• events-management.jpg

Events Management

BA (Hons) - single

Oxford Brookes Business School

The events industry is vibrant and fast moving, and its contribution to the economy is growing rapidly. This course reflects the diversity of the events industry by covering, for example, music concerts, festivals, consumer fairs/shows, sporting events, and organisational events, such as conferences, trade shows and product launches. When you graduate you will have gathered extensive practical events experience as well as developed the intellectual capacity to gather, critically evaluate and synthesise information; identify, produce and evaluate sustainable events, as well as the ability to manage your ongoing personal and professional development. 

On this course you will develop an understanding of the breadth and depth of the events management industry and the contribution of successful events to business, social, cultural and economic environments. You will learn how to design and deliver successful events in a variety of contexts, and to recognise their impact on business, and other environments.

This degree is underpinned by the Principles of Responsible Management Education - throughout the course you will be encouraged to consider the impact of events on the wider community. 

You may also be interested in having a look at our BA Hons Marketing and Events Management, Marketing Management and BA Hons Marketing Communications Management.

If you don't meet the entry requirements for our degrees, or if you would like more preparation before you start, you can take one of our pathway programmes.


Come and visit us.

Typical offers

UCAS Tariff points: 120

Available start dates

September 2019 / September 2020

Teaching location

Headington Campus

Course length

  • Full time: 3 years, or 4 with work placement
  • Part time: up to 8 years

UCAS code


For full application details, please see the 'How to apply / Entry requirements' section.

  • Through the taught programme and through delivering live events, you will develop transferable skills necessary for personal and professional success in event management, including effective communication with a wide range of stakeholders using different approaches; the ability to make informed decisions when operating under pressure; self-reflection and leadership.
  • You will learn how to secure graduate-level employment in a buoyant events industry with specific reference to industry characteristics including managerial disciplines; corporate social responsibility and sustainability; and cross cultural, moral, ethical, environmental and legal issues.
  • Oxford Brookes University Business School is known internationally for its learning and teaching. You will receive an engaging and vibrant learning experience which will prepare you for your future career.
  • It is an exciting time to join our Business School as we have recently moved to new premises at our Headington Campus. The university has invested £30m to provide a new home for the Business School, including a lecture theatre, teaching rooms, social learning space and a café. This gives you first-class learning spaces close to university facilities, student halls and the city centre.

In Year 1 you are supported in your transition to higher education through the Academic and Professional Development for Events Managers module. On this module you will develop skills such as critical thinking, academic writing and referencing. You will have the opportunity to scope the events labour market identifying core competencies for employment and develop action plans to ensure your professional development.

All students participate in events management practice either in paid employment or through volunteering when taking this module.

In the Context of Global Hospitality, Tourism & Events module, you will gain comprehensive insight into the business environment relevant to events management, exploring, for example, the environmental impact events have on their location. The Developing and Planning Events module gives you the opportunity to develop your creative skills and to understand the complexities of the event planning process as you work on a real event plan. You will also be supported in the development of your management skills.

In Year 2 you will further develop your people management skills and become familiar with global industry standards. You will learn how to use project management tools, financial and performance management techniques to build a business case for an event; how to identify and engage key stakeholders, manage and mitigate risk; how to establish and use key resources, targets and performance indicators. You will explore a particular events sector (festivals and cultural events) and develop your research skills in preparation for your extended individual research in the final year. If you have chosen the placement option for Year 3 you will also be developing the skills necessary to secure a placement opportunity.

In your final year you will be engaged in the delivery of an extended event project and exploring contemporary issues in responsible leadership alongside producing your dissertation or research project, and preparing for professional practice.

Additionally, you will be supported in the development of your employability within the curriculum throughout the years of your study.

Study modules

Please see the course structure chart.

As our courses are reviewed regularly as part of our quality assurance framework, the modules you choose from may differ from those shown here.

Work placements

You can spend your third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer.

Oxford Brookes Business School has strong links with many events employers. Students have taken events placements with companies such as Airbus, BMW, Sharky and George, Marble Events Agency and Sipsmith.

During your placement there is a fee which is paid to the university. It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role.

Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location.

For more information about the fees please go to the Fees/Funding section.

Study abroad

You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year.

Studying abroad provides an amazing opportunity to add value to your studies by:

  • Improving your employment prospects within an international market
  • boosting your language skills
  • building your confidence in adapting to new situations
  • improving your knowledge of different cultures
  • While on exchange you will gain credits which count towards your degree.

We have more than 100 partner universities around the world. Funding is available through the Erasmus scheme, and also via some international programmes such as the Santander Student Awards.

There is also a European work placement programme which gives you the chance to work abroad as part of your studies.

For more information, visit our pages on studying abroad and exchanges.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:

  • studying at a Brookes partner college
  • studying on any of our teacher education courses or postgraduate education courses.

Essential purchases

It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.

Programme changes

On rare occasions we may need to make changes to our course programmes after they have been published on the website. For more information, please visit our Changes to programmes page.

Teaching and learning

On this course your learning experience will be exciting and challenging. You will develop the necessary skills to confidently take on the demands of graduate jobs in leading international businesses.

You will experience a range of teaching methods including lectures, seminars and workshops. In addition, you will take part in activities such as group projects, presentations, role plays, analysis of numerical data, discussions of topical material and computer-based simulations. Importantly, you will take an active role from the first year of the programme in the design, planning and delivery of events.

This course is taught by leading academics who are renowned experts, researchers and consultants in the fields events management, business and marketing. You will have close contact with your academic adviser throughout.

Time spent in different learning activities

Year Lectures, seminars or similar Independent study Placement
1 24%76%0%
2 10%90%0%
3 (sandwich year)2%10%88%
4 2%10%88%

Approach to assessment

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.

Breakdown of assessment methods used on this course

Year Written exams Practical exams Coursework
1 0%0%100%
2 0%0%100%
3 (sandwich year)0%50%50%
4 0%50%50%

Tuition fees

Home/EU - full time fee: 2018/19: £9,250. 2019/20: £9,250.

Home/EU - part time fee: 2018/19: £750 per single module. 2019/20: £750 per single module.

Home/EU - sandwich placement fee: 2018/19: £1,380. 2019/20: £1,380.

International - full time: 2018/19: £13,360 2019/20: £13,630

International - sandwich placement fee: 2018/19: £3,920 2019/20: £4,000

*Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning home and EU students at the maximum permitted level.

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed in the 'This course in detail' window above.

Questions about fees?
Contact Student Finance on:
+44 (0)1865 483088

Funding and scholarships

For general sources of financial support, see:

Typical offers

UCAS Tariff points: 120

A-Level: BBB

Wherever possible we make our conditional offers using the UCAS Tariff. This combination of A-level grades would be just one way of achieving the UCAS Tariff points for this course.

IB Diploma: 31 points


If you accept a Conditional offer to this course as your Firm choice through UCAS, and the offer does not include a requirement to pass an English language test or improve your English language, we may be able to make the offer Unconditional.   Please check your offer carefully where this will be confirmed for each applicant.

If you don’t achieve the required tariff points you can apply to join a foundation course or international foundation course to help to reach the required level for entry onto this degree.


Specific entry requirements

GCSE: English (grade C/grade 4 or above), Mathematics (grade C/grade 4 or above)

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an  international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our  pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

How to apply

If you don’t meet the entry requirements for this degree, or if you would like more preparation before you start, you can take a foundation course or an international foundation course. You will have a guaranteed pathway to this degree if you pass your foundation course with the required grades. If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

International applicants

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Oxford Brookes operates the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

Why Oxford is a great place to study this course

As one of the most famous cities in the world, Oxford is a great place to be a student. One in five people in the city is a student, so venues, events, amenities and facilities are geared towards university life. Find out all about being a student in Oxford on our Student Life pages.

Oxford has a growing hi-tech community with many businesses located in the city and surrounding area, a number of events agencies are based in the area. It is just over an hour from the hub of business life in London, The City, with easy access to international airports.

Specialist facilities

At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.

The Clerici Building has undergone a huge redevelopment creating a new home for the Business School, including a lecture theatre, teaching rooms, social learning spaces and a café. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.

General support services

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Personal support services

We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need to be relaxed, happy and healthy throughout your studies.

Career prospects

The events management industry offers graduates a wide range of opportunities in avariety of sectors such as music, arts, sports and corporate. On completing this course you will be ready to fit into a number of different functions within events, including organisational and planning roles, sales, marketing or financial roles. These roles could be in a range of organisations or with an events planning organisation, working either in-house or with an agency. Roles you may wish to consider are: event management and event marketing in a range of contexts, conference centre manager, amrketing executive, charity fundraiser and wedding planner.

Course downloads

  • Undergraduate Business Degrees brochure
  • Course Structure Chart: Event Management
  • Related courses

  • Marketing Management
  • BA Hons Marketing and Events Management