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Events Management

BA (Hons)

Key facts


UCAS code

N820

Start dates

September 2020

Location

Headington

Course length

Full time: 3 years, or 4 if a work placement is chosen

Part time: up to 8 years

Department

Oxford Brookes Business School

UCAS Tariff Points

112

Overview


The events industry is vibrant and fast moving and its contribution to the economy is growing. Our Events Management degree reflects the diversity of the industry covering:

  • music concerts and festivals
  • consumer fairs/shows
  • sporting events
  • organisational events, like conferences, trade shows and product launches.

You'll develop an understanding of the events management industry and how successful events contribute to business, social, cultural and economic environments. As well as the taught programme, you'll learn by delivering live events and develop transferable skills for a successful career, including:

  • self-reflection and leadership
  • effective communication with a wide range of stakeholders
  • the ability to make informed decisions when operating under pressure.

By the time you graduate you will be able to:

  • design, deliver and evaluate successful events
  • gather, critique, evaluate and synthesise information
  • manage your ongoing personal and professional development.

You may also be interested in:

How to apply


Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.

Standard offer

UCAS Tariff Points: 112

A Level: BBC

IB Points: 30

BTEC: DMM

Further offer details

Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses. For advice on eligibility please contact Admissions: admissions@brookes.ac.uk

If you don’t achieve the required tariff points you can apply to join a foundation course, like Foundation in Business or an international foundation course to help to reach the required level for entry onto this degree.

Entry requirements

Specific entry requirements

GCSE: English (grade C/4 or above), Mathematics (grade C/4 or above)

Please also see the University's general entry requirements.

English language requirements

Please see the University's standard English language requirements.

International qualifications and equivalences

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English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Visas and Immigration minimum language requirements as well as the University's requirements. Find out more about English language requirements.

Pathways courses for international and EU students

If you do not meet the entry requirements for this degree, or if you would like more preparation before you start, you can take an international foundation course. Once you enrol, you will have a guaranteed pathway to this degree if you pass your foundation course with the required grades.

If you only need to meet the language requirements, you can take our pre-sessional English course. You will develop key language and study skills for academic success and you will not need to take an external language test to progress to your degree.

Terms and Conditions of Enrolment

When you accept our offer, you agree to the Terms and Conditions of Enrolment. You should therefore read those conditions before accepting the offer.

Credit transfer

Many of our courses consider applications for entry with credit for prior learning. Each application is individually assessed by our credit entry tutors. 

If you would like more information about whether or not you may be eligible for the award of credit, for example from an HND, partly-completed degree or foundation degree, please contact our Admissions team.

We operate the European Credit Transfer System (ECTS). All undergraduate single modules are equivalent to 7.5 ECTS credits and double modules to 15 ECTS credits. More about ECTS credits.

Application process

Full time Home / EU applicants

Apply through UCAS

Part time Home / EU applicants

Apply direct to the University

International applicants

Apply direct to the University

Full time applicants can also apply through UCAS

Tuition fees


Please see the fees note
2020 / 21
Home/EU full time
£9,250

Home/EU part time
£1,155 per single module

Home/EU sandwich (placement)
£1,380

International full time
£14,100

International sandwich (placement)
£4,000

Questions about fees?

Contact Student Finance on:

Tuition fees


2020 / 21
Home/EU full time
£9,250

Home/EU part time
£1,155 per single module

Home/EU sandwich (placement)
£1,380

International full time
£14,100

International sandwich (placement)
£4,000

Questions about fees?

Contact Student Finance on:
+44 (0)1865 483088

Please note tuition fees for Home/EU students may increase in subsequent years both for new and continuing students in line with an inflationary amount determined by government. Tuition fees for International students may increase in subsequent years both for new and continuing students.

Oxford Brookes University intends to maintain its fees for new and returning home and EU students at the maximum permitted level.

Financial support and scholarships

For general sources of financial support, see our Fees and funding pages.

Additional costs

Please be aware that some courses will involve some additional costs that are not covered by your fees. Specific additional costs for this course, if any, are detailed below.

It's your responsibility to purchase core texts and cover print/binding costs where coursework submission is required. Please note that a lot of the coursework is now submitted online.

Learning and assessment


A mix of taught modules and events management practice in Year 1 allow you to:

  • develop skills such as creative, critical thinking, academic writing and referencing
  • scope the events labour market identifying core competencies for employment

You'll learn the complexities of the event planning process while working on a real event plan. And we'll support you to develop your management skills.

In Year 2 you'll learn how to:

  • develop your people management and employability skills to deliver a sustainable event
  • use project management tools
  • use financial and performance management techniques to build a business case for an event
  • identify and engage key stakeholders, manage and mitigate risk
  • establish/use key resources, targets and performance indicators. 

If you chose the placement option for Year 3 you'll develop the skills to secure a placement.

Final year

You will engage with key contemporary issues which affect the sector work on your dissertation and engage with practitioners. As well as prepare for professional practice.

Student sat at table writing in the John Henry Brookes Building

Study modules

Year 1

Compulsory modules

Context of Global Hospitality, Tourism and Events

An introduction to the dynamic world of hospitality, tourism and events industries in a global context. Students are introduced to the composition, scale and scope of the sector.  The context of this industry is examined through an analysis of historic, current and anticipated global trends.  Global frameworks such as UN Global Compact are used to analyse the nature of business practice, the impact it has on the environment and the impact of the external environment on the changing nature of events.  This module begins the journey of becoming a responsible leader in events management.

Examples and case studies are drawn from a wide range of geographical situations - local, regional, national and international.

Management in International Hospitality and Tourism

This module introduces students to the principles of management and organisational behaviour in international hospitality and tourism organisations. Students will focus on theories relating to key management concepts, organisational behaviour, the nature of ethics and corporate social responsibility in hospitality and tourism organisations.

Foundations of Marketing

This module provides students with an understanding of core marketing principles, including an introduction to key marketing content in the context of the micro and macro-business environments.

Students gain an understanding of different marketing concepts to support them in further study.

Accounting and Financial Information

This module equips students with core accounting and finance skills for a range of business situations. The module demonstrates the importance of accounting and finance in the context of new and small businesses. Students learn how to prepare and analyse simple financial statements as well as how to apply management accounting techniques in the areas of planning, budgeting and short term decision making. They develop confidence in their ability to deal with the internal and external financial information important to every business.

Developing and Planning Events

Students will learn how to develop and plan a successful event and come to appreciate how being part of a community means working together. With this in mind, the module involves group tasks which are designed to encourage and develop collaboration, communication and coordination. In particular, students are given opportunities to develop both their creative and organisational skills.

The module provides students with the opportunity to plan and present an event. The event will help to build student participation in the social and academic community of the Faculty of Business, whilst raising funds for a specified charity. The module also introduces environmental, social and cultural sustainability issues and responsibilities and explores approaches to meeting these challenges in event planning.

Academic Skills for Events Managers

This module provides students with an effective personal and professional skills toolkit to help them through their academic study and professional careers.

Students will explore their understanding of the events management industry. Based on this, they develop their data collection and evaluation skills to provide them with a good understanding of the industrial and professional contexts they will encounter. Students learn self-development skills by introducing them to theories of the self, emotional intelligence and cross-cultural communication. The module challenges students to review and reflect on their existing skill set and their future development as professionals in the events management industry.

Delivering the Charity Event

This module introduces students to events management in the charity and not for profit sector through helping deliver a charity event. Students use their practical organisational skills and knowledge to deliver the events and explore the challenges of using events in the charitable sector. They visit issues such as fundraising, volunteer management and motivation, engaging donors, developing the charitable proposition and event communication. Students develop key employability skills by using professional standard frameworks.

Optional modules

Choose 1 optional module from this list

Creativity for Marketing, Digital Technology and Maths for Business, Global Business Communications Work, Employment and Globalisation, Plus language options.

Year 2

Compulsory modules

Festival and Cultural Events Management

This module examines the significance of festivals and cultural events as a part of the contemporary tourist experience.  Students will evaluate global environmental influences that impact the development and performance of festivals and cultural events. This will be achieved through researching and examining national and international case studies. Students will undertake participant observation research during (at least) one festival or cultural event and analyse, evaluate and present their findings using theories taught in previous sessions. Through this approach, students will be able to demonstrate an appreciation of cultural issues that affect the ability of festivals and cultural events to deliver sustainable beneficial outcomes to both communities and tourists.

Principles of Event Marketing

This module provides an overview of the event marketing management and planning process. Students will revisit the concepts introduced in Foundations of Marketing but approach them from a more holistic event management perspective. There is more emphasis about how various elements of marketing connect together, and how they are implemented and managed to generate sustainable events in a global business environment. This learning is delivered within the framework of the development and construction of a marketing plan. This will not only involve the ‘mechanics’ of creating an event marketing plan but also consideration of the wider implications of the decisions that event marketers make in terms of corporate social responsibility, global corporate citizenship and the well-being of society.

Research Methods

This module is designed to prepare students for the honours level research project modules such as the dissertation, as well as supporting students' learning on other advanced modules. Students are encouraged to develop a wide range of evidence-based research skills and techniques including those of problem definition, the collection, analysis and critical evaluation of data (both secondary and primary), and the ability to argue and present a case based on evidence and analysis.

People Management in Hospitality Tourism and Events

Managing The Sustainable Event Project

This module develops skills required for planning, managing and co-ordinating all aspects of staging a live event at a professional level.  Students will learn by practical-based learning in the form of planning, staffing and delivering an event. It introduces the principles of sustainable project and performance management and develops skills in designing, planning, implementing and evaluating projects. Students learn how to produce events that respond to public policy, regulation and global industry standards such as ISO20121.

Students will learn how to engage key stakeholders, which effectively manages risk factors, meeting key targets and performance indicators. Managing the event makes students aware of the skills necessary to gain employment in the events management industry. In staffing the event, students develop new skills to enhance employability and plan for career development.

Optional modules

Choose 1 optional module from this list

Celebratory Events, Applied Financial Skills, Business Strategy for Competitive Advantage, Creativity and Innovation, Digital Marketing for Service Industries, Environmentally Sustainable Business, Food, Drink and Culture, International Marketing of Hospitality and Tourism, Managing the Customer Experience, Plus language options.

Year 3 (optional placement year)

Optional modules

Optional Work Placement Year (includes a Placement Search and Preparation module in your second year)

You can spend your third year on a work placement, which is a great opportunity to enhance your CV, preparing you for future employment. You will gain commercial and practical experience, and many students are offered graduate positions by their placement employer. Oxford Brookes Business School has strong links with many events employers. Students have taken events placements with companies such as Airbus, BMW, Sharky and George, Marble Events Agency and Sipsmith. During your placement there is a fee which is paid to the university. It covers the cost of your placement tutor, and the support we provide whilst looking for a placement position and during your placement role. Whilst on your placement you will still be classed as a student. You will be paid a financially sustainable salary which will vary depending on your role, company and location. For more information about the fees please go to the Fees/Funding section.

Year 4 (or year 3 if no placement)

Compulsory modules

Professional Encounters

This final year module continues to develop event planning and delivery skills that students have gained throughout the programme. Students will focus on a range of issues in the events industry through the perspective of events practitioners. Students undertake comprehensive analysis of how industry trends are developing and what these changes mean for a range of key stakeholders and the wider events industry network.

This module focuses on the strategic organisation of event industries which will prepare final year students about how event industries are structured within the workplace.

Professional Practice for Events Managers (Honours)

This final year module prepares students for the world of work and professional development. Students focus on developing professional contacts and preparing a range of media to present themselves to employers. This module draws upon a range of theoretical and professional perspectives relating to management, professional ethics and other areas relevant to careers in business, marketing, events and related areas.

Optional modules

Contemporary Issues in Responsible Leadership (Honours)

The challenges faced by society today are placing new demands upon a new generation of leaders for whom ‘global responsibility’ will be a central component for how they lead.

This module uses the traditional leadership theory to explore the leadership practices in multiple settings, sectors and societies. Students focus on the theme of responsible leadership, emphasising on collaborative relationships with stakeholders. Students emerge capable to critically analyse theories of leadership, understanding the limitations and strengths of various theoretical propositions. More importantly, they join a community of moral and ethical leaders.

Dissertation in Events Management (2 module credits)

Choose 2 honours modules from this list

Coaching in the Workplace, Contemporary Consumer Behaviour, Contemporary Issues in International HRM, Entrepreneurial Business Management (2 module credits), Independent Study OR Perspectives on International Management

Please note: As our courses are reviewed regularly as part of our quality assurance framework, the modules you can choose from may vary from that shown here. The structure of the course may also mean some modules are not available to you.

Download course structure chart

Learning and teaching

Events Management is an exciting and challenging course. You will take an active role from the first year of the course in the design, planning and delivery of events. This will give you the practical, hands-on experience for your future career.

We use a range of teaching methods including lectures, seminars and workshops. And you will take part in activities such as:

  • group projects
  • presentations
  • role plays
  • analysis of numerical data
  • discussions of topical material and computer-based simulations. 

Our teaching staff are leading academics, including renowned experts, researchers and consultants in events management, business and marketing. You will have close contact with your academic adviser throughout.

By the end of your degree you will have the skills to take on the demands of graduate jobs in leading international businesses.

Assessment

Assessment methods used on this course

Compulsory modules in Years 1 and 2 consist of 100% coursework. The optional placement year and final year  may include exams in elective modules.

You will take part in events management practice either in paid employment or through volunteering while on this course. 

The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.
 

Study Abroad


You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.

After you graduate


Career prospects

The events management industry offers graduates a wide range of opportunities in a variety of sectors such as music, arts, sports and corporate. On completing this course you will be ready to fit into a number of different functions within events, including organisational and planning roles, sales, marketing or financial roles. These roles could be in a range of organisations or with an events planning organisation, working either in-house or with an agency. Roles you may wish to consider are: event management and event marketing in a range of contexts, conference centre manager, marketing executive, charity fundraiser and wedding planner.

Our Staff


Mr Alan McBlane

Alan is a Senior Lecturer at Oxford Brookes and brings a wealth of industry knowledge to his teaching. His areas of expertise are Music Business, Events Management and Music & Live Events.

Read more about Alan

Free language courses


Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Information from Discover Uni


Full-time study

Part-time study

Programme Changes: On rare occasions we may need to make changes to our course programmes after they have been published on the website.

For more information, please visit our Changes to programmes page.