your dissertation or research project. As well as prepare for professional practice.

Student sat at table writing in the John Henry Brookes Building

Study modules

Year 1

Compulsory modules

Academic and Personal Development in Events Management (2 module credits)

Accounting and Financial Information

Context of Global Hospitality, Tourism and Events

Developing and Planning Events

Foundations of Marketing

Management in International Hospitality and Tourism

Optional modules

Choose 1 optional module from this list

Creativity for Marketing, Digital Technology and Maths for Business, Global Business Communications, Work, Employment and Globalisation, Plus language options.

Year 2

Compulsory modules

Enhancing Employability in Events Management

Festival and Cultural Events Management

People Management in Hospitality Tourism and Events

Principles of Event Marketing

Research Methods

Sustainable Event Project, Risk and Performance Management (2 module credits)

Optional modules

Choose 1 optional module from this list

Applied Financial Skills, Business Strategy for Competitive Advantage, Creativity and Innovation, Digital Marketing for Service Industries, Environmentally Sustainable Business, Food, Drink and Culture, International Marketing of Hospitality and Tourism, Managing the Customer Experience, Plus language options.

Year 3 (optional placement year)

Optional modules

Optional Work Placement Year (includes a Placement Search and Preparation module in your second year)

You can spend your third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer. Oxford Brookes Business School has strong links with many events employers. Students have taken events placements with companies such as Airbus, BMW, Sharky and George, Marble Events Agency and Sipsmith. During your placement there is a fee which is paid to the university. It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role. Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location. For more information about the fees please go to the Fees/Funding section.

Year 4 (or year 3 if no placement)

Optional modules

Choose 1 honours module from this list

Dissertation in Events Management (2 module credits), Research Project (2 module credits).

Contemporary Issues in Responsible Leadership (Honours)

Event Management in Practice (2 module credits) (Honours)

Professional Practice (Honours)

Choose 2 honours modules from this list

Coaching in the Workplace, Contemporary Consumer Behaviour, Contemporary Issues in International HRM, Entrepreneurial Business Management (2 module credits), Independent Study OR Perspectives on International Management

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Learning and teaching

Events Management is an exciting and challenging course. You will take an active role from the first year of the course in the design, planning and delivery of events. This will give you the practical, hands-on experience for your future career.

We use a range of teaching methods including lectures, seminars and workshops. And you will take part in activities such as:

  • group projects
  • presentations
  • role plays
  • analysis of numerical data
  • discussions of topical material and computer-based simulations. 

Our teaching staff are leading academics, including renowned experts, researchers and consultants in events management, business and marketing. You will have close contact with your academic adviser throughout.

By the end of your degree you will have the skills to take on the demands of graduate jobs in leading international businesses.


Assessment methods used on this course

Years 1 and 2 consist of 100% coursework. The optional placement year and final year are 50% coursework and 50% exams.  

You will take part in events management practice either in paid employment or through volunteering while on this course. 

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.

Study Abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

After you graduate

Career prospects

The events management industry offers graduates a wide range of opportunities in a variety of sectors such as music, arts, sports and corporate. On completing this course you will be ready to fit into a number of different functions within events, including organisational and planning roles, sales, marketing or financial roles. These roles could be in a range of organisations or with an events planning organisation, working either in-house or with an agency. Roles you may wish to consider are: event management and event marketing in a range of contexts, conference centre manager, marketing executive, charity fundraiser and wedding planner.

Our Staff

Mr Alan McBlane

Read more about Alan

Free language courses

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Information from Discover Uni

Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.